Aakash Namkeen uses AiTrillion’s Loyalty Program to achieve a 239% repeat purchase rate

Partnering with AiTrillion assisted Aakash Namkeen continued growth throughout FY22, and we achieved a 3x sales uplift in the last quarter. AiTrillion has done a fantastic job in creating Aakash coins which increased our repeat purchases and improve redemption rate.

Aakash Namkeen

239%

Increase in repeat purchases

63%

Boost in conversion rate

19000+

 Push subscribers in just 12 months.

Results

  • 🚀 571 reviews received
  • 📈 50% of all orders placed via automation are from first-time customers
  • 🛒 2.5 Million engagement events accomplished in 12 months
  • 🚀 27K customers engaged
  • 📈 63% conversion rate
  • 🔥 AiTrillion attributes 65% of revenue.

About us

Aakash Namkeen is a family-owned business that has been serving delicious snacks for over 30 years. Founded in Indore, India, the company has since expanded to reach a global audience with its wide range of savory and sweet treats

One of the company’s greatest strengths is its ability to adapt to changing market trends and customer preferences. Aakash Namkeen has expanded its product line to include gluten-free and low-fat options, catering to a diverse range of dietary needs.

Challenges Faced

  • Wanted to place a significant online presence
  • Lack of actionable data or insights to inform sales and marketing strategies.
  • No targeted marketing campaigns or customer engagement initiatives
  • Looking for ways to build a long term relationship with customers.

How AiTrillion helped Aakash Namkeen

Create Online Presence

AiTrillion helped Aakash Namkeen to create an online presence and reach consumers directly via various ecommere channels.

19000+ web push subscribers in 12 months

Here’s a quick overview of the push notifications used by Aakash Namkeen:

Welcome push: Aakash Namkeen is using welcome push notifications to drive first sales by giving free delivery.

Abandoned cart push: These sequences of 3 automated pushes are triggered when customers adds items to their cart but does not complete the purchase

Opt-in push notifications

This encourages users to subscribe to push notifications and first purchases with offers and new product updates.

Recommending products based on shopper’s behavior

Aakash Namkeen is recommending trending, new arrivals, recently view products, and related products on different pages of the website. It includes home page, product page, product detail page & cart page. This nudges customers to explore more resulting in a 30% boost in overall sales.

Increase revenue

AiTrillion personalized email marketing and automation features helped Aakash namkeen to increase their revenue by 50% within 12 months of using the platform

Building customers' trust with reviews

To increase reviews, build purchase confidence, and reduce returns, Aakash Namkeen turned to AiTrillion’s suite of solutions, including reviews and rich snippets. With AiTrillion, Aakash Namkeen was able to collect and showcase high-quality reviews. This enhanced customer trust and confidence by featuring star ratings and reviews in search engine results pages (SERPs) with rich snippets, and reduce returns by providing customers with the information they need to make informed purchasing decisions.

Building Customer Loyalty & Increasing repeat purchases

In this journey, Aakash Namkeen has rewarded customers with over 31 million points with help of our loyalty program. AiTrillion loyalty program is integrated with email marketing which helped them to send reminder emails for redeeming loyalty points. This drove 239% repeat purchases for Aakash Namkeen.

Intuitive Reporting

AiTrillion provided Aakash Namkeen with detailed analytics and reporting that allowed them to track the performance of their campaigns and make data-driven decisions to optimize their marketing strategies.

Streamlined marketing operations to increase customer engagements

AiTrillion’s all-in-one marketing automation platform allowed Aakash Namkeen to streamline their marketing operations and reduce the time and effort required to manage their campaigns. This freed up resources that could be used for other aspects of their business.

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