Case Study · Fashion & Footwear D2C · Shopify AiTrillion × prettyFIT How prettyFIT Unified Their Retention Stack on Shopify Using AiTrillion A 30-year Singapore footwear brand with 155,000+ customers replaced three disconnected tools with a single platform — bringing loyalty, email, automation, abandoned cart recovery, and reviews under one roof with synchronized data. 5.8M+ Loyalty Points Earned 41% Email Open Rate 91% Revenue via Loyalty prettyFIT — Fashion-Forward Footwear · D2C · Shopify About the Brand From a Singapore Shopfront to Southeast Asia's Recognised Footwear Brand Founded in 1994, prettyFIT is a Singapore-based women's footwear brand built around a single conviction — that style and comfort should never be a trade-off. For over three decades, the brand has designed shoes around proprietary comfort-centered technology, from ballerinas and heels to loafers, sneakers, and sandals. Today, prettyFIT spans 5 countries with 35 physical stores across Singapore, Indonesia, Malaysia, Myanmar, Bulgaria, and Thailand — with a growing global D2C presence through Shopify. With over 27,000 customers on their online store and 155,000+ across all channels, prettyFIT faced the challenge every fast-growing fashion brand eventually confronts: keeping retention infrastructure simple while customers and orders kept scaling. 🏬35 physical stores across 5 countries in Southeast Asia & beyond 👥155,000+ customers across all channels, 27K+ on Shopify alone 🛍Running on Shopify Plus + Shopify POS for omnichannel commerce ⚡Proprietary comfort-centered footwear technology 📅30+ years of retail heritage — founded 1994 in Singapore The Challenge Too Many Tools, Too Little Clarity prettyFIT had built a loyal following both in-store and online. They had a loyalty program. They were doing email marketing. But the tools were separate — and that separation was creating real operational problems. Three platforms meant three dashboards, three definitions of "the truth," and time spent reconciling data instead of running campaigns. Core Question How do you replicate the loyalty of a 30-year physical retail brand in a digital store — at scale — without losing the personal feel that made customers come back in the first place? Loyalty, email, and workflow data lived on different platforms — extracting reports meant logging into three dashboards Data across platforms didn't always match because each tool tracked and calculated things differently No single view of the customer journey, making it hard to know what was actually driving purchases Time spent reconciling data across tools was time not spent on marketing The Solution AiTrillion's All-in-One Retention Engine prettyFIT integrated AiTrillion into their Shopify store to run their entire retention strategy from one platform. Rather than stitching together separate tools for email, loyalty, reviews, and cart recovery — everything runs together with shared customer data and unified tracking. 1 Loyalty Rewards: A Program That Was Already Working, Now Working Smarter prettyFIT already had loyalty in place before AiTrillion. The difference was visibility and integration — loyalty data now connects directly to email campaigns, automation triggers, and customer tracking, driving the majority share of all assisted revenue. Millions of loyalty points earned and redeemed — turning retention into a measurable revenue channel When customers know they have points waiting, the next purchase decision starts differently Loyalty data flows into every other marketing decision on the platform, not a standalone silo 2 Email Marketing & Automation: Inboxes That Customers Actually Open An open rate of 41% is roughly double the fashion industry average of 18–22%. For a brand sending 2.9 million emails, that represents an enormous volume of genuine customer attention — and workflow automation triggers tens of thousands more on autopilot. Loyalty-linked email feels personal, not promotional — emails reference points balances and earned rewards Behavior-based automation re-engages customers without manual campaign effort per send Abandoned cart recovery achieves a 58% open rate, well above the 40–45% category average 3 Product Reviews & Unified Tracking: Trust Built at Scale AiTrillion sent hundreds of thousands of review request emails — collecting 9,244+ verified reviews at a 4.8★ average. Combined with unified customer tracking, prettyFIT now has both the social proof and the data clarity that separates retention done well from retention done by guesswork. Reviews from real women describing fit, comfort, and styling reduce return rates and lift conversion Loyalty, email, automation, cart recovery, and reviews share the same customer data — one source of truth Three separate tools replaced by one — synchronized data, real-time analytics, no reconciliation work The Results Numbers That Tell the Story Unified Retention · One Platform · Compounding Revenue 🎁 5.8M+ Loyalty Points Earnedby Customers ✉ 41% Email Open Rate(2× Industry Average) ★ 91% Revenue Generatedvia Loyalty Module A Multi-Channel Retention System That Compounds 📧 2.9M Emails Sent At 41% open rate — roughly double the fashion industry average. Hundreds of direct orders driven by email alone. ⚙ 48K+ Triggered Emails Workflow automation generating a consistent stream of additional orders — zero manual effort per campaign. 🛒 58% Cart Recovery Open Well above the 40–45% category average. Significant orders recovered every period — purchases that would have been lost. ★ 9,244 Verified Reviews 4.8★ average rating across the catalog. Real customers describing fit and comfort — the conversion asset every fashion brand needs. How It Works Every Channel Working Together, on One Platform Most brands run loyalty, email, and reviews as separate tools and hope the data lines up. prettyFIT flipped that — AiTrillion was configured so every customer touchpoint runs from a single source of truth, making each channel smarter because of the others. Touchpoint 01 · Loyalty Rewards A Loyalty Page That Makes the Value Obvious prettyFIT's loyalty page lays out the deal in seconds — earn points for birthdays, purchases, and referrals, redeem for $10, $20, or $30 off. There's nothing to decode. A customer landing here knows exactly what she gets back for staying with the brand. Why it works: Loyalty programs fail when customers can't quickly see what they earn. A clear, branded redemption ladder converts curiosity into sign-ups — and sign-ups into repeat orders. 91% of AiTrillion-assisted revenue flows through this channel. Touchpoint 02 · Product Reviews 9,244 Verified Reviews at 4.8 Stars For footwear, the buying decision lives in the reviews. Photos of real feet, notes on comfort over a full day, descriptions of how the strap actually sits. AiTrillion sent hundreds of thousands of review requests and collected thousands of verified responses — and now displays them where they matter, on every product page. Why it works: A new visitor isn't asking "is this brand legit?" — she's asking "will this shoe fit me?" Reviews from women like her answer that question better than any marketing copy. Conversion lifts, return rates drop. What Made It Work 3 Retention Principles prettyFIT Got Right 01 They made loyalty the foundation, not an add-on 91% of AiTrillion-assisted revenue flows through loyalty — not because other channels are weak, but because loyalty is woven into every touchpoint. Email references points balances. Automation is loyalty-linked. The reward structure gives customers a persistent reason to return. 02 They earned attention, not just reach A 41% email open rate isn't a vanity metric. It means 4 out of every 10 prettyFIT customers who receive an email actively choose to read it. That level of engagement is built over time — through relevant content, trust, and a brand customers genuinely want to hear from. 03 They made their data work as one Three platforms used to mean three versions of the truth. With AiTrillion, every channel — loyalty, email, automation, cart recovery, reviews — shares the same customer data. That unified view is what makes every campaign smarter than the last. What This Means for Your Shopify Store "Retention isn't about one tactic. It's about building a system." A loyalty program creates the foundation. Email delivers the message. Automation makes it consistent. Cart recovery catches what falls through the cracks. Reviews build the trust that converts new customers into first buyers. When these work together on one platform, with shared customer data, the compounding effect on LTV is significant. AiTrillion brings all of these into one Shopify-native platform — no complicated integrations, no data silos, no need to manage five different tools. Ready to replicate this? Build a Retention Engine Like prettyFIT Join thousands of Shopify brands using AiTrillion to drive repeat purchases, build loyalty, and grow revenue without increasing ad spend. Install AiTrillion Free → Book a Free Demo
