The Welcome Message workflow template starts when a contact is added to your account. When the workflow is triggered the contact is sent a welcome message. The purpose of this message is to introduce contacts to your brand and immediately encourage engagement with your message campaigns.
Steps to set up –
Go to Email Marketing > Workflow Automation > Dashboard.
Click on Use Now button beneath Welcome Series Workflow. A pop up will appear which will ask for the confirmation. Confirm and proceed.
A new window will appear with a trigger (Contact is added) and action(Send an email). Modify the conditions accordingly, enable the workflow and save it.