With AiTrillion, Premiumco was able to engage with 99.99% of customers and thus, increased customer conversion rapidly.


About the client

Premiumco is an Asian grocery expert in Melbourne Metro. They offer thousands of products from Asia and across the world at an economical cost. Premiumco has more than 3000 products listed in their online store.

Its products are known in the world, but as Premiumco stepped off its website and into the real world, it needed an eCommerce marketing platform that can help in building its visibility in the market.

Industry: Retail & PoS (Grocery Store/Essentials)

Location: USA

Visit: https://premiumco.com.au

Impact | Result

With AiTrillion Email Marketing feature, grocery store, Premiumco, had increased its customer base exponentially


  • 99.9%of customers engaged in the system.
  • 2xincrease in customer engagement with email marketing
  • 3xmore spending on average than non-members

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Challenges | The Situation

This Australian brand offers customers all the grocery items in one place with some attractive offers. However, initially, it was difficult for them to make a presence in the competitive digital space.

During the pandemic, the need for online presence increased so Premiumco decided to take the benefits of AiTrillion-an all in one eCommerce marketing platform.


With AiTrillion, Australian brand Premiumco’s website has grown in leaps and bounds since its migration in July 2021 with high coversion. Today, it continues to attract high global traffic and maintains a strong customer base.

With more online shoppers being forced to shop online, Grocery brands have had to increase digital marketing efforts. This has made a competitive space even more puzzling.

AiTrillion Super App enabled Premiumco deliver the following:

  • Successfully accomplished 1.86 M engagement events which include Push Notifications, Email Marketing, Smart Popups, Announcement Bar, Chatbot, Loyalty Rewards, and Review Requests.
  • Tracked 1.5 M website visitors and 17,629 customers’ behavior across the website.
  • 1.46 M Email Sent to Premiumco’s customers.
  • 11.3 M Loyalty Points assigned to Premiumco’s customers to increase customer loyalty.

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AiTrillion helps you achieve


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Uplift in revenue


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Increase in conversion rate