Growing your email and SMS list is crucial for the success of your Shopify store. A robust list enables you to nurture customer relationships, increase engagement, and drive sales through targeted marketing efforts. In this detailed guide, we’ll explore ten proven strategies to expand your email and SMS list using various tools and techniques, with a special focus on leveraging Shopify’s capabilities.

1. Offer Exclusive Discounts

Offering exclusive discounts is a powerful way to entice visitors to subscribe to your email and SMS lists. When visitors know they will receive a special offer, they are more likely to provide their contact information.

Implementation Tips

To encourage visitors to subscribe, offer enticing incentives that make signing up worthwhile. These can include:

  • Welcome Discount: Offer a discount on the first purchase when customers sign up. For example, “Get 15% off your first order when you subscribe to our newsletter!”
  • Special Promotions: Regularly offer exclusive discounts to subscribers, making them feel valued and encouraging loyalty.

Stores using subscription incentives often see a significant increase in engagement rates, highlighting the effectiveness of these strategies in maintaining customer interest and driving future sales.

2. Create Exit-Intent Pop-ups

Exit-intent pop-ups appear when a visitor is about to leave your site. These pop-ups can capture the visitor’s attention at a crucial moment and offer an incentive to subscribe.

Implementation Tips

To encourage visitors to subscribe, offer enticing incentives that make signing up worthwhile. These can include:

  • Engaging Design: Use an eye-catching design and a compelling message to capture attention.
  • Strong Call-to-Action: Include a clear and persuasive call-to-action, such as “Wait! Subscribe now to get 10% off your next purchase!”

By using exit-intent pop-ups, you can effectively reduce bounce rates and capture more leads, turning potential lost visitors into subscribers.

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3. Host Contests and Giveaways

Contests and giveaways are excellent strategies for growing your email and SMS lists. They create excitement and encourage participation by offering attractive prizes.

Implementation Tips

  • Easy Entry: Require participants to enter their email or phone number to join.
  • Shareable Content: Encourage participants to share the contest or giveaway with their friends to increase reach.

Hosting contests and giveaways can lead to a significant boost in your subscriber base as it encourages both current and new visitors to engage with your brand.

4. Leverage Social Media

Social media platforms are powerful tools for promoting your email and SMS sign-up forms. Use your social media channels to reach a wider audience and drive traffic to your sign-up forms.

Implementation Tips

  • Regular Promotions: Post regularly about the benefits of subscribing to your email or SMS list.
  • Social Media Ads: Use targeted ads to reach potential subscribers who may be interested in your products.

By leveraging social media, you can extend your reach beyond your website visitors, attracting a broader audience to your email and SMS lists.

5. Implement Spin-to-Win Wheels

Spin-to-win wheels add a gamification element to your website, making the sign-up process fun and engaging. Visitors can enter their email or phone number for a chance to spin the wheel and win a prize.

Implementation Tips

  • Attractive Prizes: Offer desirable prizes such as discounts, free products, or special offers.
  • Clear Instructions: Ensure that the rules and entry process are clear and straightforward.

Spin-to-win wheels can significantly increase your sign-up rates by offering a fun and interactive way for visitors to engage with your site and subscribe to your lists.

6. Embed Sign-Up Forms in Content

Embedding sign-up forms within your content, such as blog posts and videos, allows you to capture leads from engaged readers and viewers. This strategy ensures that visitors who are interested in your content have an easy way to subscribe.

Implementation Tips

  • Relevant Placement: Place sign-up forms at the end of blog posts, within video descriptions, or as in-content links.
  • Value Proposition: Clearly state the benefits of subscribing, such as receiving exclusive content or updates.

Embedding sign-up forms in your content can capture high-quality leads from visitors who are already engaged with your brand, increasing the likelihood of conversion.

7. Encourage Referrals

A referral program can significantly expand your email and SMS lists by leveraging your existing customers. Encourage your current subscribers to refer friends and family in exchange for rewards.

Implementation Tips

  • Reward System: Offer rewards for both the referrer and the new subscriber, such as discounts or loyalty points.
  • Easy Sharing: Provide easy-to-use referral links and social sharing buttons.

Encouraging referrals can lead to exponential growth in your subscriber base as satisfied customers spread the word about your brand.

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8. Provide Valuable Content

Creating valuable content that requires an email or phone number to access can attract subscribers who are genuinely interested in your offerings. This could include eBooks, guides, webinars, or exclusive blog posts.

Implementation Tips

  • High-Quality Content: Ensure that the content you offer is high-quality and valuable to your audience.
  • Gated Content: Use gated content forms that require visitors to provide their contact information to access the full content.

Providing valuable content not only attracts new subscribers but also establishes your brand as an authority in your industry, building trust and credibility.

9. Use Personalized Offers and Discounts

Personalized offers and discounts can make your subscribers feel special and valued. Tailor your offers based on the subscriber’s preferences, purchase history, and browsing behavior.

Implementation Tips

  • Segment Your List: Use customer data to create segments based on interests and behavior.
  • Personalized Messaging: Craft personalized emails and SMS messages that resonate with each segment.

By offering personalized discounts and promotions, you can increase engagement and drive more sales, making your subscribers feel appreciated and understood.

10. Reward Your Loyal Customers

Loyal customers are invaluable to your business. Encourage them to stay engaged and promote your brand by offering rewards and recognition.

Implementation Tips

  • Loyalty Programs: Implement a loyalty program that rewards customers for their purchases, reviews, referrals, and social media mentions.
  • Exclusive Rewards: Offer exclusive rewards and benefits to your most loyal customers.

Rewarding loyal customers not only fosters long-term relationships but also encourages them to become brand advocates, further expanding your reach and influence.


Implementing these strategies can significantly enhance your Shopify store’s performance. By incentivizing subscriptions, re-engaging customers with automation, building trust, crafting professional messages, offering personalized discounts, collecting and segmenting customer data, and rewarding loyalty, you can drive sales and boost referral traffic. With these powerful tools and techniques, you can create a cohesive and effective marketing strategy that ensures sustained growth and success for your eCommerce business.

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