Google Ad/ Facebook Ad Specialist Experience – 5+Years Location – Bangalore,India About the role @ AiTrillion.com AiTrillion.com is One Of The Fastest Growing (100% BootStrapped & Profitable) eCommerce marketing automation platforms for Shopify & launching various eCommerce products inline for all other e-commerce platforms this year. With over 100,000+ Installations Across AiTrillion Apps on Shopify & more than40,000+ active worldwide customers, AiTrillion is a leader in Shopify & eCommerce marketing automation platform and G2 Awarded High Performer Winter 2021 Award recently. The world has changed and we’re changing with it! Although our roots are in e-commerce, we are working with many of the world’s most innovative brands on the renaissance of online and in-person commerce, powered by AiTrillion technology. As our merchants reinvent themselves with courage, ingenuity, and drive, we too are reimagining our future. Key responsibilities: ■ Formation of effective and efficient google ad strategies ■ Creating, launching and managing various ppc ad campaigns ■ Conducts keyword research to make a list of keywords(longtail, phrase match, exact match) phrases to bid on. ■ Manage budget and make best strategies for effective bidding to make maximum ROI. ■ Perform AB testing by creating different ad copies with different headlines. ■ Manage your bids and create campaign strategies. ■ Creating and finalizing attractive and relevant landing pages for google ads. ■ KPI tracking to monitor performance. ■ Manage your bids and create campaign strategies. ■ Make plans for audience targeting. ■ Producing reports for ad management and insights. ■ Checking and monitoring existing ad campaigns and making recommendations on how to optimize and update them. ■ Preparing and producing detailed analysis and reports of ad campaigns and presenting them to the other staff. ■ Analyzing the latest marketing trends and optimize ad campaigns according to that ■ Suggest ways to reduce fraud clicks. ■ Making suggestions for creative ad campaigns and templates. Qualifications: Outstanding ability to think creatively, and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and can apply this knowledge of internet marketing initiatives and achieving client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Not less than 5 years of experience in Paid Search (PPC). Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc). Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. AdWords / Bing certification is a plus. BS/BA degree preferred.