Successful businesses have the most loyal customers. And to build that clientele, first, you need to understand your customers and the journey that they took to reach your online store. 

Knowing the customer lifecycle helps you know more about your customers and engage them based on their preferences. 

91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture

When you make an eCommerce marketing strategy that focuses on enhancing the overall customer journey, you can deliver a more remarkable experience to your customers, which drives to more repeat customers, better customer reviews, and even more new customers.

So before discussing how to engage customers at every stage of the customer lifecycle, let’s understand what is the customer lifecycle?

What is the customer lifecycle?

The customer lifecycle explains the various stages of the consumer that it passes before, during, and after completing a transaction process. When customers make a purchase they discover various things while finalizing the brand from which they want to shop and to complete the transaction process. This complete process is known as the customer lifecycle.

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