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When going through different strategies that can be used to identify your system’s problems and turn in around for better usage, Audience Segmentation is one of the first that comes to mind. This marketing strategy is one of the most widely used techniques based on the simple procedure of identifying and dividing different subgroups within the audience and curating tailor-made messages for them.

These subgroups can be based on a number of factors ranging in a wide spectrum of demographics, namely geographic location, gender, identity, age, ethnicity, income, or even education. Once a business module has access to the insight of how and when a particular audience reacts, they can use this information about the audience’s personality types, values, attitudes, and beliefs and use them in favor of their campaign and marketing policy.

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