Strategies to get Social Proof & Product Reviews during and after BFCM

Your top customers are the ones who are more likely to leave a review on your site. These customers have bought products from you more than twice. And the only reason they did it is because they trust the quality and reliability of your products.

You can set up personalized email and web push automation for these customers to convey that you appreciate their trust.

Here are some copies you can use to target your top customers for reviews:

If you don’t have your customer segments set up, sign up on AiTrillion today.

No customer hates receiving an extra discount. Even if they have to put in some amount of work to get it, they’ll happily do it. You can ask your customers to leave a review about their recent purchase to unlock an offer. It can be free shipping, flat discount, store credits, etc.

The idea is to create a win-win situation for both you and your customers. You’ll definitely have to spend some money, but it’ll be worth it in the long term. But when customers receive something in return, they’ll happily post a review.

You can try these copies to get reviews in return for discounts/credits:

The sooner you start collecting reviews for all your products, the more customers you’ll be able to convert during the BFCM sale. Remember, it’ll be next to impossible to collect reviews from past customers without automation.

Not sure how to set up review collection automation? Explore AiTrillion today.

For the holiday season, you can set up automated email and web push. You can configure it to send the alert two times — order confirmation and delivery confirmation. You can use both opportunities to increase your chances of getting social proof from customers.

Here are some copy direction for email and web push automation:

During the BFCM season, customers are not purchasing products for themselves only. It can be a gift too. Moreover, during the holiday season, they might not have enough time to leave a review post-delivery.

Ideally, for your eCommerce store, you go looking for reviews about your products. But in this case, you can ask customers to leave a review about their shopping experience on the thank you page when a purchase is completed.

Here are some copies to ask for reviews after purchase completion:

Let’s say you’re in a hurry. You just wanted to purchase something during the BFCM, and you purchased it. Now would you leave the phone and enjoy or will you post a review about your experience for nothing? Everyone, including your customers, will prefer enjoying over reviewing.

But preferences can change if you can incentivize the scene. During the holiday season, you can offer your customer some time-sensitive discounts or offers in return for a review.

Try these copies to allure them into leaving a review:

The above-mentioned tactic (Unlock More Discounts for Reviews) might not be effective for you if you’re already running huge discounts.

Instead of discounts, what you can rather do is offer store credits to the customers. Offering store credits will not only work as a discount, but it’ll also be tempting for these customers to return to your store to spend the credits.

Here are some copies you can try to get social proof during BFCM:

BFCM and holidays have a vibe of their own. And you can add to this vibe by providing freebies to your customers who leave a review on your eCommerce store. When consumers receive a freebie, they are more likely to do what you ask them to.

Moreover, freebies don’t have to cost you much. If you’re an apparel store, you offer free handkerchiefs, socks, etc. An online pet food store can offer testing variants of their new launches in return for a review.

Here are some copies your can try:

BFCM and holidays have a vibe of their own. And you can add to this vibe by providing freebies to your customers who leave a review on your eCommerce store. When consumers receive a freebie, they are more likely to do what you ask them to.

During BFCM, there will be many customers who’ll come to your store for multiple orders (gifting different people). If customers have purchased something from your store but are still exploring products, you can target them with a pop-up to leave a review about their last order.

But these customers want to get done with ordering gifts as soon as possible, so they will probably dismiss the pop-up. Therefore, you should offer them something in return that can come in handy for their next order, like free shipping or an additional discount. This way, you’ll not only get a review, but you’ll also ensure that they order something from you again.

Try these copies in your pop-ups to get social proof:

After the BFCM sale is over, you can ask your customer to share their whole buying experience, from product selection to delivery. This will help you examine what are the things you can improve on your store to provide a better experience to your customers.

Moreover, you can ask the customers who share positive feedback to leave a review. Because they are happy with the experience and product, they are very likely to do it for you.

Here are some copies to use in your feedback requests:

So, email automation and web pushes can produce good results for you even after the BFCM sale. But as we figured out earlier, they work the best when you incentivize them.

With incentivized customer reviews, you increase your chances of getting more sales during the dry period post-BFCM.

Here’s how you can reach out to customers post-BFCM sales:

Brands spend a good amount of time and money on growing their social media handles. And they, of course, have a higher reach than an average customer.

You can feature some of the top reviews on your social media handle and tag the ones who are featured. Customers love getting a shoutout from the brands they shop from. You can send an automated email containing featured reviews to the customers.

Examples of copies you can use in the email:

• Leave a review about your BFCM purchase and WIN a chance to get featured on our social media handles!
• We are featuring lucky customers who are writing reviews for us. Hurry up and leave a review!

You can use AiTrillion to implement all the strategies mentioned above. Install today!

The more clicks it takes to submit the reviews, the fewer will be the number of customers who complete the form. You should ask a maximum of 3-4 questions about their last purchase. If you push it too much, it’ll get difficult for you to receive a review.

People trust people. And when you have user-generated content on your Shopify store, your visitors are more likely to convert.

When customers read your top reviews while browsing the product, they are less likely to abandon the cart. Moreover, after seeing these reviews, even they’ll want to leave one once they have purchased the product.

User-generated images add more credibility to the review. Almost 60% of customers believe that they are more likely to buy a product if they have the image of a customer with it. But not everyone takes out the time to post images with reviews, do they?

You can provide extra credit points (say 300 points for the review and 100 for each image up to 5) to the customers who add images of the product. Doing this will encourage customers to add images to their reviews which will further add depth to them.

If we look at it from Google’s perspective, customer reviews on the product pages matter a lot for visitors. In the reviews, customers always use some keywords related to the product or your brand. These keywords can help you rank higher and bring more traffic. SEO-optimized reviews can boost your digital appearance and authority.

Every marketer has once heard this stat — an average individual receives around 100 emails per day. And it is very common for people to miss emails.

The chances are very high that your alert got lost in the pile of not-so-important emails. Therefore, you must send an automated reminder email to get reviews from the customers. You must ensure that the content of both emails is different; otherwise, you’ll look like a spammer to the ones who read the previous one.

To showcase all your reviews in one place, you are going to need the best Shopify product review app. Try AiTrillion today!

Around 60% of the customers will only buy a product or service from a brand that has at least a 4-star rating. One thing is clear — social proof is a must-have to succeed in the eCommerce space.

You can implement the above-mentioned tactic to get more customer reviews before, during, and after the BFCM or holiday seasons.

To implement all these strategies, you’ll need an effective customer review management system that comes with automation. You can go for a smart product review and automation system like AiTrillion to get the job done.

Reach out to know more about it!