AiTrillion v/s Marsello

Simple email marketing and loyalty program are not going to bring the desired results for your Shopify store. Effective marketing requires an intelligent approach. An approach that will increase ROI and boost customer engagement.

To run a successful business, you need to use targeted marketing at every stage of the customer lifecycle and it is possible with AiTrillion. We designed AiTrillion to improve communication between business and its customers, by engaging them with 11+ marketing channels.

No problem. Automate your Marketing


We came with the power of 11+ customer engagement touchpoints for your eCommerce business in one single platform and yep—-with AiTrillion neither do you have to pay for multiple apps nor do your data have to hop skip and jump from one app to the other.

Not to forget, with AiTrillion you can increase your ROI and boost customer engagement.

AiTrillion stands on pillars of integration, automation, and powerful analytics

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Why AiTrillion

Single Platform –

AiTrillion has made it possible to use all important marketing tools like email marketing, loyalty rewards program, web push notifications, product reviews, affiliate marketing, product recommendations, and many more under one roof.

Automation –

Save time by automation. AiTrillion offers a wide basket of eCommerce marketing features with 100% powerful automation.

Real-time actionable data analytics –

AiTrillion gives you the complete picture of your customer data in one place to map future marketing planning.

Integrated marketing –

With AiTrillion it’s possible to integrate all 11+marketing tools to drive more sales and boost customer engagement.

Speed optimization –

Multiple apps load one after another, make the store loading speed slow. AiTrillion helps you remove multiple app dependencies by solely doing the work of the various apps.

Key Features

Integration –

Our key feature that most Shopify sellers use is a loyalty rewards program to reward customers for all the engagement they perform on the store. Its integration with email marketing, web push notifications, and product reviews will give an immense push in building trust & converting prospective customers to sales.

Workflow automation –

To make the process smooth, it is important to automate marketing. Now automate your email campaigns with 11 built-in workflow templates based on various behavioral triggers like abandoned cart, product recommendation, etc.

Smart Segmentation –

Increase your ROI by segmenting your audience based on their behavior. AiTrillion offers 70+ filters to segment your audience precisely to reach them with highly personalized offers, recommendations, or any such important information.

The point system and rewards –

AiTrillion offers 16+ activity rules and 6 types of rewards to motivate your customers at every stage with your brand.

Tier system –

Add value to your special customers. We have a powerful in-built tier system that allows you to build connections with your top customers through increasing rewards, perks, and special offers

Referral Program-

With AiTrillion refer-a-friend program, you can create value for your existing customers by rewarding them for referring like-minded people to your store. This is the best way to increase brand awareness without putting any additional cost.


Community edition plan –

AiTrillion offers a free plan of limited features for all the new installations.

Starter plan –

This pricing plan allows you to use AiTrillion up to 300 customers in just $19 per month. It includes all the available features in AiTrillion. In this plan, you can send unlimited emails to your customers.

Growth plan –

The growth plan is for the store to have 5000 or fewer customers. This plan also allows you to send 15X emails with other features for $49 per month.

Professional plan –

Use AiTrillion to the fullest with a professional plan for $99 per month.

Enterprise plan –

For stores with more than 10,000 customers, you can contact us to meet your specific requirements. Our support is entirely free and easy to connect in case of queries

What is Marsello

Marsello combines data-driven automation, email, SMS, and loyalty programs to deliver smart, targeted marketing that gets results.

With respect to email marketing, they only send abandoned cart emails, first-time customer emails, happy birthday emails, and win-back customer emails. With AiTrillion you can send 11 different types of emails and that too with automation.

Marsello pricing is hidden. They have just shown the starting price of $49 per month with no clear indication of the features provided. On the other hand, AiTrillion has a crystal clear approach towards sellers, so that they can make the right decision. AiTrillion offers 3 plans starting from $19 per month for all the 11+ features. These features are more advanced and driven by AI ensuring a clear picture to make better strategies.

With affordable pricing, we also provide a free setup and a dedicated account manager irrespective of the plan you are part of. Our dedicated account managers will help in your journey with AiTrillion.

For Loyalty Rewards Program-

AiTrillion provides you 16 activity rules + 6 types of rewards + POS supported loyalty program+ VIP system + referral program for rewards + powerful integration with other marketing tools like email marketing, product reviews, web push notifications, and many more.

For Email Marketing –

AiTrillion provides email marketing + smart segmentation +11 built-in workflow automation + ready-to-use creative templates and most importantly the integration of email marketing with other features like web push notifications, reviews, loyalty rewards program, product recommendations, and many more.

AiTrillion email marketing

Quick feature comparison table

Features AiTrillion Marsello
Integration with other AiTrillion features Web push notifications Y N
Smart popup N
Loyalty program  Y Y
Recommendation product  Y N
Email Marketing Drag and drop email editor Y Y
Segmentation & filters Y Y
Pre-built email templates Y Y
Send bulk emails Y Y
Email scheduling Y Y
Send loyalty based emails automatically Y Y
Send review based emails automatically Y They only send a post-purchase customer survey
Workflow Automation Post-purchase workflow Y Y
Welcome workflow series Y Y
Newsletter followup email Y N
Product up-sell Y N
Replenishment reminder Y N
Purchase follow up Y Y
Customer reactivation Y N
Abandoned cart series Y Y
Loyalty emails Y Y
Win back email series Y Y
Browse abandonment Y Y
Loyalty Program 16+ activity rules Y N
6 Types of rewards Y Y (but limited)
VIP tier system Y Y
Automated workflow emails/push Y N
Email Marketing based on loyalty points Y Y
Loyalty points expiration Y N

If you are interested or searching for a great Marsello alternative, try out AiTrillion today

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