As in the most elaborate format of terminology, emails or Electronic Mails is one of the most reliable and trustworthy means of modern communication known to handle workplace and formal communications. The first email sent by Ray Tomlinson marked the beginning of what we understand as a way of life now. Sending and receiving messages had never been as easy as this step made it. Unlike the internet, as we knew it, emails revolutionized messaging for personal and commercial usage.

Digital Equipment Corp was among the first-ever companies to use this mode of communication as a form of commercial publicity, and there has been no looking back ever since. Email Marketing as we know it today is just an extension of this one step taken a couple of decades ago.

What is email marketing?

First things first, what is Email marketing? Email Marketing refers to the form of marketing that is curated specially to suit a specific product, service, or design that you want to publicize among your customers or even the audience following your catalog.

In ways more than one, this specific marketing tool can be termed a spamming tool that can get lost in the mail and might have no returns. However, as reports suggest, a well-crafted message meant to touch your viewers’ chord with either its creativity or authenticity can definitely claim you excellent returns.

This specific tool used for marketing through emails can help you create a brand new database within your customers that can promote your brand and even increase the sales of whatever products you have been endorsing.

Each of these things eventually comes down to how well you can use this technique in your favor, and if you realize the secret of how to engage your customers, the success will most definitely follow.

How do I get an email list?

As per the reports, you can use some of the highest return to investment ratios through a sure-shot email list formula. All you need to do is build and maintain an emailing list with all your past customers and subscribers who want to receive the messages you send out, and you will see some of the biggest upward curves in your business right away.

Our advice for getting yourself an email list is to build one up for yourself that is very specific to the kind of product and services you offer. One way to do this is by introducing a sign-up button on your website that can be used by people who want to receive information about updates and offers. The next will be to create newsletters and install pop up so that you can collect data from your customers and then use it for your customers’ interest through Customer Segmentation and for the growth of your business.

You can also add more subscribers to your mailing list by hosting a discount or an offer, or even a giveaway for new subscribers. By creating a compelling email that people want to read, you will be able to grow my email list by a considerable amount that will definitely help the word spread out about your exemplary products and services.

I’m ready for email marketing, but which platform should I use?

Irrespective of the fact that whether this is your first email marketing automation campaign or you have been at it for a while, can get you all the help and support that you might need to set up your account for harnessing optimum benefits. has been celebrated to use a wide array of tools and features that can be used to establish a spic and span marketing strategy without any complications. Use them for email marketing automation to tracking tools to optimize your emails through split testing, and you will see the difference.

Email marketing tips to help you succeed

Here are some tips that can help you build your Email Marketing to the top without any compilations or hassle. Let’s dive right in-

1. Curate a plan for email marketing

The first step of the process is to curate a plan for the email marketing that you plan on doing. Define your audience according to their interests, Signup sources for their registration, create segments, and decide the frequency of your posts and newsletters. Once the primary steps are done, all you need to do is make a schedule for when the email campaigns need to go out, and you will be done with the first step.

2. Bring design and creativity to your emails

Ensure that whatever you are offering your audience is one of the best available out there. Make an authentic and original campaign that is filled with creativity and design that can leave an imprint on the minds of your users, and then proceed.

3. Use Email marketing automation for your benefit

Email Marketing Automation refers to a targeted email workflow series that is customized and set once and can be forgotten afterward. This can either be a welcome email or a special incentive, or something else of the same kind. This sort of campaigning helps you manage your time better so that you can use it for the duration of other content while being connected to your customers at the same time.

4. Analyse your performance

Analyze your performance in a timely manner so that you can understand what is working and what is not. Understand your open and clicks ratio, your eCommerce data, and the kind of traffic your website attracts. Once you have an idea about all this, you will definitely be able to see the results and an upward trend.


Email marketing campaigns can help you orchestrate a top-notch program that revolutionizes the way you use emails altogether. In this brand new setup, you can do many new things such as sell your products, share some exciting good news about your services, improve your cart abandonment rate, spread the news about some new offers, or even tell a story. Just start with your campaign today and see the difference.