If you operate a website to market your eCommerce business, you’ve probably already heard that there are search engine marketing techniques, paid marketing,  and other promotion techniques to drive traffic to your website. What happens when people start coming to your website? Are you able to convert them to paid customers? 

If traffic comes to your site, but no one wants to buy anything from your site there is no sense of having it. After all, sales is the ultimate goal of your business. There are numerous factors as to why visitors are landing on your website but instantly taking off again. The reason could be the landing page of your website, your offerings, and a long-winded signup form.

Let’s discuss some methodologies to convert your website visitors into customers.

Why is it important to convert your existing visitors? 

 

You might have heard that it’s easier to retain customers than to acquire them. Based on the research you’ll spend 5 times less money on customer retention. So it would be easy for you to convert your existing traffic into paid customers. Once you get your traffic rate up where you want it to be then start focusing on conversions by following all the marketing tactics like Email Marketing, Loyalty Rewards Program, Product Recommendation, and others. 

At this point, investing in new traffic is unwise, focusing on your existing visitors can help you convert them into happy and loyal customers.  Once you start converting visitors, then you can afford to spend a bit more per visitor to get them on your site. The same goes for any other kind of advertising. With higher conversion numbers, you can justify spending a bit more on getting traffic on your site. Now that more visitors are converting, you have more customers who can potentially share your website and your products with their friends. 

 

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. #outboundengine

What is the role of customer engagement in your business?

 

Understanding customer requirements may help eCommerce merchants to improve not only the buying experience of customers but also their bottom line. Customer experience plays an important role in building strong engagement. Basically, you can define the customer’s experience as to how customers perceive their communications with your company. A successful communication should be useful, usable, and enjoyable from the customer’s end. For eCommerce merchants, a customer’s relationship is much more than improving product ratings or decreasing wait times. That’s the reason shop owners have shifted their focus to understanding the customer experience right from the purchasing of the product to the check out process. Businesses are using various tools to evaluate and enhance the journey at every step to make the buying process smoother and easier.

Ways through which you can enhance your customer experience are:

Segment your customers

With AiTrillion, you can smartly segment your customers based on various filters that can help you know your customer’s choices precisely.

Send personalized emails

A personalized email with the products that they left in the cart along with some coupon code prompt them to buy from your store. This will help in enhancing customer relationships. 

Post-purchase emails

Post-purchase emails with thank you notes and new arrival product images make your customers feel valued and they are most likely to visit your store again.

Show what they actually want to see

Send personalized web push and pop-ups to your customers with the recently viewed product image and a link that can help them to reach directly to the product.

Delight with loyalty points

Give your customers amazing offers and perks to revive brand relationships with the customers.  

 

“A totally satisfied customer contributes 2.6 times as much revenue as a somewhat satisfied customer and 14 times as much revenue as a somewhat dissatisfied customer.” 

Bringing in loyalty rewards to increase customer engagement levels 10 fold

 

The loyalty program is one of the best ways to build engagement, it gives your customers encouragement to interact and shop with your brand by giving them valuable rewards. Today lots of Shopify eCommerce stores are popping up, so it’s hard to become a go-to brand. Loyalty programs help you get loyal customers when customers start earning points with your brand.

Rewarding customers for purchasing with your brand differentiate you from your competitors. To capture the most engagement out of your Loyalty Reward program, giving points for things like social sharing, newsletter subscription, or birthdays are great ways to show your customers how much you appreciate their engagement.

Referring to a friend is another great way to keep your customers engaged. When customers had a great experience with your brand, chances are they’re going to share it with others. So why not remunerate them for this? Referring to a friend is a perfect way to allow your engaged customers to do the work for you because people trust their friends more than any authentic brands, so you would be smart to leverage that. 

 

“84% of customers say the experience a company provides is as important as its products and services.” Salesforce

 

How AiTrillion can help increase visitor engagement?

 

In the eCommerce industry, Shopify store owners are unhesitatingly seizing AiTrillion, this feasible platform has attracted the attention of various eCommerce sellers. 

AiTrillion gives you the facility to leverage the power of automated 11+ must-have tools that make eCommerce marketing easier and smoother. The significance of automated eCommerce marketing is huge, so there is no doubt why Shopify store owners are leveraging its potential to boost sales.

With AiTrillion, you can turn your visitor into paying customers by 

The amazing fact is that all are available under one roof. All these marketing channels are integrated and can help you reach your customers in every corner of the world. Want to know more? Contact us at support@aitrillion.com.

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