100% PURE™ is a beauty brand that offers skincare products made with the purest ingredients. The brand strives to live with compassion, kindness, and empathy. All the products of 100percentpure are environmentally sustainable and improving the lives of 6 billion people and animals.


“Health Food for the skin. Truly 100% Pure. Absolutely no synthetic chemicals, artificial fragrances, chemical preservatives, or any other toxins!”

Founder Susie Wang, James Wang, and Ric Kostick, founded 100percentpure to give the world the healthiest and purest skincare products. In 2017, Susie partnered with her favorite retailer Anthropologie to developed “Puristry”; a certified organic skincare range sold only at Anthropologie and on Puristry.com.

natural face mask
bath collection

Inspired by his sister Susie, James also joined 100% of PURE®’s early products. He takes care of all of the company’s sustainability methods of production and operational projects.

Ric Kostick completed his study in computer science at UC Berkeley. Since he lost three family members to cancer, Ric developed an intense interest in healthy living. This drove him to question the components in his own products, and he started searching for innovative methods to form high-performing, natural products. He met James Wang, and the three of them founded 100% PURE.

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Retinol Restorative
Nourishing Body Cream

All 100% PURE™ products pass strict purity standards and do not contain toxic ingredients. They source the pigments from fruit, vegetables, tea, and cocoa to evade FD&C colorants and heavy metal dyes. At 100percentpure, the team goes through a careful process to make sure that each ingredient that is used in product manufacturing is never animal-sourced.

natural skin care product

100percentpure believe that hardworking college students deserve a reward for their hard work. That’s why they’ve created a special discount code just for students! After following simple steps, students will receive an exclusive single-use student discount code.

100percentpure also introduced the 100% Pure Affiliate Program. With this partner program, influencers can earn an 8% base commission on sales from affiliate links on their social platforms. Affiliates with good partnership records will receive some exclusive brand deals.