Chief Marketing Officer (CMO) Location: India (Remote) Experience: Minimum 5 years Job Role The CMO will be a highly accomplished marketer with a passion for SAAS business and analytics. He/She should be able to identify compelling and impactful strategies that drive the company’s sales initiatives forward. Responsibilities Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders; including customers and executives Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers A hands-on, “can do” attitude, and a drive for outcome focussed performance. Proven ability to analyze reports, dashboards, data, and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals. Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.) Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice” Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.) Build a highly efficient team of marketing professionals Create a solid network of strategic partnerships Define marketing strategies to support the company’s overall strategies and objectives Develop a feasible marketing plan for the department and oversee its day-to-day implementation “Listen” to the trends of the market and direct the market research efforts of the company Eligibility Criteria Proven experience as chief marketing officer or similar role Solid understanding of market research and data analysis methods Ability to apply marketing techniques over digital (e.g. social media) and non-digital(e.g. press) channels Understanding of different business disciplines (IT, finance etc.) Proficient in MS Office and business software (e.g. CRM) A leader with both creative and analytical capabilities Outstanding communication (written and verbal) and interpersonal abilities Experience working directly with advertisers, agencies, and/or clients Knowledge of full-stack digital marketing strategies and tactics Understanding of how marketing and sales data can be used to improve funnel ROI
