If you operate a website to market your eCommerce business, you’ve probably already heard that there are search engine marketing techniques, paid marketing,  and other promotion techniques to drive traffic to your website. What happens when people start coming to your website? Are you able to convert them to paid customers? 

If traffic comes to your site, but no one wants to buy anything from your site there is no sense of having it. After all, sales is the ultimate goal of your business. There are numerous factors as to why visitors are landing on your website but instantly taking off again. The reason could be the landing page of your website, your offerings, and a long-winded signup form.

Let’s discuss some methodologies to convert your website visitors into customers.

Why is it important to convert your existing visitors? 

 

You might have heard that it’s easier to retain customers than to acquire them. Based on the research you’ll spend 5 times less money on customer retention. So it would be easy for you to convert your existing traffic into paid customers. Once you get your traffic rate up where you want it to be then start focusing on conversions by following all the marketing tactics like Email Marketing, Loyalty Rewards Program, Product Recommendation, and others. 

At this point, investing in new traffic is unwise, focusing on your existing visitors can help you convert them into happy and loyal customers.  Once you start converting visitors, then you can afford to spend a bit more per visitor to get them on your site. The same goes for any other kind of advertising. With higher conversion numbers, you can justify spending a bit more on getting traffic on your site. Now that more visitors are converting, you have more customers who can potentially share your website and your products with their friends. 

 

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. #outboundengine

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