The Holiday Shopping Season is for what every Shopify seller waits throughout the year. This season comes with prosperity for sellers as based on research “In 2019, Adobe Analytics estimated an all-time high of $9.2 Billion in Cyber Monday revenue, recording a 16.9% growth year-over-year, with about $3.0 Billion of total online sales closed via smartphones. Spending initiated over social media was minimal at just 2.6% of overall online sales”.

This sales season of the year is often worthy to pay attention to, with both customers and sellers alike marking their calendars with big sales occasions. 

Every year, online store owners take the holiday shopping season so seriously that they launch bigger and bolder promotions of Black Friday and Cyber Monday. Each of these occasions gives the perfect blast of discounts, deals, and offers. 

However, it doesn’t always mean that Holiday Shopping increases sales as some store owners dread these sales events. A lot of blood, sweat, and tears can go while planning around roaring sales. For many Shopify stores, their entire business relies on the holiday season sales to make it through the year, which gives them excessive stress to handle. 

For those businesses, a successful holiday campaign is not an option, it’s a necessity that requires running the business through the year. Whether it’s a small marketing campaign or running a huge sales event, a powerful automation platform is much more feasible. 

Stores embracing data analytics and product analysis can triumphantly run marketing campaigns and handle sales storms maturely. However, even these stores might still need help. 

That’s why we’ll examine and search for the biggest sales of the year—and how to compete, survive, and grow with them. 

Get the #1 Super App on Shopify

For growing your eCommerce business

Request Demo

How to Compete in Big Sales

Every month holds some unique reason to celebrate and own unique mega sales. From Black Friday to Boxing Day, there are various reasons to throw a sale. Even smaller sales can be a game-changer for turning your marketing efforts. 

So, what can smaller eCommerce stores do? Well, the answer is-optimize your workflows and focused on your target audience. 

This is the best advice to follow to make your eCommerce marketing campaign successful in the world of eCommerce. However, let’s discuss when each niche works best throughout the year.  

Explore the sales potential for specific industries, stores, or even for products.  

List of Biggest Sales Niches to Enfold Throughout the Year 

Customer behavior is an ever-changing process, no one can completely predict what customers will want however smart merchants can often make data-driven guesses. 

Every year, the growth rate of sales can fluctuate for different businesses and industries. But that does not mean to jump on each niche as the year goes by. However, the following can serve as an easy way to focus on sales—if they fall into your niche’s wheelhouse, of course. 

January 

January is the month where one wishes to clear their house as well as wardrobe just after the indulgent Christmas or messy New Year’s Eve party. Similarly to home cleaning, many people pursue a ‘new year, new me’ mindset. This gives sellers a chance to attract customers with their fresh inventory. 

Gym trainers, food supplements, and other health and wellness Shopify store owners can take the benefits of this month with attractive offers or promotions. It’s a little obvious, but half of New Year’s resolutions are based on exercise and healthier lifestyles. This makes January the best month to promote fitness equipment, gym clothing, anything that relates to exercise.

February

We all know February is the month of love as Valentine’s Day dominates its second week. In February, couples usually look for romantic gifts that include jewelry, flowers, chocolates, and so on. 

As a fashion and store owner, you can design campaigns around trying the events that are personalized, emotion-centric, and showcase the feeling of love. Shifting the focus might open up more sales opportunities for you. Here you can also sell the winter-based products as winter still makes this month chilly. You can use Loyalty Program to offer exclusive deals to your customers to offers, deals, and discounts. These can help you clear out your blocked products 

 that resting in warehouses. 

March

March is a month in which everyone used to be busy collecting and completing the formality related to certain tax tasks which need to be completed by the 31st of March. This daunting and tedious process can be terrifying for a first-timer. 

This is a perfect time to market your software and services related to accounting software. 

Special software like accounting software will find it easy to advertise their products. 

Software companies offer software that helps with time management and organization can also take the benefits of March Month to announce sales and discounts.

Still, some old school people use pen & paper too for paperwork, this means that stationery Shopify stores will also have bucket-full opportunities for sales events. 

April

Ester, Earth day, Arbor Day, and other occasions are great reasons to announce the sales. If you are someone who sells plans and other items that imbibe from plants, grab this opportunity to engage your customers with some perks like free shipping, percentage discount and points, and others. 

Travel is also the most exciting reason that can be fit in any season. However, as April is near the summer, it is a perfect time to introduce offers and deals on school and college trips.

May

Cinco De Mayo, Mother’s Day, and Memorial Day all these occasions fall in May. Plan out your eCommerce marketing campaigns for these holidays in advance. As personalization is in trend, it’s good to launch some personalized items during these holidays. You can use announcement bars and countdown timers to flash your sales on product pages and the home page. 

web push notifications

June

Pride Month to support the LGBTQ+ community, Father’s Day, and Summer Solstice, these are the events that you can highlight in your sales banner and marketing emails. 

You can advertise your longest sale or you might consider summer-themed promo codes to clear out unsold inventory before the season ends.

June: this middle-of-year month is also synonymous with entertainment. Shopify store owners associated with entertainment can utilize June to run a sale on movies and video games. They can provide promotions on sporting equipment and garden toys. 

Clothing brands can promote their light fitting, gym gear, and even lingerie as in this summertime people usually plan a beach party and exotic vacay.

July 

Canada Day is a big day to celebrate for Canadians. Announce your sales with a patriotic message. Your Canadian customers will surely appreciate it. You may even add a few Canada-themed promo codes to drive the sales. Start planning your eCommerce marketing campaigns for this holiday in Early June so you will get enough time to design something unique.

Similar to Memorial Day, show your gratitude for the country’s historic past before sharing your deals. As a bigger holiday in the US, you can plan Fourth of July sales and discount campaigns early before your competitors attract your target customers.

Take the opportunity to kick off sales with a patriotic promotion. Use red, white, and blue to promote sporting goods, food & drink, and clothing. 

August

In August, though there is no big reason to announce sales however giving a discount to increase the average order value wouldn’t be a bad idea. 

Giving product recommendations with some flash sales and discounts can push your customers to make a prompt decision. 

You can offer some great deals on electronic items like ebooks, hair-dresser, mobile phones as there’s an audience eagerly awaiting sales. People also generally are interested in outdoor exclusive products like swimsuits, yoga mats, sun protection cream, and others. Make an event of the summer ending by advertising these products, angling to seize the end of the season.

September

Labor Day, this day tends to be a high shopping day, and Shopify brands are keen to offer Labor Day Weekend deals. So use this time to reward your customers with discounts and promo codes to celebrate themselves. 

Plan your Labor Day deals at least three weeks before so people have enough time to notice. You can use smart popups, web push notifications, and announcements bars to display info about your sale starting day and end day. 

Build your eCommerce marketing campaign between mid-July and the first week of August so you will get your customers’ attention.

The First Day of Fall is the beginning of fall and another excellent time to send out marketing promotions or sales. 

Whether you’re introducing a new product or sharing some news, try to stay top of mind before the big holiday promotions start competing for their attention.

This might include discounts, free shipping, a percentage discount, free item, and other perks.

In September, usually brands introduce new models of large appliances, making it the perfect opportunity to sell older stock. Running sales that focus on older models helps accomplish two goals.

First, they clear out older stock. Second, they offer a difference to highlight the new models. Consider running a promotion to benefit on both of these.

October

If you have a large base of customers in Canada, send a Canadian Thanksgiving message with offers attached. You can plan larger campaigns that should start coming together sooner from the first week of September. This ensures your offer reaches the target audience before other companies beat you to it. 

Halloween is also a perfect holiday to spend some spooky campaigns with offers and discounts to your customers. These are the biggest holidays of the year so don’t forget to add festive spirit to your sales and promotions.

Add some discount codes that only last until midnight. Or plan a contest and ask customers to submit user-generated content featuring them with the products they bought from your store.

November & December

November and December, both months are known as holiday months. These months are perfect for any niche and holiday promotions let everyone enjoy better sales.

However, you should always have some better plan in mind and be fully prepared for the holiday season with some unique offers and deals.

Hopefully, now you got some new ideas for marketing with your target audience throughout the year. 

sale templates

September

Labor Day, this day tends to be a high shopping day, and Shopify brands are keen to offer Labor Day Weekend deals. So use this time to reward your customers with discounts and promo codes to celebrate themselves. 

Plan your Labor Day deals at least three weeks before so people have enough time to notice. You can use smart popups, web push notifications, and announcements bars to display info about your sale starting day and end day. 

Build your eCommerce marketing campaign between mid-July and the first week of August so you will get your customers’ attention.

The First Day of Fall is the beginning of fall and another excellent time to send out marketing promotions or sales. 

Whether you’re introducing a new product or sharing some news, try to stay top of mind before the big holiday promotions start competing for their attention.

This might include discounts, free shipping, a percentage discount, free item, and other perks.

In September, usually brands introduce new models of large appliances, making it the perfect opportunity to sell older stock. Running sales that focus on older models helps accomplish two goals.

First, they clear out older stock. Second, they offer a difference to highlight the new models. Consider running a promotion to benefit on both of these.

October

If you have a large base of customers in Canada, send a Canadian Thanksgiving message with offers attached. You can plan larger campaigns that should start coming together sooner from the first week of September. This ensures your offer reaches the target audience before other companies beat you to it. 

Halloween is also a perfect holiday to spend some spooky campaigns with offers and discounts to your customers. These are the biggest holidays of the year so don’t forget to add festive spirit to your sales and promotions.

Add some discount codes that only last until midnight. Or plan a contest and ask customers to submit user-generated content featuring them with the products they bought from your store.

November & December

November and December, both months are known as holiday months. These months are perfect for any niche and holiday promotions let everyone enjoy better sales.

However, you should always have some better plan in mind and be fully prepared for the holiday season with some unique offers and deals.

Hopefully, now you got some new ideas for marketing with your target audience throughout the year. 

Popup templates

Don’t wait for the holiday season to be creative with your marketing

Never be hesitant to try something creative with your marketing. Imitate some of the biggest sales of the year, use the same methods to experience the real test of the successful campaign. You can also try the same techniques for different months. 

Don’t expect to match the success of December sales, there may be a chance of your sales falling short of expectations. However, we cannot deny that the creative idea of sales doesn’t need to apply to just Christmas.

Yes, you can’t send Halloween-themed campaigns in January as it will be confusing for your audience. However, this doesn’t mean you can’t adapt the lessons learned from festive sales.

Web push notifications

Imitate big sales of market champions. 

Imitation is strangely effective when it comes to eCommerce marketing. This is why so many Shopify stores are starting to espouse big sales as their own. For example, Walmart is adopting Amazon’s Prime Day.

You can look at what your competitors are doing. This way, you can directly simulate as competitors and offer customers an alternative.

You can also skip these big sales events and tangent your niches before and after these big sales events. 

For example, before BFCM you can use messaging like ‘Early Birds’. On the other hand, after BFCM, your messaging can reach out to those that ‘Our stocks never get lost’.

Wrap Up

Year’s biggest sales give enough chances to Shopify owners to increase their sales. These sales days are where your shoppers are usually sitting to spend money on their likable items. At that time your main focus should attract their attention.

Engaging in promotions provides many perks, more so than just more sales. However, it can be challenging to make the most out of these sales events.

By offering robust marketing automation, and many other features, AiTrillion can help you manage every issue you may face during these massive sales.

Drive sales with AiTrillion

Grow your eCommerce business with marketing automation and actionable analytics

Install AiTrillion

Share