If you think an amazing product idea sorely is enough to start and run a successful eCommerce store. Let me open your eyes, you are living in delusion!

We’ve seen many online businesses that started with enthusiasm, yet ended up with nothing. Many of them failed to start something because of the fear of failure and others failed because of poor strategy despite a good product idea.

If that enunciates like you, you should not worry anymore. Many eCommerce businesses have gone from zero to doing millions of dollars. Yours can be the next. The first thing that you need to do is clean up all the confetti that is scattered in all your marketing strategies and reconsider your business goals. It’s never too late to tweak your marketing strategies.

A Harvard Business School study found that 75% of venture-backed startups fail.

A high failure rate can seem discouraging, however, rugged outdoorsman Theodore Roosevelt said, “Entrepreneurship is not for the faint of heart, and launching an eCommerce business is not an easy task”.

The good news is, you don’t have to begin without any direction. Because, in this article, you’ll learn easy 15 steps to grow your eCommerce business.

1. Keep customers connected with informative emails

Powerful marketing email automation is common practice for Shopify eCommerce stores. Based on the research 75% of companies have at least one marketing automation tool. But having an automated tool and having an AI-powered automated tool is a different thing.

To make your customers feel appreciated, you can create product description emails that tell shoppers everything about what they bought, from care guidance to more knowledge about the brand.

“According to a BlueHornet survey, 74.4 % of customers expect a welcome email when they subscribe”.

Sending an automated welcome email can also generate higher open and click rates, and even higher revenue as compared to promotional emails. It also creates engagement between the brand and customers.

AiTrillion makes building automated workflows effortless. Here you can get many pre-built workflows that you can use without much editing. If you also design workflows based on your requirements with the help of its drag-and-drop composer within minutes. AiTrillion plugins enable you to send email series at the times when customers are most likely to engage with you.

Check out the image below of AiTrillion’s automation workflows:

Email marketing automation workflow

2. Retain more customers

Customer retention is a team that we all know and how much it is essential to generate ample ROI. Still, we ignore customer retention in search of new customers.

If you’re not convinced that retaining customers is so important, consider a study done by Frederick Reichheld of Bain & Company that reveals improving customer retention rates by 5% can increase the company’s profits by 25% to 95%.

So it’s not good to leave your customers after the first purchase. Their first sale should not be put at the end of your marketing funnel, it should be closer to the beginning. Therefore once they’ve purchased from your store, you need to make sure you have your workflows set up so that you can generate loyalty, repeat customers out of them.

3. Use product recommendations to bring people back

Send product recommendations based on your customer data like what your customers purchase, recent purchases, their shopping behavior, or simply bestsellers that you want to showcase.

According to research done by Barilliance, when a customer interacts with product recommendations, they’re 550% more likely to buy. Track the different stages of your customer’s journey and plan a product recommendation that will be the most suitable to your customer at that moment. By combining product recommendations with personalization, it becomes more powerful that significantly impacts the revenue.

4. Use analytics to determine more ways of customer engagement

Track the performance of your marketing campaigns and tweak them based on the customers’ responses. Modifying your strategies based on customer responses can significantly improve your campaign’s success rate. For example, if you observe that your visitor has come back to a specific product or category page many times, you can notice that they have a great interest and strong buying intention.

With AiTrillion’s AI-powered tool, companies identify the brokerage in their marketing campaign and implement various plans —from a welcome series to customer re-engagement—to keep their visitors engaged.

5.Be real, even when you automate

Even if you are using automation, stay true to who you are. Automating your marketing campaign doesn’t have to mean excluding a human interaction or the unique thing about your brand.

In-person calls and personalized emails create make your customers feel valued. It levitates your business above the competition and marks you as a reliable, and trustworthy company.

6. Design an appealing landing page to build credibility

Mostly, people arrive on your landing page from some other source, like a Facebook ad, newsletter, and others. This is where the interaction of visitors with the brand begins. In a nutshell, your landing page should be interactive and display the products that customers are looking for. Many businesses use landing pages to keep their brand aesthetic strong. Use attractive designs, forms, and announcement bars to promote things like live streams, events, and products.

7. Introduce a loyalty program to your customers

Loyalty programs are gaining popularity among customers. Many big brands like Sephora, H&M, ZARA, and others use loyalty rewards program to incentivize their loyal customers. A prominent way to build up your loyalty program is to segment your customers and build offers based on those segments, e.g., high-value shoppers, inactive customers, most frequent buyers. The offer can be directly bound to the value of the segment.

For example, win-back campaigns have an outstanding track record in reactivating customers who haven’t bought anything from the store in a while. Or, you can offer them loyalty points for writing a review or providing feedback as a way to refresh the relationship.

8. Welcome new subscribers

Many eCommerce market researchers found that the welcome email series pushes the conversion rate higher than any other automated email series. When a customer signs up to receive emails from you, they are likely showing intent. A well-placed product recommendation with incentives can encourage them to shop from your store.

Popular products and bestsellers go well as recommended products for the welcome email series as you’re just getting to understand your customers.
Welcome emails + incentives, this combination drastically increases signups and creates an enduring impression on newcomers.

9. Utilize Pop-up forms for building a subscriber list

Popups are one of the most reliable ways to seize your visitors’ emails. Many brands are using popups to increase their subscriber list. There are several ways to use popups to help grow your subscriber list and eventually your sales. Some of the most popular involve using exit-intent popups, and signup forms.

You can use pop-ups to increase your signups and give your users a better experience. You can use AiTrillion’s smart pop-ups to target specific visitors, such as those that come from your Facebook ads. You can also disable popups for your subscribers as they’ve already subscribed. You can embed pop-up forms on their website, which offer first-time visitors 10% off if they join your subscriber list. Then you can also send a welcome email with your brand and product information.

10. Customer Segmentation & Targeting

Segment your customers based on their shopping habits. AiTrillion offers various filters to segment your customers and plans your marketing strategy accordingly.

With the customer data related to their shopping behavior, you’re better segmenting your audience based on their consumer experiences, interests, behavior, etc. When you know who your customers are and what they desire, you can then tailor more significant messages to your audience.

11. Create segments by adding tags

You can also define segments through data collected by AiTrillion. You can add tags to segment your audience more precisely. For example, customers can be tagged by the products they buy, pages they browse, blog articles they read, devices they use, links they click, and much more.
These tags give you a great panorama of each customer and enable you to segment with great precision.

12. Create personalized, and targeted content

Rather than just bombing emails, use your customer data to create a personalized message that attracts recipients. Use your customers’ browsing pattern, last shopping history, amount of the product, product type, and other details to precisely draft email messages for your customers. Product recommendations also work well with personalization.

82% of marketers have reported an increase in open rates through email personalization.

Personalized emails

Source: Statista 2021

13. Keep your list active with informative emails

If you send random emails to all your subscription lists, they will most likely unsubscribe you.
To prevent unsubscribes, send informative emails that contain information or product that customers are looking for. In this way, they won’t feel spammed and increase the click-through rates.
You can use segmentation to know the exact intent of your customers and can draft messages based on individual customer behavior.

14. Target the right audience at the right moment

Not everyone in your audience is a potential shopper, and that’s fine. Focus on those customers who spend a lot in your store. With AiTrillion’s customer timeline, you can track the shopping behavior of your customers like their spending habits, a product they mostly bought, and others. Filter your biggest spenders and target them with your most unique and personalized campaigns.

Marketing automation tool

15. Use an affiliate program to increase your brand ambassadors

Affiliate marketing is in buzz these days. This popular tactic helps Shopify store owners to drive sales and generate immense online revenue. Affiliate marketing is greatly profitable to both brands and affiliate marketers.

There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2020, that number will reach $6.8 billion.

In this marketing strategy, affiliates promote your products and services in a variety of ways in return for incentives based on Pay per sale, Pay per Lead and Pay per click.

Affiliate Program

Source: JustLearnWP.com