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Beauty & Cosmetics

Beauty & Cosmetics

Predict & Personalise the Beauty at Scale

Hyper-personalization means higher product discovery leading to higher purchases.

Targeted Segmentation

  • Create customer segments based on customer attributes and other actionable insights.
  • Identify user trends, and track the growth trends over time with analytics.
  • Automate marketing workflows to engage customers, reducing manual efforts.
  • Run remarketing campaigns for different segments based on dashboard reports.

Real-Time User Engagement

  • Send targeted nudges from the search for beauty products to conversions and beyond.
  • Personalize SMS and Email campaigns, and take marketing to the next level.
  • Omnichannel product recommendations across preferred channels based on demographic, behavioral, and psychographic data.
  • Reboot customer experience with customized popups, and web push to boost buying frequency.

Enhance Retention, Build Customer Lifetime Value

  • Understand and create unified journeys that captivate your customers.
  • Reach and connect with customers anywhere through multi-channel marketing.
  • Grow stronger communities with intelligent reviews and user-generated content.
  • Boost CLV with recurring memberships and turn them into affiliates.

Build Brand Advocacy

  • Increase email opt-ins to encourage repeat business through newsletter signups.
  • Collect, highlight, and manage customer reviews and turn them into brand advocates.
  • Create long-term customer relationships with recurring memberships & referrals.
  • Drive loyalty programs, and reward first-time visitors to trigger repeated conversions.

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