Neverfullydressed is an online fashion store based in nearby Loughton with a great team of about 16. They have one permanent store, but love to meet customers at  International pop-ups…having popped up in Dublin, LA, New York, Barcelona …with Sydney and another in LA to come!

Coming from market trading parents from the East End, it was natural for Lucy to start sewing and customizing a small number of samples out of her parent’s attic to sell at Portobello and Spitalfields. 


“Lucy Aylen has built womenswear label Never Fully Dressed from a one-woman brand to a thriving online business that is in demand with retailers worldwide.” Drapers

Neverfullydressed prints are designed in house, within their small fashion and graphic design teams, while some are sourced from local print studios around London. Neverfullydressed is inspired by feminine and transitional prints to give your clothes the longevity they deserve. They want to help you feel confident and make a statement wherever you take your outfits.


“Our customer is our influencer” ~ Neverfullydressed

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summer dress
white dress

White Textured Dress


The White Leo Textured Dress is a classic modest length with embroidered detailing. The lightweight, breathable cotton will keep you cool in the warmer months with sandals, or dress up with strappy heels to take out. The bell sleeves and high neck create a beautiful maxi silhouette, with darts at the torso to add shape to your waist. This dress zips up at the back.

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Boho Beatrice Maxi Skirt


The Boho Beatrice Leopard Skirt is the skirt of the season. This beautiful, striking print and gorgeous pleats really make this a true statement piece. You can team it with the matching Cami, or make it the staple of your outfit and wear with one of NFD Basics. Wear with heels to dress to impress for any occasion or take it on holiday with a pair of strappy sandals. Zip fastening at the back of the skirt. The print will vary on each skirt.

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Boho Beatrice Maxi Skirt
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Green Spring Print Jemelle Dress

 Spring Print Jemelle Dress


The Green Spring Print Jemelle Dress is a classic summer dress silhouette with a fresh floral print ready for Spring. The sleeves are cuffed and slightly puffed at the shoulder and fitted at the waist. This shape looks great with sandals for summer holidays or a pair of heels to dress up for those smarter occasions.

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Flower Frida Dress


Thes Flower Frida Dresses are back with a bang. The poppy print is the perfect head turner that instantly gives you all the Spring/Summer vibes. The fit is fabulously feminine, with frill sleeves and a peplum shape hem that shapes and flatters all body types beautifully. These dresses are perfect transitional pieces to take you out of an evening and all those summer parties and weddings.

“Fashion is the armor to survive the reality of everyday life.” —Bill Cunningham

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EVIE dress
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“Fashion is what you’re offered four times a year by designers. And style is what you choose.” —Lauren Hutton

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