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Product Marketing Manager

Product Marketing Manager

Experience – Minimum 5 Years of experience in Saas/IT Product
Location – India

Responsibilities

The day in the life of a product marketer is diverse; you can find them collaborating closely with our Product teams, evangelizing AiTrillion products and gathering feedback at client meetings, training the sales team on new feature pitches, or sitting with the design team to create the next great sales collateral.

  • Drive business value and revenue growth for AiTrillion’s Performance Advertising products by:
  • Harnessing a deep knowledge of our market, customers, and competitive landscape
  • Communicating a differentiated market position that resonates with target customer segments and personas
  • Orchestrating impactful go-to-market strategies and activities to support retention of existing customers and the acquisition of new customers
  • Drive planning and execution of new product launches collaborating with Product Management, Sales, Account Management, Marketing teams as well as the executive team and external resources
  • Collaborate closely with product teams – delivering Voice of Customer feedback and product roadmap insights, developing customer use cases, and analyzing competitive & market trends
  • Collaborate closely with field sales teams AND customers — both to deliver content and to gather feedback
  • Act as the primary thought leader for the products you support externally
  • Join client meetings to evangelize new products and receive direct feedback on positioning, features, and perceived value
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
  • Provide product direction, priority, and positioning to Marketing teams for events, campaigns, website content, blog posts, podcasts, and videos

Qualifications

  • Experience developing impactful product Go-To-Market strategies and cross-functional plans
  • Experience in B2B marketing and driving product launches, including value proposition development, product and portfolio positioning, and solution packaging
  • Passion for product positioning and messaging, with excellent writing skills and customer communication
  • Ability to think creatively while making decisions based on data
  • Motivated self-starter who thrives in fast-paced marketing environments
  • Teamwork skills are a must, proven ability to manage external resources and collaborate with other functions in the company.

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