Digital Marketing Executive Location : Indore,India Job Summary: Aitrillion is seeking a highly motivated and creative Digital Marketing Executive with a strong focus on Social Media Marketing to join our dynamic marketing team. As a Digital Marketing Executive, you will play a crucial role in enhancing our brand presence, engaging with our target audience, and driving traffic and conversions through various social media platforms. The ideal candidate should have a solid understanding of social media trends, excellent communication skills, and a track record of successful social media campaigns. Responsibilities: Develop and execute result-oriented social media marketing strategies to increase brand visibility, reach, and engagement on various platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Create compelling and shareable content for social media channels, including text, image, video, and interactive formats. Manage and maintain the company’s social media profiles and presence, ensuring consistent brand messaging and voice across all platforms. Monitor social media trends, user engagement, and competitor activities to identify growth opportunities and areas for improvement. Implement paid social media advertising campaigns to drive traffic, lead generation, and conversions, while optimizing for ROI. Collaborate with the design team to create visually appealing and impactful graphics and multimedia content. Engage with the online community and respond to comments, messages, and inquiries in a timely and professional manner. Monitor key performance indicators (KPIs) and provide regular reports on the effectiveness of social media campaigns. Stay updated with the latest digital marketing trends, tools, and best practices, and suggest innovative strategies to improve social media performance. Assist in the planning and execution of broader digital marketing initiatives, including email marketing, content marketing, and SEO. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. Proven work experience of at least 1 year in social media marketing, preferably in a similar industry or B2B/B2C setting. Demonstrated success in managing and growing social media channels, with a strong portfolio of past campaigns. In-depth knowledge of various social media platforms, their algorithms, and advertising features. Proficiency in using social media management tools and analytics platforms to measure and track performance. Creative mindset with a keen eye for design and content that resonates with the target audience. Excellent written and verbal communication skills with a flair for storytelling and brand positioning. Ability to work independently and collaboratively in a fast-paced environment. Strong analytical skills and the ability to interpret data to make informed decisions. Knowledge of e-commerce and online retail would be a plus. This job description outlines the primary responsibilities and requirements for the position of a Digital Marketing Executive focused on Social Media Marketing at Aitrillion. The candidate will have the opportunity to contribute to the growth of the company and play a crucial role in shaping its online presence and brand identity through effective social media strategies.
