BFCM Hub

History and Origin of BFCM

BFCM stands for Black Friday and Cyber Monday, the shopping event that kicks off the holiday retail season with massive discounts and promotions.

Black Friday first gained popularity in the United States during the 1950s and 1960s, when retailers used the Friday after Thanksgiving to draw huge crowds with special sales. Over time, it became a nationwide tradition and one of the busiest shopping days of the year.

Cyber Monday came much later, in 2005, when online retailers introduced the concept to encourage digital shopping after the in-store Black Friday frenzy. It quickly caught on as eCommerce grew, giving shoppers a chance to grab deals without leaving their homes.

Today, the term BFCM represents this powerful 4-day hybrid shopping event, blending both offline and online experiences, and marking the start of the holiday shopping rush worldwide.

History and origin of bfcm
Bfcm statistics

Last Year BFCM 2024 Statistics

In 2024, Shopify merchants achieved a record-breaking $11.5 billion in sales during Black Friday and Cyber Monday, setting a new milestone for global eCommerce.You can check out more details here.

  • Top-Selling Countries: The United States, the United Kingdom, Australia, Canada, and Germany led the charts.
  • 67,000+ Merchants: Had their highest-selling day ever on Shopify.
  • 16% of Orders Were Cross-Border: Proving BFCM is a truly global shopping event.
  • 58% Year-over-Year Growth via Shop Pay: More shoppers chose faster, safer checkouts.
  • 91M+ Packages Tracked Worldwide: Shoppers across the globe received their BFCM orders through the Shop App.

Pre Checklist BFCM 2025

Get your Shopify store ready before the holiday rush. This checklist ensures you don’t miss any critical step for a successful BFCM 2025.

Speed & mobile optimization

Speed & Mobile Optimization

Ensure your Shopify store loads under 3 seconds and is 100% mobile-friendly.

Inventory & stock check

Inventory & Stock Check

Update stock levels, sync suppliers, and set pre-orders for bestsellers.

Backup & security

Backup & Security

Duplicate your Shopify theme, test apps, and enable fraud protection.

Discounts & bundles

Discounts & Bundles

Plan tiered discounts, BOGO offers, and gift-with-purchase campaigns.

Email & sms automation

Email & SMS Automation

Schedule hype campaigns, abandoned cart flows, and VIP early access.

Social ads & creatives

Social Ads & Creatives

Prepare Meta/TikTok/Google ad creatives with urgency-driven offers.

Checkout & payment testing

Checkout & Payment Testing

Test Shopify checkout, Shop Pay, PayPal, Apple Pay, etc.

Shipping & returns setup

Shipping & Returns Setup

Update free-shipping thresholds and clearly define return policies.

Customer support readiness

Customer Support Readiness

Enable live chat, FAQs, and auto-replies for quick resolutions.

Analytics & tracking

Analytics & Tracking

Verify GA4, Meta/TikTok pixels, and UTM-tag all campaigns.

Pro Tip: Run a trial flash sale in October to stress-test everything before the real rush.

Ready to Turn BFCM 2025 Into Your Biggest Sales Weekend Yet?

BFCM 2025 is here, and the winners will be brands that automate smarter. From first click to repeat purchase, AiTrillion helps you deliver a smooth customer journey that drives revenue long after Cyber Monday.

Easy Shopify Integration | Replace 11+ Apps | Built for BFCM Growth & Retention

Online shopping sale concept vector

Build Your Subscriber List

Your subscriber list is the fuel that powers every successful BFCM campaign. The bigger, healthier, and more segmented it is, the more conversions you will drive when the sales begin. Think of it as building your holiday audience before the spotlight turns on.

Festive Popups & Forms

Catch visitor attention with holiday-themed signup popups, gamified spin-to-win wheels, or exit-intent forms that trigger right before they leave. These fun formats make subscribing exciting.

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Ready-Made Signup Templates

Save hours of design work with AiTrillion’s BFCM templates. Just plug in your offer and brand colors, and you are ready to collect subscribers instantly.

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Smart Segmentation

Organize subscribers into categories like “VIP customers,” “first-time buyers,” or “deal hunters.” This way, your messages feel personal and relevant, increasing open and click rates.

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Turn subscribers into sales

Building a list is just step one; turning those subscribers into paying customers is where the magic happens. With the right triggers, campaigns, and urgency tactics, you can transform casual browsers into loyal buyers during the BFCM 2025 campaign.

Exclusive BFCM Emails

Reward subscribers with early access to deals, private discount codes, and limited-time offers. People love feeling like insiders, especially during the holiday rush.

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Automated Workflows

Don’t chase shoppers manually. Set up abandoned cart emails, post-purchase thank-yous, and “last chance” reminders to recover lost sales automatically.

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Countdown Timers

Add timers inside emails and pop-ups to remind shoppers that the clock is ticking. Scarcity drives action, and urgency is one of the most powerful motivators during the BFCM sale 2025.

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Collect more product reviews

Social proof sells, especially when shoppers are overwhelmed with choices during BFCM. Product reviews, ratings, customer photos and videos, and UGC content give your brand credibility and make buying decisions easier.

Automated Review Requests

After a purchase, send an email or push notification asking for quick feedback. Customers are more likely to review when reminded at the right time.

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Showcase UGC

Highlight real customer stories, photos, and videos. Seeing others enjoy your products during the holiday season and the BFCM sale 2025 inspires confidence for new buyers.

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Star Ratings on Product Pages

Place reviews and ratings front and center on product pages to eliminate doubt. When shoppers see others love your product, they are more likely to hit “Buy Now.”

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Drive repeat sales like never before

The biggest mistake Shopify merchants make is treating BFCM as a one-time sales weekend. The truth? It’s an opportunity to create customers who shop with you long after Cyber Monday is over.

Loyalty & Rewards Programs

Give shoppers points, rewards, or cashback for every BFCM 2025 purchase. Incentives not only increase repeat sales but also turn holiday buyers into loyal fans.

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Personalized Recommendations

Use AiTrillion’s data to suggest products based on past BFCM purchases. AI Product recommendations feel personal and increase average order value (AOV).

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Post-BFCM Campaigns

Don’t let the conversation stop after the Black Friday Cyber Monday 2025 sale. Send thank-you emails, holiday gift guides, and exclusive loyalty offers to keep buyers engaged through the season and beyond.

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BFCM 2025: Guide and Tips

Make this BFCM season unforgettable for your Shopify store. Explore unique ideas and actionable tips designed to fuel growth and maximize holiday sales.

How Leading Brands Transformed
BFCM 2025 Campaigns with AiTrillion

Shopify store case study - aakash namkeen using AiTrillion

Achieved 239% Repeat Purchases Using the Loyalty Program

Shopify store case study - premiumco using AiTrillion

Increased Orders and Retention with Email + Loyalty Program

CDE Jewelry Egypt Assigned 170K+ Loyalty Points to Engage Customers and Reduce Churn

I swapped 3 pricey apps for AiTrillion, and am really impressed. It does everything i want it to be able to do, plus more! I had a few questions and their support was 5*; incredibly responsive and solved all my issues first try. Highly recommend.

Team Hen

This app is overwhelmingly inclusive of just about everything I need…in a good way! With all of the moving parts it takes a minute to get acclimated and that where the A1 customer service comes in…you have to try this app, you won’t be disappointed. You can’t beat Great Customer Service!!!

Je Suis Diva

This is quite a robust app so we needed help implementing some of the modules. It was a great customer service experience!

Janelle Beauty

AiTrillion can help you grow your sales this BFCM 2025 and holiday season

From growing your subscriber lists across email, web push and SMS, to setting up automations and boosting customer loyalty, do it all with one app.

FAQs

  • When should I start preparing for BFCM 2025?

    Ideally, preparation starts 6–8 weeks before the sale. With AiTrillion’s prebuilt email, push, and pop-up templates, you can set up campaigns quickly and still stay ahead of the holiday rush.
  • How can AiTrillion help me during BFCM?

    AiTrillion combines 11+ apps into one: email, SMS, push, loyalty, reviews, popups, and more. This unified approach helps you launch, monitor, and scale campaigns without juggling multiple tools.
  • Can AiTrillion increase my Average Order Value (AOV) during BFCM?

    Absolutely. Features like product bundling, upsell/cross-sell popups, motivator bars, and loyalty rewards encourage shoppers to add more to their carts, boosting AOV.
  • How does AiTrillion help recover abandoned carts on BFCM?

    Through automated cart recovery emails, exit-intent popups, and push notifications, AiTrillion re-engages shoppers and drives them back to complete purchases, critical during high-traffic weekends.
  • Why is BFCM so important for Shopify stores?

    BFCM brings record-breaking traffic, higher shopper urgency, and bigger carts. It’s the best time to acquire new customers and set the stage for retention throughout the year.
  • Can I track the performance of my BFCM campaigns in AiTrillion?

    Yes! AiTrillion provides real-time analytics on emails, push notifications, popups, and loyalty campaigns, so you can track conversions, AOV growth, and ROI instantly.
  • Does AiTrillion help with customer retention after BFCM?

    Yes. Beyond the holiday rush, AiTrillion automates loyalty rewards, personalized recommendations, and post-purchase campaigns to keep customers engaged long term.
  • Is AiTrillion free to start?

    Yes! You can install AiTrillion at no cost, explore features, and upgrade when you are ready to scale your campaigns for BFCM and beyond.

Need help?

BFCM 2025 and holiday season sales are the biggest events of the year for online businesses.

From setting up a storefront to automated campaigns that can get you more conversions and sales, we can help you do more for less.

Speak to our Shopify experts today and get a free consultation.

Request consultation

Get more sales this BFCM 2025 and Holiday season

Listen to tips from industry experts on conversion optimization, marketing and more to get more sales this season!

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AiTrillion Best Practices to increase customer engagement | AiTrillion Shopify

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About AiTrillion BFCM 2025 and Holiday Season Hub

We’ve created this hub exclusively for ecommerce businesses keeping in mind the potential sales they can get during the BFCM and holiday season to scale their brand.

With 13+ years in the ecommerce industry, these resources come from Shopify experts and our in-house team that helps global brands set up storefronts for success.

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