Nick Guillen and Nick Ajluni, who founded the TRUFF hot sauce in 2017, now available in every Whole Foods store in the U.S. and become a top-selling sauce on Amazon. Producer of epicure hot sauces meant to be the zenith of the heat experience. The company creates sauces with curated mixtures of ripe chili peppers, organic agave nectar, roasted tomatoes, cumin, habanero peppers, black truffle oil, and delicious spices, and have quality profiles crafted from ingredients normally held for tequilas and fine delicacies. Truff provides individuals with sauces that complement various foods and add to their taste.

The sauce that we wanted didn’t exist. #TruffLife

truff sauce
truff sauce

Truffle is one of the most amazing ingredients in the world. According to the food experts, truffles can be experienced not tasted, which makes it the go-to ingredient to tilt the taste of any dish. The goal was to create a hot sauce that would emphasize the senses when mix with a dish and the final product was TRUFF. Nick Guillen and Nick Ajluni don’t have any background with truffles, not even they are chefs or mycologists. They just have a genuine affection for remarkably unique food experiences.

Despite the huge success of hot sauce in the market, Guillen and Ajluni found that there was still something in the market for a sauce that could offer an eminent, luxury hot sauce experience. Truff distinguishes itself in various ways, beginning with its trademark truffle flavor, as the name suggests. The perfect blend of TRUFF products that contains the flavor of red jalapeños, the bounty of mayonnaise, and the umami intensity of black winter truffle truly satisfy your senses.

truff products
truff products

“There’s a huge opportunity for a lot of these traditional brands that have focused heavily on physical retail to now shift gears and take e-commerce a little more seriously”.

Nick Guillen, co-founder, Truff (source: uschamber)

pasta sauce



The signature TRUFF flavor is now available in delicious spicy mayonnaise that can turn your simple bread into a mouth-water dish. It’s a blend of the most exquisite ingredients to create a spicy mayo that heightens your food without overpowering it.

Truff also developed a dedicated app for delicious recipes and cooking tutorials. Through this app, fans of TRUFF can also shop for new products, and collect rewards points that can be swapped for discounts and other perks.

Pasta sauce
Spicy Mayo
white Mayo


The Variety Pack consists of the original flavor of the truffle chili blend and a unique jalapeño rich blend designed for the heat-seeking flavor specialist. White TRUFF Hot Sauce is a power-packed blend of ripe chili peppers, organic agave nectar, white truffle, and a hint of organic coriander, designed to embrace the essence of the holidays. Classified beautifully into a matte black and gold foil gift box.

hot sauce
Red Sauce