Using Email Marketing and Loyalty Rewards Program, Premium Co increased order and customer engagement by 73%


About the client

Premium Co is an Asian grocery expert in Melbourne Metro, Australia. They offer thousands of products from Asia and across the world at an economical cost. Premium Co has more than 3,000 products listed in their online store.

Its products are known around the world. Given the growing demand in grocery and daily essentials, Premium Co needed an all-in-one eCommerce marketing automation platform that can help in building its visibility in the market.

2 Million customer engagement events accomplished in 9 months

73% of the orders (i.e. 13% revenue) received through AiTrillion Email Marketing

22% of the orders received through AiTrillion Loyalty Rewards Program

30% average email open rate

Impact | Result

Premium Co was able to increase revenue, number of orders, and repeat purchases significantly with the help of email marketing, loyalty rewards program, announcement bar, push notifications, and smart popups in just a few months, and have experienced incredible growth since then!


  • 73%Orders came from AiTrillion’s Email Marketing and Automation
  • 30%Average
    email open
  • 2 MnCustomer engagements events accomplished in 9 months
  • 10%Sales generated through AiTrillion’s Product Recommendation
  • 13%Revenue came
    from email

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Challenges | The Situation

This Australian brand offers customers all the grocery items in one place with some attractive offers. However, initially, it was difficult for them to make a presence in the competitive digital space. During the pandemic, the need for online presence increased along with the need for automating sales and marketing activities; hence, Premium Co decided to take the benefits of AiTrillion’s all-in-one eCommerce sales and marketing platform.

Australian brand Premium Co, Asian Grocery Expert’s high-converting website has grown by leaps and bounds since its migration in Feb 2021. Today, it continues to attract high global traffic and maintains a strong customer base.

With more online shoppers being forced to shop online, Grocery brands have had to increase their digital marketing efforts. This has made a competitive space even more puzzling.


Premium Co partnered with AiTrillion in July 2021. AiTrillion’s all-in-one eCommerce marketing automation platform allowed the client to leverage 11+ eCommerce marketing modules strongly integrated with each other within the same software powered by Artificial Intelligence (AI) and Software-as-a-Service (SaaS).

Using AiTrillion’s E-Commerce Real-time, Action-based Analytics Platform, the client better understood their customers’ journey and behavior; these, in turn, helped the client to focus on targeted, segment-based, omnichannel campaigns that helped in customer acquisition, and retention. The brand implemented an automated email marketing workflow to quickly address the customer queries and help them with desired products.

AiTrillion’s Customer Success Manager helped the client to increase on-site social proof to syndicate their reviews with Google and thus helped in boosting traffic. After only a month of implementing these campaigns, Premium Co saw exponential growth in review collection.

AiTrillion Analytics also allowed the client to enrich their customer profiles and deliver highly personalized loyalty experiences, such as recommending products based on their preferences.

Key Takeaways

  • Client installed AiTrillion with smooth onboarding from the Customer Success team; also Customer Support responded to their queries timely.
  • Successfully accomplished 2 Million+ engagement events which include Push Notifications, Email Marketing, Smart Popups, Announcement Bar, Chatbot, Loyalty Rewards, and Review Requests.
  • Tracked 1.6 Million website visitors and 19,653 customers’ behaviors across the website.
  • 1.95 Million Emails Sent to Premium Co’s customers.
  • 12 Million Loyalty Points assigned to PremiumCo’s customers to increase customer loyalty.


  • AiTrillionCaseStudy
  • customersuccessstory
  • emailmarketing
  • loyaltyrewards
  • marketing
  • automation
  • Shopify
  • grocery
  • loyaltymarketing
  • retail
  • customejourney
  • segmentation
  • realtimeanalytics
  • productrecommendation
  • productreviews
  • Australia
  • ecommerce
  • onlinestore
  • premiumco

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