Case Study · Organic Food & D2C · Shopify AiTrillion × Two Brothers Organic Farms How Two Brothers Organic Farms Scaled Retention and Revenue on Shopify Using AiTrillion A D2C food brand rooted in regenerative farming used membership-led retention and web push automation to drive consistent repeat purchases and turn loyal buyers into a community. 80K+ Web Push Subscribers ~7,000 Membership Orders 9 mo. Consecutive Growth Two Brothers Organic Farms — D2C on Shopify About the Brand From an Ancestral Farm to India's No. 1 Organic D2C Brand In 2014, brothers Satyajit and Ajinkya Hange left high-paying banking careers in Mumbai to return to their ancestral village of Bhodani, Maharashtra. The goal was simple but bold — grow food the way it was meant to be grown. No chemicals. No shortcuts. Real respect for nature. What started as a farm experiment became one of India's most recognized D2C food brands. Today, Two Brothers Organic Farms ships premium A2 cultured ghee, cold-pressed oils, jaggery, khapli flour, and moringa to 680+ cities across India and 60+ countries worldwide. With over 150,000 customers on their Shopify store, they faced a challenge every fast-growing D2C brand eventually meets: keeping those customers coming back. 🏆Named India's No. 1 organic brand by Vogue India (2018) 🌍Featured by Shopify as a global small business changing the world 🎙️Recognized on PM Modi's Mann Ki Baat for uplifting 9,000+ farmers 🎓Invited to present at IIM Ahmedabad 💼Backed by Akshay Kumar & Rainmatter by Zerodha The Challenge Turning One-Time Buyers Into Loyal Customers Organic food is a considered purchase. Customers research, compare, and often need a nudge to reorder — even when they love the product. For a brand like Two Brothers — which had built deep trust and a passionate community — the challenge wasn't getting the first order. It was making the second, third, and tenth order feel natural and rewarding. The Core Question "How do you convert a one-time organic food buyer — already convinced of your values — into a subscription-minded loyal customer who reorders monthly, without being reminded?" No structured way to reward their most loyal customers or incentivize repeat purchases A growing subscriber base with no scalable channel to re-engage them between purchases Difficulty tracking customer behavior and attributing revenue back to specific marketing actions Multiple tools spread across platforms, creating complexity and data silos The Solution AiTrillion's All-in-One Retention Engine Two Brothers integrated AiTrillion into their Shopify store to bring customer retention, membership management, and web push marketing under one roof — a cohesive strategy, not a patchwork of apps. 1 Membership Program: Building a Subscriber-First Community Instead of ad-hoc promotions, Two Brothers created a structured membership that gave their best customers a reason to stay engaged and reorder consistently — turning retention into a measurable revenue channel. Memberships generated direct, trackable revenue — shifting retention from a cost centre to a growth driver Members become brand advocates — organic buyers who subscribe tend to recommend to friends and family Structured program turns casual buyers into committed community members with a reason to return 2 Web Push Notifications: Re-Engaging 80,000+ Subscribers Not every customer checks email daily. Web push gave Two Brothers a direct, permission-based channel to reach customers instantly — without competing in a cluttered inbox or paying for social media reach. Push works especially well for consumable products like ghee, oils, and flours with natural reorder cycles Timely nudges like "Your ghee might be running low" drive action without feeling intrusive High impression volume reflects real, measurable customer attention — not sending into the void 3 Unified Customer Tracking: Knowing Who Your Customer Is AiTrillion tracked nearly a third of Two Brothers' total customer base in detail — giving visibility into individual customer journeys, engagement patterns, and purchase behavior. Guesswork replaced with data. Identify customers who haven't reordered in 60 days before they go cold Spot members at risk of lapsing and trigger targeted re-engagement Know which products drive the highest lifetime value when all data lives in one place The Results Numbers That Tell the Story Retention-Driven Growth · Community-First Brand 🔔 80K+ Web Push SubscribersReached with AiTrillion 👥 ~30% Customers Trackedof Total Customer Base ♻️ ~7K Cumulative Ordersvia Membership Program 9 Consecutive Months of Membership Revenue Growth M1→2 +90% Revenue In just the second full month after launch, membership-driven revenue grew 90% month-on-month — no warm-up needed. <60d 1,000+ Members Active paid member base crossed 1,000 in under 60 days — customers who paid because the value was visible at every step. 9mo Consistent Revenue Not a single month passed without the membership program generating revenue. That's a retention strategy, not a one-off campaign. ↗ +20% Recovery After a natural seasonal slowdown, membership revenue bounced back with 20% month-on-month growth — demonstrating long-term resilience. How It Works Every Product Page Became a Membership Moment Most brands ask customers to join a loyalty program and wait for the next order to see the benefit. Two Brothers flipped that — AiTrillion was configured so every step of the shopping journey made the value of membership visible and immediately usable. Touchpoint 01 · Product Page Dual Pricing on Every Product Page Every product on the Two Brothers store displays two prices side by side — the regular price and the member price. A customer browsing ghee doesn't have to guess whether membership is worth it. The saving is right there, on the product itself, before they even add it to cart. Why it works: Showing the gap between what someone pays now and what they could pay as a member creates a natural, low-pressure reason to upgrade. It's one of the most effective conversion nudges in retention marketing. Touchpoint 02 · Cart Upsell Membership Upsell at Cart When a customer adds products to their cart, they see an option to add a membership before checkout. No separate page. No separate decision. The upsell is contextual — showing up exactly when the customer already has buying intent. Why it works: Intent is highest at cart. Adding the membership offer here means you're not asking customers to come back later or open a new tab — you're meeting them where the decision is already happening. Touchpoint 03 · Instant Value Instant Discount on the Same Order This is where AiTrillion's setup for Two Brothers really stands out. If a customer adds a membership in the cart, the membership discount applies to that same order immediately. They don't have to wait for the next purchase to see the benefit. Why it works: The value is instant — which removes the biggest hesitation most customers have before joining a membership program. "Will I actually save enough to make this worth it?" becomes "I just saved ₹808 right now." Touchpoint 04 · Dedicated Page A Custom Membership Landing Page Two Brothers has a dedicated, branded membership page built through AiTrillion. It lays out the benefits clearly — three tiered plans, 12% everyday savings, early access to launches, mystery gifts — making it easy for new visitors and returning customers to understand exactly what they get and why it's worth joining. Why it works: Customers reach this page when they're ready to commit. A clear, well-designed landing experience converts that intent into a paid membership — and seeds long-term LTV. What Made It Work 3 Retention Principles Two Brothers Got Right 01 They built belonging, not just discounts The membership gave customers a sense of community identity rooted in regenerative farming and supporting Indian farmers. Customers who feel part of a mission don't just buy — they advocate. 02 They met customers where they were Web push notifications meant Two Brothers didn't have to wait for customers to open an email or scroll Instagram. They showed up directly — in the browser or on mobile — at exactly the right moment. 03 They tracked what mattered With close to 30% of their total customer base tracked through AiTrillion, Two Brothers had clear visibility into purchase patterns, engagement trends, and the most valuable customer segments. Data-driven retention beats guesswork every time. What This Means for Your Shopify Store "Retention isn't about one tactic. It's about building a system." A membership creates belonging. Web push creates recency. Loyalty points create habit. Email automation creates consistency. Reviews create trust. When these work together on one platform with shared customer data, the compounding effect on LTV is significant. AiTrillion brings all of these into one Shopify-native platform — no complicated integrations, no data silos, no juggling five different tools. Ready to replicate this? Build a Retention Engine Like Two Brothers Join thousands of Shopify brands using AiTrillion to drive repeat purchases, build loyalty, and grow revenue without increasing ad spend. Install AiTrillion Free → Book a Free Demo
