Is your bounce rate too high? Do you want to reduce your bounce rate? Keep your eye on the ball, we are going to discuss proven tips to reduce your bounce rate and increase your conversions.

A high bounce rate is one of the most common issues that every business owner faces. If the majority of your visitors are leaving your online store on the first page, then you don’t get the chance to convert them into subscribers or customers. This is the main bottleneck that you need to resolve as soon as possible to keep your sales afloat.

Let’s discuss the bounce rate and how you can decrease it.

What is the Bounce Rate?

Bounce rate is defined as the percentage of visitors who land on your website and decide to leave without visiting the next page or taking any action.

Bounce Rate is important for the following main reasons:

  • A high bounce rate directly affects your conversion rate.
  • Bounce rate is closely correlated to first page Google rankings

A high Bounce Rate lets you know that your online store/ website (or some specific pages on your site) has issues with content, user experience, and page layout. It also indicates that your content is not able to engage the user to stay and act on your call-to-action.

Maybe you are probably thinking that it’s just normal user behavior right? Well yes, it is, but there is such a thing as a good bounce rate vs a bad bounce rate.

Let’s take a look at the average bounce rate by industry benchmarks, and determine what’s a good bounce rate.

What’s a Good Bounce Rate?

You may be wondering what is a good bounce rate? Well, according to market experts the general rule of thumb is that:

  • 80%+ is very bad
  • 70 – 80% is poor
  • 50 – 70% is average
  • 30 – 50% is excellent

If your store is witnessing a higher than average bounce rate, then there might be one of the many reasons such as slow load time, poor navigation, bad website design, poor usability, lack of clear call-to-action, etc.

hubspot-infographic

Source: HubSpot

Let’s discuss how to improve your bounce rate.

How to Reduce Your Bounce Rate

Bounce rate is a crucial thing for a business to succeed. It is necessary to take care of this from the beginning to avoid its impact on your conversions.

Identifying the problems with your landing pages and fixing them timely can easily fix your high bounce rate problem. We will walk you through some of the most common deadfalls of higher bounce rates and how to fix them.

Before fixing the issues, filter your top pages with the highest bounce rate. You can analyze this by going to Google Analytics and clicking on Behavior » Site Content » Landing Pages.

Knowing the top pages with a high bounce rate will help you identify the problem areas and fix them mindfully. Check out the following tips to reduce your bounce rate.

1. Provide a Better User Experience

The user experience of any Shopify store plays an important role in engaging visitors. 

“User experience” comprises all aspects of end-users communication with the company, its services, and its products.

In other words, it’s the overall experience of a store visitor while they are interacting with your online store. To offer a good user experience, it is essential that visitors or customers find a website not only easy to use but also engaging.

Create a good website that looks equally great on all platforms and devices. Carefully watch out for how your visitors and customers behave and what nudges their decisions. 

In this article, we will discuss all the tips which will help you improve user experience. Remember, “user experience” is the overall feeling that a user encounters when using your website, so everything is part of the user experience. 

2. Optimize Your Call of Action Placement

“The first impression is the last impression” This also applies when visitors come to your website. Most users usually decide whether or not they like a website in the first couple of seconds. One glance at the visible area is enough for them to decide whether your website is up to the mark or not. 

Now that you know what your visitors are looking at, you can optimize that area. It should clearly define your business objectives and what you are selling. Your call to action should also be prominently visible on your landing page. 

Make your call to action clear and precise. Misleading visitors or shoppers will create an inadequate user experience which is the main reason for high bounce rates and low conversions. 

3. Improve Your Site’s Speed

Site speed plays an important role in decreasing the bounce rate. When your store or product pages take time to load, shoppers get irritated and leave the website. As we mentioned, shoppers make up their minds about a website in the first couple of seconds. You don’t want to waste this precious time showing them loading pages and downloading content.

With AiTrillion you can optimize your store speed easily as you don’t need to install multiple apps for your eCommerce marketing.

To speed up your Shopify store, you should optimize your product images, remove multiple apps, use a Content Delivery Network, and consider switching to a faster hosting provider.

4. Use Engaging and Personalized Content

Show your visitors what they are looking for. Know the behavior of your customers and engage them with personalized content. Today customers want personalization therefore it would be good to recommend and show products based on their previous buying history or based on their browning history. 

With AiTrillion’s AI-powered analytics you can get all the granular details about your visitor’s or customers’ interaction with your brand. Then use this information to design your marketing campaign to engage and retain your customers. 

Storytelling is another best way to captivate the minds of your target audience members. You can showcase your customer story and a product story on your landing page. Remember that your customers are wired to remember and react to good stories. 

Storytelling with HD product images like how you can connect those eye-catching elements with the rest of your content. 

You can also build different landing pages, targeting different audiences, countries, keywords, etc. If you are serving a global audience, then you can identify a user’s location and show them a localized landing page. Showing users content in their own language greatly improves the user experience.

5. Target Abandoning Shoppers

There are various reasons for which visitors abandon the online store. Despite all efforts, many eCommerce store owners face this issue. 

In March 2020, 88.05 percent of online shopping orders were abandoned, i.e. not converted into a purchase. #statista

With the AiTrillion Exit-Intent popup, you can track when a user is about to leave your Shopify store and show them a targeted message at a specific moment. This is a highly efficient way to retain customers with a proven success rate. 

Most websites just ask visitors for their email addresses. It allows them to stay in touch with them by sending relevant offers and eventually convert them into paying customers. 

You can also display a last-minute discount with your exit-intent popup. You can also combine an exit offer with a subscription form, this provides your visitors the chance to stay in touch!

6. Show Your Credibility with Customer Reviews

Consumers are getting smarter every day, before buying anything they research about the product. They go through thoughtful examinations before they make up their minds. 

After the initial evaluation of your product, consumers immediately look around to find out how trustworthy your site is. It is not easy to trust a new company with your money or information. A new user doesn’t know how good your business is and what kind of reliability you have earned.  

Proudly display the happy customer’s reviews of your product or services in your store. You can also showcase your review on your product pages and social media channels. This will help build trust among new visitors. You can also make your website secure and display safety seals. 

This builds user trust so they’re comfortable giving out their credit card and personal information.

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