As a new marketing channel, Web Push Notifications are a profoundly effective way to generate more revenue. Many Shopify store merchants, who started using web push notifications saw the rise in the conversions rates. If you’re just started using a web push, you may have a few common questions in your head. Here are some top common questions about web push notifications which we’ve answered to make it easier for you to start using Web Push Notification. 

1. What are Web Push Notifications?

Web push notifications are short and crisp marketing messages that are delivered straight to the subscriber’s screen. Push Notification Message appears on your active browser. The most basic and primary use of browser notifications is to engage with users even when they are not on your site.

2. Why are My Web Push Subscribers Anonymous?

Subscribing to web push does not require an email address or phone number. Due to this, they are anonymous. The only detail stored in the subscriber’s ID, their web browser, the city/country they subscribed to, and when they subscribed. 

3. Can I send Push Notifications without a Mobile App?

YES. Web push notifications are sent by the browser (mobile and desktop) and don’t require a mobile app at all. You can take permission to send web push notifications to your subscriber with the help of smart popups and can be controlled by the browser through which the site visitor subscribed.

4. What Should the Lenght of the Text on a Web Push Notification?

AiTrillion provides the character length of a web push notification heading is 50 characters and for body 100 characters. Ideally, keep your notification text length at around 30 to 35 characters. Otherwise, the text of your notification will get cut off. 

5. How do I get push subscribers?

Store visitors consciously subscribe via the native browser prompt. This prompt is shown by the browser. It is a mandatory opt-in when store visitors are subscribing and cannot be customized. You can funnel your store visitors towards the browser prompt. There are 3 ways to do this:

  • Browser Prompt: The default method to request the visitors to subscribe to the push notifications. This can be customized to fit your preferences for the opt-in’s copy, colors, and timing. Set a timer when you want the browser prompt to be shown on the desktop. 
  • Flyout Widgets: The widget takes approval from visitor to allow the push
  • Buttons: Shoppers can subscribe to web push messages for specific messages like Back in Stock and Price Drop Alerts using a custom button.

6. Can I import my subscribers?

Yes, you can import your subscribers via the CSV file. Every web push subscriber consciously opt-in to your notifications via the browser. Therefore, importing non-push subscribers is not possible. If a Shopify store visitor ever allowed push notifications for your domain via AiTrillion then it will automatically re-sync. These subscribers don’t have to allow the browser prompt again.

7. How Does Web Push Help My Shopify eCommerce Store?

Seize store visitors as subscribers.

Pop up allows you to win a subscriber base from an earlier untapped audience. For example, visitors who are engaged, but not yet willing to provide personal information.  

Send offers to subscribers to turn them into customers.

Send promotions about sales, product launches, and collections to subscribers to bring them back to your store and increase purchases.

Set up automation like Abandoned Cart Reminders to recover carts.

Recover abandoned carts with the least effort. A subscriber that adds an item to the cart can effortlessly be brought back to your Shopify store with a highly relevant message.

8. What Does a Web Push Notification Look Like?

Web push notifications look different on different devices, browsers, and operating systems. However, AiTrillion offers a facility to preview the web push notification that you want to send. 

9. How does web push notification work?

Step 1: Store visitor subscribes to web push

Your website visitors are knowingly opts-in to receive notifications from your store.

Step 2: You send a web push campaign

When you send a Push Notification, the subscriber’s browser shows it in the subscriber screen. 

Step 3: Subscriber receives the Push Notification on their device screen

The browser needs to be active and connected to the Internet to receive the notification. They can then read the message and click on the notification to be taken back to your store. 

10. How do I Unsubscribe from Web Push Notifications?

There are 3 ways to unsubscribe: 

Domain-based unsubscribe: You can unsubscribe from web push notifications through the domain instantly by clicking on the lock icon in the browser’s URL bar.

Browser settings-based unsubscribe: You can unsubscribe through your browser settings.

“Notification preference” within AiTrillion: You can allow your subscribers to access their data, delete it, or unsubscribe through your store.

Note: Where can I learn more about web push?

Learn more about web push notifications and how to use the channel to grow your business through this detailed course for the Shopify store merchants.