Importance of Audience Segmentation Sachin D 2 min read BlogNo Comments Table of Contents Toggle Read more? When going through different strategies that can be used to identify your system’s problems and turn in around for better usage, Audience Segmentation is one of the first that comes to mind. This marketing strategy is one of the most widely used techniques based on the simple procedure of identifying and dividing different subgroups within the audience and curating tailor-made messages for them. These subgroups can be based on a number of factors ranging in a wide spectrum of demographics, namely geographic location, gender, identity, age, ethnicity, income, or even education. Once a business module has access to the insight of how and when a particular audience reacts, they can use this information about the audience’s personality types, values, attitudes, and beliefs and use them in favor of their campaign and marketing policy. Read more?You must log in or register as a user to read the rest of this article. Click Here Tags: customer segmentation - Importance of Audience Segmentationdemographic segmentationemail segmentationSegmentation « How SEO and Customer Engagement Go Hand in Hand Email Marketing Strategy & Tips for Successful Email Campaigns » Sachin Dhanotiya CEO at AiTrillion I help Shopify sellers and eCommerce brands accelerate growth, increase customer retention, and optimize workflows by leveraging cutting-edge AI marketing automation and data-driven design strategies. Leave a Comment Cancel CommentYou must be logged in to post a comment.