Running an eCommerce store can be tricky business for those who are unaware of how to utilize an eCommerce marketing platform. From inventory management to brand marketing, these automated marketing platforms can help you put efficient processes in place.

One such widely used platform for email marketing automation is Klaviyo, but time and again various issues in and around Klaviyo are found.

To make your email marketing effective, we’ve rounded up a variety of Shopify marketing apps worth considering if you are looking for a Klaviyo alternative. Each of these is versatile enough to hopefully suit your marketing needs.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool.


Klaviyo is an email marketing tool that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, popups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly however there are tons of things that Klaviyo can’t do, and one of the major problems customers face with Klaviyo is its pricing and customer support.


Because of Klaviyo’s higher pricing plan, most of its customers look for Klaviyo alternatives. It offers a free plan for up to 250 contacts and 500 email sends per month, with imposed Klaviyo branding. Klaviyo is good for beginners who have just started exploring the online market. However, scaling with Klaviyo can be expensive.[/vc_column_text]

Klaviyo pricing

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AiTrillion is an eCommerce marketing platform specially designed for Shopify store owners. It helps you create and edit email campaigns in minutes with the help of a drag-and-drop editor. You can also create complex automation flows to target our subscribers with smart segmentation, making AiTrillion the top Klaviyo alternative for your Shopify store.

AiTrillions’ visual editor and clear tutorials help you to figure out how to use its features. For example, if you want to access your automation workflows, you can check Knowledgebase where you will find step-by-step explanations to set up workflow automation. 

With AiTrillion’s multi-dimensional analytics, you can explore your data at lightning speed to visualize your visitors and existing customers and can get more ROI from upselling and cross-selling actions. AiTrillion also helps you map out your strategy with your products to successfully apply upselling and cross-selling tricks.

For instance, AiTrillion’s dashboard shows you exactly how your last email performed, how many people opened the email, and how many sales it brought in! 

AiTrillion also has pre-built email templates that are easy to edit and customize. It also offers channel integrations, like adding Instagram, Facebook, Pinterest, and Twitter.

As a Klaviyo Alternative, AiTrillion has not only proved fantastic to get the job done but also helps sellers to cut off their monthly expenses over Shopify’s other apps.


You can try AiTrillion with a Free plan, while the paid plans starting with just $25/month. For more details click here.

2. Omnisend

Omnisend - Alternatives to Klaviyo

Omnisend is an advanced email and SMS marketing automation platform that allows online sellers to create engaging email campaigns without any code. Omnisend is the best alternative to Klaviyo as it will allow you to easily create complex automation workflows, and precisely target their customers with smart segmentation.

Not just traditional email marketing, Omnisend is a unique platform through which you can add SMS messages to a campaign, add Facebook and Google retargeting ads to provide your customers with a truly omnichannel experience. With this Klaviyo alternative, you can offer dynamic gamification elements to keep your customers engaged. For example, you can ask your customers to choose between a gift box or a scratch-off card for discounts in your email campaign.

Omnisend pricing

As a Klaviyo alternative, Omnisend offers a free plan with full automation and segmentation features, free SMS, and up to 500 emails. This alternative to Klaviyo also has its paid plans based on the number of contacts you have.

Omnisend pricing - Alternatives to Klaviyo

3. Mailchimp

mailchimp - Alternatives to Klaviyo

Is MailChimp better for eCommerce marketing? The answer is definitely yes! MailChimp has all the features that are needed to run email marketing campaigns. It is a veteran player in the eCommerce industry and ruled the industry for a long time by fulfilling the need for small business email marketing. One of the main reasons Mailchimp was an industry leader in email marketing is that it was one of the first user-friendly tools for creating an email beautifully with a drag-and-drop campaign builder.

Along with email marketing, MailChimp also helps you create personalized, automated marketing workflows to target customers based on their choices. With its pre-built workflows, you can design email campaigns in no time to increase customer engagement and build stronger connections with your loyal customers. Mailchimp also helps you determine the data to predict when your customers are most likely to engage so you can send at just the right time.

MailChimp pricing

Mailchimp is a far cheaper alternative to Klaviyo. Here is the complete pricing plan of Mailchimp, you can choose a plan based on your marketing needs.

mail chimp pricing - Alternatives to Klaviyo

4. ActiveCampaign

ActiveCampaign - Alternatives to Klaviyo

ActiveCampaign is one of the feature-rich email marketing tools and an excellent alternative to Klaviyo. Unlike other Shopify email marketing tools in this list, ActiveCampaign gives you the complete benefit of CRM tools that you need to create incredible omnichannel customer experiences.
With this cost-effective email marketing tool, it becomes super easy to create a marketing campaign and connect your online store. One thing that makes ActiveCampaign the best alternative to Klaviyo is that it works well if you have multiple domains to manage.

ActiveCampaign joined the list of the best email campaign builders because of its ease of use and can smoothly integrate with a variety of eCommerce platforms. Plus, this eCommerce marketing tool offers 100+ free, appealing email templates to get started with your email marketing journey. When you compare Klaviyo vs. ActiveCampaign, ActiveCampaign offers a complete suite of marketing features that are all proven to improve customer engagement and boost conversions.

ActiveCampaign pricing

ActiveCampaign’s pricing is based on the number of subscribers you have and what features you want to use.

ActiveCampaing - Alternatives to Klaviyo

5. Drip

Anthropologie loyalty program

Not just an email marketing tool, Drip gives you all the marketing features that are required to make your marketing super effective. With a very visual interface and automated workflows, Drip offers a plethora of potential to start off with.
Klaviyo’s alternative, Drip’s visual editor is very compelling compared to other email marketing tools. When we compare other Klaviyo competitors, Drip email marketing campaign builders are divided into the header, message, and footer. Its visual workflow display is what stands out in a crowd.

Its clear communication funnel is easily understandable. With pre-built playbooks like welcome series, abandoned cart, and post-purchase campaigns – you’ll be able to get started with marketing campaigns in just a few clicks. Drip also offers high-quality free email templates, top-selling products, abandoned cart URLs, and liquid templating.

Additionally, you can curate contact lists in this email marketing tool, and send personalized campaigns to people who are really interested in your products.
If you just need an email marketing app with a few additional features and don’t mind integrating third parties for the rest, Drip would be best for you.

Drip pricing

Similar to other email marketing options, Drip’s pricing is based on the number of subscribers you have.

drip pricing - Alternatives to Klaviyo

6. SendinBlue

Sendinblue email editor - Alternatives to Klaviyo

If you are looking for something that is simple yet allows you to add the flavor of your brand, you can try SendinBlue. This Klaviyo alternative offers automated email, SMS campaigns and automates your marketing and sales processes in a fraction of the time. Sendinblue also facilitates you to create time-sensitive for your segment audience to increase average the order value. In the Sendinblue pricing list, you can also check the additional features that they offer including SMS that help you reach out to your subscribers.

This Klaviyo alternative has also designed several kinds of workflows that can be triggered based on user behavior. Just like other Klaviyo competitors, SendinBlue allows users to access a drag-and-drop editor, free templates gallery, A/B testing, and signup forms. If you don’t need anything too fancy, you can give a try this email marketing platform.

SendinBlue pricing

SendinBlue pricing is based on how many emails are sent per month. They do offer a free plan for up to 300 email sends per day. As there’s no contact limit, you can send 20,000 emails per month with no daily sending limit in its Lite plan.

sendinblue pricing - Alternatives to Klaviyo
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Article by

Twinkle Sharma

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twinkle sharma

Twinkle Sharma

Like what we do?  Come work with us

Do you want more revenue from

 your Shopify store?

We at AiTrillion cater to every aspect of the customer journey; from engagement, and conversion to retention at 55% less cost.