Klaviyo, an email marketing platform widely used by ecommerce brands, has been the go-to solution for over 100,000 companies looking to draft emails, automate campaigns, and create personalized messages for their customers. However, with the recent changes in their pricing model, many larger brands may have to reconsider their options.
One of the notable changes is the removal of the unlimited email feature, even on the highest-tier plan. Additionally, SMS and MMS sends are now based on credits instead of the number of opted-in subscribers. As a result, the pricing structure of Klaviyo has undergone significant changes, and larger brands may find it less sustainable than before.
While Klaviyo’s free plan is still available, the Email and Email and SMS plans have seen an increase in cost, with prices now starting at $20 and $35 per month, respectively, for lists with 251 to 500 active profiles.
Email marketing is a vital component of any ecommerce business, and choosing the right platform can make all the difference. Two popular options in the market are Klaviyo and Aitrillion. While Klaviyo has been a go-to choice for many ecommerce brands, Aitrillion is emerging as a more affordable and feature-packed alternative. In this post, we’ll compare the two platforms in terms of features and pricing to help you make an informed decision.
Features Comparison:
Both Klaviyo and Aitrillion offer a range of features to automate and optimize your email marketing campaigns. Here’s a breakdown of the key features offered by each platform:
| Features | Klaviyo | Aitrillion |
|---|---|---|
| Email Campaigns | Yes | Yes |
| SMS Campaigns | Yes | Yes |
| Push Notification | No | Yes |
| Loyalty Program | No | Yes |
| Product Recommendations | Yes | Yes |
| Customer Segmentation | Yes | Yes |
| Automated Flows | Yes | Yes |
| Product Reviews | No | Yes |
Pricing Comparison:
Pricing is a crucial factor to consider when choosing an email marketing platform. Here’s a breakdown of the pricing plans offered by Klaviyo and Aitrillion:
| Pricing Plan | Klaviyo | Aitrillion |
|---|---|---|
| Startup Plan –Â up to 5000 contacts | $115 | $65 |
| Startup Plan –Â up to 10,000 contacts | $165 | $125 |
| Startup Plan –Â up to 15,000 contacts | $365 | $195 |
What pricing changes did Klaviyo make?
Klaviyo recently implemented several pricing changes, which included higher prices for larger customers, the removal of unlimited email sends, and changes to their SMS pricing model. They also introduced a new enterprise-level pricing tier called Klaviyo One.
The SMS pricing has been increased due to higher carrier costs, and users are now charged a set number of SMS credits to send SMS or MMS messages each month.
Klaviyo’s new email marketing policy limits the send volumes to 10 times the number of contacts, which means that if you have 1,000 customer contacts, you can send up to 10,000 emails per month.
To provide a better understanding of the pricing changes, let’s take a quick look at how email marketing platforms generally charge their users.
Conclusion:
Klaviyo is a well-established platform with a reputation for its advanced email marketing features. However, its recent price changes may not make it a cost-effective option for larger brands. On the other hand, Aitrillion offers an array of features at a more affordable price point, making it a great option for small and medium-sized businesses. Additionally, Aitrillion’s integration with more ecommerce platforms can make it an easier choice for some brands.
Ultimately, the choice between Klaviyo and Aitrillion depends on your business needs and budget. We hope this comparison helps you make a more informed decision for your email marketing needs.
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