Digital Marketing Expert Experience – 5+ Years Location – Indore, India Job Responsibilities Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs build and maintain our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spending and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans execute, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize the user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop-off points and optimizes user funnels. Evaluate emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Qualifications / Skills: Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Education, Experience, and Licensing Requirements: Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints. BS/BA degree preferred.
