Turn your store visitors into web push notification subscribers

Under the web address area, you can deploy a fully customizable prompt. You can add a copy and image of your preference to give context about the notifications the users can expect to receive. Once they have the context and agree to opt-in, show them the browser prompt. Following this pattern will help you get more opt-ins.

Another benefit of using a custom prompt is that it allows you to ask your customers what type of push notifications they want to receive. You can add a checkbox and give the visitor options like — Exclusive Deal Alerts, Sale Alerts, New Product Launch, Price Drop, etc.

When you give them many options, they are bound to find one or two that interest them. Moreover, to ensure that most visitors subscribe to receive push notifications, you can offer them discounts or free shipping on their next order.

The truth is that using just one of the two methods will not produce the desired results.

The flyout widget icon is compact and doesn’t demand attention as custom prompts do. There’s a high chance that your customers will ignore it while going through your store.

Custom prompts, on the other hand, ensure that your visitors at least have a look at it. If they allow notifications, voila! If they don’t, you always have another option in Flyout Widget.

Long story short, use both in tandem to produce effective results. Start with a custom prompt and let the flyout widget target the remaining customers.
With a solution like AiTrillion, you can set up page-level targeting or use behavioral triggers for each type of widget to get more web push opt-ins. Get started here.

No one wants to miss out on deals and discounts available on products in their wishlist. The BFCM rush often leads to not being able to bag all the items in time – use that as a strategy to get more web push opt-ins; offer early access to the deals.

Here are some copies you could use on your opt-in widgets:

You probably have the biggest of discounts planned for the BFCM and holiday season sale. So what more could you offer to sweeten the deal to subscribers? Think about discounts and perks like free shipping, discounted shipping, express delivery and others to pull them in.

Here are some web push opt-in copies you can test:

Before the holiday season, you’ll also come across various bargain hunters who want to purchase a gift and wait for a price drop. You can get them to subscribe to your alerts by saying you’ll notify them whenever the price drops.

Here are some ideas for your web-push opt-in copy:

BFCM shopping has changed dramatically over the last couple of years. It’s no longer just about who has the biggest discounts to offer – benefits, perks, subscriptions, bundles, experiences – consumers are now looking for them all.

Here are some opt-in copies to generate interest in your upcoming BFCM and holiday season sale:

Note: We recommend starting to build your web push notification opt-in list as early as September. This gives you plenty of time to capture purchase intent of shoppers as they start to prepare for the BFCM and holiday season. You can schedule your opt-in campaigns using a solution like AiTrillion.

Despite the biggest of discounts available, the cart total can often throw consumers off the purchase. If you see a visitor exiting, target them with a web push widget that offers perks and benefits like additional discounts, discounted/ free shipping and similar to make the purchase more lucrative. This does two things – gets them to complete the purchase and at the same time, gets you a subscriber.

During the BFCM sale, many of your products can go out of stock. And there will be some casual visitors who are interested in that product. Because they are interested in the product, they’ll be interested in receiving an alert when the product is restocked. Make sure you capture this intent!

Moreover, the holiday season sales are all about FOMO. No one wants to miss a good deal on a product of interest. Letting your visitor know that your push notification subscribers were already prepared for this sale will make them feel that they could’ve missed this fantastic offer. Use this to capture their opt-in for the other discounts you will release during the sale.

Based on the products a visitor is browsing through, use your opt-in widgets to offer personalized recommendations when someone subscribes. You could combine the ease of shopping or helping them find products of interest (on discount) faster during the sale and a perk to encourage more opt-ins.

The cart abandonment rates skyrocket during the BFCM and holiday season sale owing to the increased number of options available to shoppers. Use this purchase behavior as a trigger to get more opt-ins for web push notifications and also prevent cart/ browse abandonment.

Here are some copies you can make use of to implement this strategy:

Not sure how to set up your store to get more web push opt-ins during the rushed BFCM and holiday season sale? Explore AiTrillion today.

Now when it comes to web push notifications, they can come in handy to also help you tide through the lull period after the sale season. So don’t stop getting opt-ins.

Most online stores experience a slow down after the BFCM and holiday season sale. While most consumers are done shopping for products they need or had in their wishlist, there are still many out there that could be interested in what you sell. These could be online shoppers that missed out on the sale or those that were too anxious to shop in a hurried way.

Here are some ways to get this segment of consumers to opt-in to your web push notifications and also nudge a sale:

Give the latecomers an opportunity to bag products at the same BFCM and holiday season discount/ deal. But nudge them to subscribe to get the deal on the product of their interest to create a win-win situation!

Alternatively, you can also choose to extend the discounts post-BFCM for a limited period of time to get more subscribers and also sales.

FOMO marketing never disappoints – especially when you’re targeting latecomers to your store. Let them know of the deals they may have missed out on, using that as a nudge to get them to subscribe for your web push alerts for future discounts.

Despite having a pre and during strategy to get more web push opt-ins, you may have noticed visitors completing a purchase without subscribing to them. But when they visit your store again for those last few items on their wishlist, retarget them!

Ready to set up your store to get more web push notification opt-ins this sale season? Install the AiTrillion app today to implement the above strategies.

Note: You must ensure that your custom prompts and flyout widgets do not appear in the browsers that have already opted in. Moreover, irrespective of the stage your customers opt-in, don’t just start bombarding them with notifications.Let’s look at some benchmark frequencies for web push across industries.

If you’re not careful with your push notification frequency, you might come off too gung-ho. And your customers will want to get rid of your notifications. At the same time, you want to engage as much as possible with your customers so that they keep coming back to your store.

• Fashion: 2 to 5
• Electronics: 1 to 2
• Furniture: 1
• Cosmetics: 2 to 5
• Art: 1 to 2
• Dropshipping: 3 to 7

Now, this is just an average. And you should keep in mind that numbers can be subjective. The optimal web push frequency for your store can differ depending on factors like, what you sell, the shelf life, the price, etc.

Dropshipping has the highest average because you sell products of different categories, and ideally, the price point is not very high. Fashion is trend-based, and customers like to fill their wardrobe whenever there’s a sale. This is why it has a higher frequency.

As we said, web push frequency also depends on the shelf life of the product you sell. Cosmetic products are used almost daily by the customers, which gives you a reasonable margin of error for your frequency.

When we look at the electronics, furniture, and art industries, one thing they have in common is a high selling price and close to zero repurchases. You can’t just keep sending notifications when you know that the same customer will not purchase a product again for a good number of days.

You need to keep your notification and frequency relevant to the buyer’s journey. If a customer has purchased a product from you in the past few days, use the segmentation feature to avoid spamming them.

To keep the notifications relevant, here are a few questions you must ask yourself before sending them.

• Is the alert related to something that customers must know about?
• Do they know that you send this type of content in your web push?/li>
• Are they expecting this communication from you?

Just because you have their permission to send notifications doesn’t mean they want absolutely every notification from your company.

Moreover, you should monitor push notifications’ performance (CTR and conversion). If the CTR and conversions are low, you can change the frequency to find out what works the best for you.

You can witness a CTR of almost 30% if you run relevant and personalized push notifications. And it’s one of the channels where customers take their actions very quickly.

Now, BFCM is all about staying in front of the customers and getting noticed. The visibility of web push notifications is almost as high as that of SMS and WhatsApp texts, making it one of the best channels for reaching customers.

So yes, you need push notifications to enable your store to convert more and more visitors into customers.

With AiTrillion’s Shopify web push notification app, you can access features like abandoned cart recovery, targeted campaign, price drop alert, back-in-stock notification, and power automation. It’s your one-stop destination for all your web push needs.

Want to discuss more? Reach out to us.

Ready to turn your web push opt-ins into sales? Explore the must-have web push notification automations for BFCM and holiday season sales.