What if you knew exactly what your customers think? Did you know that you can create sales using simple psychological triggers? Are you still addicted to traditional ways and means to gain people’s attention? Have you paid attention to your biggest hurdles when attempting to generate sales?

Don’t be the NOISE that your buyers will ignore

As an eCommerce seller, it’s real to get nervous when teetering effective marketing strategies, hunting for the best tech solutions, worrying about implementation and integration, speeding up your web store and a lot more for improving/generating customer engagement.

Hard to do under the best of conditions, it’s even more arduous when you’re buried in multiple campaigns and struggling to get your communication out to customers.

Attempting to reach customers through the noise of nontargeted emails, social media, blogs, and websites is like water off the proverbial duck’s back.

What do customers really EXPECT?

Today’s customers want to be able to interact with the brand online, through social media, on their mobile in a unified way. Buyers do not tend to notice a brand in silos. eCommerce sellers are expected to have multiple touchpoints where the customer journey between each channel has to be seamless. Customer behavior has undergone a radical change, supported by greater access to technology and heightened expectations around service and responsiveness. Often buyer experiences across one channel are completely separated from another channel. This ends up in a terrible disconnect being generated between the brand and its prospective customer.

Research your prospective buyers ahead of time so you know which products you should pitch to them, via what medium, at what time, and at what stage of your customer’s journey, to simplify your offering and maximize engagement.

Single-Channel VS Multi-Channel VS Omni-Channel

Single-channel marketing strategy is a relatively risky one since it refers to a seller’s effort to reach out to the prospective buyers through one single marketing channel, ignoring the missed selling opportunities as customers shop using alternative channels in today’s tech-savvy era.

Multi-channel marketing strategy, also called cross-channel marketing strategy, refers to the practice of using multiple channels to reach out to prospective buyers which require an increase in structural support, including systems, analytics, and capital, to ensure consistency in the strategy. And there are drawbacks to multichannel selling strategies too like higher costs and increased complexities.

An Omni-channel marketing strategy refers to the practice of managing and maintaining multiple marketing platforms through which customers engage with value-added content like high-resolution photography, product information, reviews and ratings, product recommendations, and more.

The omnichannel concept not only recognizes the range of channels available to consumers to transact, but also considers the varied interactions in the shopping process that consumers have before, during, and after the purchase. This not only reflects a need to be able to complete transactions but also requires having a robust system to maintain current inventory information, collect and securely store payment information, record order details for accurate fulfillment, and initiate shipping on an automated platform.

“Businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates compared to a business that doesn’t, according to a survey”— Google Research

In today’s digital marketing era, there are many channels that an eCommerce seller can take advantage of in order to reach potential customers. These channels include:

  1. Email Marketing
  2. Loyalty Reward Programs
  3. Smart PopUps
  4. Announcement Bars
  5. Product Recommendations
  6. Product Reviews, Q & A
  7. ChatBots
  8. Push Notifications and many more.

The omnichannel strategy hinges on the idea that providing a seamless shopping experience through a variety of digital channels not only differentiates eCommerce sellers from their peers but also gives them a competitive edge over the other eCommerce sellers by leveraging their store assets.

LESS is the new MORE

While the sellers shouldn’t seek to bamboozle their prospects, it doesn’t hurt to be mindful of the brain quirks we’re all genning up to. What if you were able to automate completely personalized campaigns, populate unique emails for each individual contact in their email database, and drive more repeat purchases?

Omnichannel marketing helps you promote stronger and long-lasting relationships with your customers because they’re able to have a harmonious brand experience no matter what device they use when they use it, or where in their journey they are. The omnichannel approach inter-relates every channel to engage with customers with a holistic approach to ensure they are having a seamless and incredible overall experience with the brand throughout their journey. The focus is on building a stronger relationship between consumers and the brand.

FACT – Within six months after an omnichannel shopping experience, buyers logged 23% more repeat shopping trips to the seller’s stores and were more likely to recommend the brand to family and friends than those who used a single channel.

The ability to see exactly what a customer is doing with the functions and features of the product in real-time is vital for eCommerce sellers.


Skew your energies towards connecting with customers and urge them to visit your eCommerce store. The mission of implementing an all-in-one Ai-powered marketing platform is to increase sustainable proven value for both, your buyers and your business. Being able to monitor the return on investment (ROI) for the customer is necessary for the growth of positive Customer Reviews.

Whether you’re a seasoned sales professional or still trying to acquire your 100 first customers, AiTrillion is your go-to solution provider. AiTrillion’s an all-in-one automated marketing platform also includes deep churn analysis, tracking repeat purchasing potentials, analyzing the pricing, commitments, and deal quality, and generating readable reports.

To be a successful brand, you must leverage tech and be more agile in real-time to better know your customers. AiTrillion simplifies everything for you, such that you can boost sales by implementing its automated predefined marketing campaigns through email marketing, loyalty reward programs, web push notifications, workflow automation, smart popups, and actionable analytics.

Are you ready to retain and advance 89% of your store visitors yet?