Not all customers are alike! 

Heard that phrase? It sounds complicated, however, it boils down to the fact that all customers basically share similar psychological and emotional triggers that drive actions. Black Friday Cyber Monday (BFCM) is just around the corner.

However, most sellers fail to match-up to the customer’s wants. As a business owner, you need to do your best to meet their needs whenever and wherever you can. Your customers love to feel special to which exclusivity and personalization is the key.

BFCM is a tremendous opportunity for every online store owner to make money. Last year, holiday shopping touched its zenith, the highest ever in the history of the United States. So, it’s high time you prepare for the shopping extravaganza if you have not done yet.

Know your customer?

Remember, today’s buyers are impatient! Customers who receive free samples, trial-size items or gifts-with-purchases turn extremely favorable for your store. These customers are notably more likely to return and make more purchases. Customers prefer a more than simple transactional convenience.

Consumers rarely like to miss out on any end of season sales. BFCM shoppers are trained to stalk the best deals, and they also have a rough estimate of the amount they want to spend on gifts. Promotions that offer half-price discounts, a percentage extra, or ‘buy one get one free’ etc are loss leaders, but they attract customers. 

Offering freebies or loyalty reward points or even vouchers, for every customer action done on your store, have a proven record of high conversion rates and also retaining existing customers. The best of the lot is to create a one-day-only deal or an offer that is simply too good to refuse. 

Such tactics add value and make your customers feel special and wanted. Customers relate speed to efficiency, trust, and confidence.

Your customer discerns an increase in efficacy from his disposable income than during the off-discount period. The ‘virtual income effect’ often acts as a triggering factor in increasing the traction on your store. 

So let’s look at how you can harness the power of AI for being on top of the list?

There’s no better way to market your brand during the holiday season than to work with the experts. It is crucial to provide an in-store experience that is both on-brand and relevant to your audience. 

Nothing works unless your store functioning does. This means you will need to at the tip of everything to ensure that every functionality and each feature incorporated on your eCommerce store works. 

According to an American Express survey, happy customers can refer up to nine people about their experience. Creative and informative content are the best ways to educate people about your products and encourage them in the most responsible way. Run AI-powered, data-driven campaigns whilst you predict various aspects of your store visitor’s patterns of purchase, seasonality, effects of promotions on them, etc.

The trends only confirm that the majority of brands are taking to adapt the omnichannel strategy. Multiple extensions and installations on your Shopify store to market your products might lead to a constant lag which in turn will lead to a high drop-out rate of customers. 

Conclusion

Show your customers that it’s easy to be wrapped in a cozy blanket in your favorite room sipping a glass of wine as they shop on your store. 

You must want your store to be responsive, user-friendly, and, most importantly, up and running. Making sure that your platform loads quickly is essential to engage potential customers. You should pull out all the stops to offer better discounts on all your products this year at more significant discounts than last year. 

AiTrillion offers a contemporary approach to eCommerce marketing that focuses on delineating a cohesive user experience for customers at every touchpoint. With Marketing automation, you will be able to strike a perfect balance between managing your business and marketing it. 

Features like Advanced Artificial Intelligence, Customer Segmentation, Email Automation, Loyalty Reward Programs, Push Notifications, Product Recommendations, and many more… allow AiTrillion to define marketing strategies in a way that ties buyer personas to your store. A robust retargeting approach is critical so that you optimize your spends on customer retention. 

So, are you ready to optimize your store with an advanced AI-powered engine to cater to your marketing needs?

 

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