Market Research Experience – Minimum 5 Years of experience in Saas/IT Product Location – India We are looking to hire an experienced Market Research to help us keep growing. Duties/Responsibilities: Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives. Drafts questionnaires, polls, surveys, and other data collection resources. Have hands-on knowledge in Primary and Secondary Research Researches and compiles data related to the current product market, customer demographics and interest, and factors influencing product demand; analyze results to identify ways of maximizing sales and market penetration of current products. Compiles data related to competitors’ products such as features, 1:1 feature comparison, pricing, sales, geo coverage, GTM plans, prod roadmap, online presence and activities on various digital channels, and other marketing or distribution methodology. Summarizes and analyzes data; makes recommendations related to research findings. Reports findings, complete with graphs illustrating data and written text explaining complex findings. Identifies potential new products insights, products, or markets through research and recommends the same to management, product team to include in the roadmap. Forecasts and tracks industry marketing and sales trends based on collected data. Delivers reports and presentations of findings to management and/or executive leadership. Required Skills/Abilities: 5+ years of experience Have worked with survey monkey or a similar survey platform Have worked on Zoho survey or similar Excellent organizational skills and attention to detail. Superior research and analytical skills. Ability to translate complex concepts and methodologies into easily understood language. Proficient with Microsoft Office Suite or related software. Go-getter Manages multiple projects under pressure with focusing on the deadline High performer Innovative and collaborative Has hands-on knowledge in secondary competitor research, develop GTM plan with product marketing manager by sharing insights, has done pricing analysis and share insights and recommendations to management, product, and marketing team from time to time can create insights newsletters Able to take up new projects as it comes
