Case Study · Farm-Direct Flowers · Shopify D2C AiTrillion × Bloomingmore How Bloomingmore Grew AiTrillion-Assisted Revenue by Over 50% Year-on-Year A US-based farm-direct flower marketplace used AiTrillion's product recommendations engine, email marketing, workflow automation, and abandoned cart recovery to drive significant revenue growth and a 60% expansion in their customer base year-on-year. +51% AiTrillion Revenue YoY +60% Customer Base YoY 63% Revenue via Recommendations Bloomingmore — Bringing the Fields to Your Door · D2C · Shopify About Bloomingmore Farm-Direct Flowers, Delivered With Freshness Guaranteed Launched in 2011 in Doral, Florida, Bloomingmore was built on a simple but powerful idea: sustainably grown, farm-direct flowers delivered straight to your door. The brand works directly with a network of farmers across the United States, South America, and Europe to source more than 100 varieties of fresh flowers and greens, available year-round. Bloomingmore serves a wide customer base spanning individual buyers, DIY wedding planners, event coordinators, florists, and bulk wholesale buyers across all 50 US states. Their offering is built around quality, freshness, and sustainability, backed by a 100% freshness guarantee: if a customer is not satisfied with any item, Bloomingmore makes it right. The brand operates through its Shopify D2C store and is also present on Amazon and Walmart, making their Shopify channel a critical driver of direct customer relationships, repeat purchases, and brand loyalty. Their product range extends beyond cut flowers to include greens, plants, specialty items, floral supplies, and handmade garlands. 📍Founded 2011 in Doral, Florida — over a decade delivering farm-direct flowers 🌸100+ varieties of fresh flowers and greens sourced from farmers across US, South America, and Europe 🇺🇸Ships to all 50 US states — individual, wedding, event, florist, and wholesale customers ✅100% freshness guarantee — if not satisfied, Bloomingmore makes it right 🛍Runs on Shopify D2C alongside marketplace presence on Amazon and Walmart The Challenge Turning a High-Discovery Product Into a High-Retention Business Fresh flowers are a high-discovery, high-intent product. Customers find Bloomingmore when they need flowers. The challenge is getting them to come back the next time they need flowers too. Floral purchases are driven by occasions: weddings, events, birthdays, anniversaries, holidays. Bloomingmore had a growing customer base making first purchases. The gap was in converting those first-time buyers into repeat customers who returned for the next occasion without needing to rediscover the brand. The Core Question How do you turn a customer who bought flowers for one wedding into someone who thinks of Bloomingmore first for every occasion after? No structured product recommendation system to surface relevant products at the right moment during browsing Email marketing needed to drive more direct revenue rather than just brand awareness Cart abandonment was a known problem in a category where customers compare prices and options before committing Workflow automation needed to scale re-engagement without adding manual overhead The Solution Product Recommendations as the Primary Revenue Driver Bloomingmore activated multiple AiTrillion channels across their Shopify store, with product recommendations emerging as the standout performer. By intelligently surfacing relevant products based on browsing behaviour and purchase history, AiTrillion's recommendations engine became the single largest contributor to AiTrillion-assisted revenue on the store. 1 Channel 01 · Product Recommendations The Channel That Changed the Revenue Mix AiTrillion's product recommendations engine surfaces new arrivals, trending products, recently viewed items, and personalised picks throughout the Bloomingmore store. Product recommendation revenue grew nearly 65% year-on-year and by year two accounted for 63% of all AiTrillion-assisted revenue. In a catalogue with 100+ varieties, showing the right product at the right moment is what turns a single-item browse into a full-basket purchase. +65% revenue YoY · 63% of AiTrillion-assisted revenue 2 Channel 02 · Email Marketing Consistent Volume, Growing Revenue Bloomingmore's email programme drove order growth of over 45% year-on-year, with open rates improving from year one to year two. Campaigns highlighting trending products, new seasonal arrivals, and occasion-specific collections bring customers back at the exact moment purchase intent is highest, working in tandem with the product recommendations engine to close the loop between browse and buy. +45% email-driven orders YoY 3 Channel 03 · Workflow Automation Revenue That Runs Without the Team AiTrillion's workflow automation generated meaningful revenue growth of nearly 75% year-on-year, handling triggered email sequences based on customer behaviour automatically. Welcome sequences, re-engagement flows for lapsed customers, and post-purchase follow-ups all run without manual effort, ensuring Bloomingmore maintains touchpoints with every customer between purchases. +75% automation revenue YoY 4 Channel 04 · Abandoned Cart Recovery Revenue Nearly Doubled Year-on-Year Abandoned cart is a particularly high-stakes problem in the floral and gifting category, where customers often shop with a specific date in mind, compare options across multiple sites, and may leave without completing a purchase even after strong intent signals. Bloomingmore's abandoned cart email recovery revenue grew nearly 96% year-on-year. Cart recovery emails maintained a strong open rate above 30% in both years, with click-through improving in year two. These are customers who came close to buying and needed one well-timed message to complete the order. +96% cart recovery revenue · 30%+ open rate 5 Channel 05 · Loyalty Rewards A Programme Gaining Momentum Bloomingmore's loyalty programme is in its growth phase, with loyalty points earned nearly doubling year-on-year and loyalty revenue growing significantly from a smaller base. The programme gives repeat buyers a structured reason to return for the next occasion, building the habit of coming back to Bloomingmore rather than searching afresh. +90% loyalty points earned YoY 6 Channel 06 · Product Reviews Trust Built Through Verified Buyer Feedback AiTrillion's review system collects verified buyer feedback with customer photos and enables brand replies on every review — building the social proof layer that converts new visitors on a category where trust and freshness are everything. For a farm-direct floral brand shipping to all 50 states, seeing a real customer photo of the arrangement they received answers the question every first-time buyer has before checkout. Verified reviews · Customer photos · Brand replies Year-on-Year Results A Retention System That Compounds 💰 +51% AiTrillion-Assisted RevenueYear-on-Year Growth 👥 +60% Customer BaseYear-on-Year Growth 📈 +15% Total Store RevenueYear-on-Year Growth Every Channel, Every Metric Moving Up AiTrillion-Assisted Revenue Year-on-year growth across every channel Bloomingmore runs on AiTrillion. +51% AiTrillion-Assisted Orders Order volume growing in line with revenue — healthy, balanced expansion. +42% Product Recommendation Revenue The standout performer — now 63% of all AiTrillion-assisted revenue. +65% Product Recommendation Orders Recommendations converting browsers into buyers at growing scale. +46% Email-Driven Orders Email programme with improving open rates and rising direct-order impact. +45% Workflow Automation Revenue Triggered sequences generating revenue on autopilot, without team overhead. +75% Abandoned Cart Email Recovery Revenue nearly doubled — a system becoming more effective over time. +96% Loyalty Points Earned Programme in its growth phase — points earned nearly doubled year-on-year. +90% Customer Base 60% more customers, with retention infrastructure that scales alongside. +60% Total Store Revenue Overall topline growth reflecting compounding retention across every channel. +15% How It Works Every Touchpoint, Woven Into the Brand Experience Bloomingmore's retention infrastructure is not a bolt-on to their Shopify store — it is part of how every customer interacts with the brand, from the moment they land on the site to the moment they redeem their first Petals. Touchpoint 01 · Petal Rewards Program A Rewards Programme Built Around Blooms The Petal Rewards Program is built around three core actions: earn Petals on every purchase, refer friends and family (giving them 10% off their first order and earning 100 Petals when they spend over $50), and unlock savings on future orders. The refer-a-friend mechanic turns a single wedding or event customer into an entire circle of new potential buyers. Why it works: Loyalty points earned nearly doubled year-on-year — a signal that customers who buy once for a wedding or event are coming back for the next occasion instead of searching afresh. The Petals name also fits the brand identity, making the program feel like a natural extension of the shopping experience. Touchpoint 02 · Announcement Bar Messages That Change With the Moment A single announcement bar rotates multiple messages storewide — active promo codes (SUN26 for 10% off sunflowers, valid through August 31st), seasonal campaigns (National Sunflowers Day), and delivery incentives (free delivery over $75, weekend-only). One bar, multiple messages, always relevant to whatever moment the customer arrives in. Why it works: Flowers are an occasion-driven category. A customer who lands on the site the week of Mother's Day sees a different message than a customer arriving during a random Tuesday. Timely, rotating messaging turns a static site into one that responds to context — without any code changes. Touchpoint 03 · Product Reviews Reviews That Help Every Bloom Sell The Bloomingmore reviews module surfaces 281 product reviews with verified buyer badges, customer photos of the actual arrangements received, and personal brand replies to every single review. Each response is written specifically to the reviewer — thanking Libni for the birthday roses, welcoming Lee-Ann back, addressing Debbie by name. This is not automated boilerplate. Why it works: For a farm-direct floral brand shipping fresh product to all 50 states, the biggest question every first-time buyer asks is: "Will it actually arrive fresh and look like the photos?" Real customer photos of real arrangements answer that better than any marketing copy. Brand replies show that Bloomingmore is present and cares — turning reviews into a two-way conversation. What Bloomingmore Gets Right 3 Retention Principles Worth Stealing 01 They let the product do the selling The single most impactful insight from Bloomingmore's AiTrillion data is that product recommendations drive the majority of AiTrillion-assisted revenue. This reflects a smart approach to retention: rather than relying solely on email campaigns or discounts to bring customers back, they surface the right products at the right moment in the browsing journey. In a catalogue as wide as Bloomingmore's, that discovery layer is what converts a visit into a basket. 02 They recover what they would otherwise lose A near-doubling of abandoned cart recovery revenue year-on-year is a signal of a system that is becoming more effective over time. Floral customers who abandon carts are often close to buying. A well-timed recovery email, arriving before the occasion date passes, is one of the highest-ROI retention actions any D2C brand can run. 03 They built for compounding, not just campaigns Workflow automation, loyalty points, and product recommendations are all channels that improve over time without requiring proportional increases in effort. The 60% growth in customer base combined with strong revenue growth reflects a retention system that scales with the business rather than requiring the team to work harder every year. The Bigger Picture for D2C Brands "Product recommendations are consistently underestimated as a retention tool." Bloomingmore's results are directly applicable to any brand with a wide catalogue, an occasion-driven purchase cycle, or a customer base that could be buying more frequently if shown the right products at the right time. Product recommendations are not just a discovery mechanism for new visitors — they are a repurchase trigger for returning customers who may not know the full depth of what a brand offers. When 63% of your assisted revenue comes from recommendations, that is not a marginal benefit. That is a core business driver. AiTrillion brings product recommendations, email marketing, workflow automation, abandoned cart recovery, and loyalty into one Shopify-native platform, with no complicated integrations and a single view of every customer's journey. Ready to build a revenue engine like Bloomingmore? Turn First-Time Buyers Into Every-Occasion Customers Join thousands of Shopify brands using AiTrillion to turn first-time buyers into repeat customers across every season and occasion. Install AiTrillion for Free → Book a Free Demo
