Is your Christmas email marketing strategy already in place? Don’t worry if it’s not, in this post, we’re going to show you how to create a Christmas email marketing strategy for experiencing joyful holiday revenue stream.

For many businesses, the holiday period is one of the most profitable of the year and one of the largest economic stimulus in various countries due to an extremely sales increase. So if you don’t get your marketing right for the holidays, then the financial health of your Shopify eCommerce store could be at risk.

Christmas, without a doubt, is one of the best times of the year for businesses around the world.

 

In 2019, holiday retail sales in the United States were forecast to amount to about 729.3 billion U.S. dollars. 

The winter holiday season includes shopping occasions such as Thanksgiving weekend – which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. 

Holiday email marketing is the perfect way to capture new leads and generate huge revenue. There’s no better way to win new customers than through email marketing. In 2018, email marketing alone offered nearly 20% of all holiday sales. 

It’s time to kick off your Christmas email marketing campaign right. Let’s probe deeper and discuss various tips for holiday email marketing. 

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. —– McKinsey

  • Email campaigns produce highly desirable results because you can personalize them easily. 
  • Email marketing generates a 3800% ROI. 
  • Newsletters are very popular among recipients.

The winter holiday season includes shopping occasions such as Thanksgiving weekend – which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. 

Holiday email marketing is the perfect way to capture new leads and generate huge revenue. There’s no better way to win new customers than through email marketing. In 2018, email marketing alone offered nearly 20% of all holiday sales. 

It’s time to kick off your Christmas email marketing campaign right. Let’s probe deeper and discuss various tips for holiday email marketing. 

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. —– McKinsey

Types of Emails to Optimize During the Holidays

Those days are gone when you set email marketing campaigns and forget it. To ensure your campaigns are effective, you need to consider your audiences, your goals, and your possible ROI and you need to track these results to help you improve your future campaign.

As you prepare for the holiday season, take the time to review and update these three key holiday emails:

  • Welcome emails.
  • Abandoned cart emails.
  • Loyalty and Review emails

Let’s discuss each of these down.

Welcome Emails

Did you know welcome emails have an average open rate of 34% — that’s more than twice as much as all other emails. With such high open rates, it’s clear that welcome emails are a vital marketing tool. 

How do you craft a successful welcome email?

Here are some quick tricks you can perform to optimize your welcome emails:

  • Send it immediately, usually from the moment buyers have made their first purchase with you.
  • Make sure it’s appealing — a simple, high-resolution logo placed at the top with simple and personalized content reminds your customers of exactly who is contacting them.
  • Ask your customers to engage. Product recommendations with a ‘CTA’ button at the bottom aids them to redirect to your Shopify store.
  • Give the recipient coupon codes and exclusive offers to engage them.

Abandoned Cart Emails.

Nearly 70% of customers abandon their carts rather than completing a purchase. Shocking but its a fact.

Usually, it means something is missing from the customers’ shopping experience. There are 3 main reasons people abandon their carts 

  • Shipping costs
  • Better deal elsewhere
  • Out-of-stock

To reduce the abandoned cart rates, it is important to trigger automatic and instant abandoned cart emails that address customers’ needs.

Let’s look at each, and what you can do to address them so you can start seeing abandoned cart numbers like these:

  • Reducing shipping costs.
  • Figure out what your customers want from you. 
  • You should plan for people potentially abandoning their carts due to stock issues by keeping your inventory in check. 

Loyalty and Review Emails

Loyalty emails allow you to engage with customers and increase customers’ lifetime value. So this Christmas, design your email templates with attractive loyalty rewards to encourage your shoppers to return to your e-store and repeat purchase. 

Regular loyalty emails such as points statements or available reward point reminders, incites customers to shop more and keep your brand over other brands. 

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen

A great Christmas email campaign grips the customer’s heart, helps you connect with the recipient and incentivize the reader to share your email with family and friends. 

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