Points expiry is a feature that resets a customer’s points balance to zero after a certain period of inactivity. This is a fantastic way to boost your redemption rate because it encourages customers to re-engage with your program and spend their points.
Set up points expiry
Enable the points expiry feature from Loyalty Rewards > Rewards > Point Expiry Setting and set the points expiration period in days.
Loyalty points reminder email notification
Send emails to customers who have earned some loyalty points from Email Marketing > Workflow Automation. Emails can be customized and saved as templates.
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