Best Sendinblue alternatives for email marketing

In the following sections, we’re going to take a look at the key features that a good email marketing tool must offer, and compare Sendinblue with its alternatives. 

1. Email design editor and templates 

Good email marketing tools offer a drag and drop editor that lets you design an impressive looking email. Ideally, they should come with pre-made templates that can be customized and the ability to design one from scratch. While HTML is a way of life for most, a drag and drop editor for email design just makes things a lot easier and faster. 

Now Sendinblue’s email design editor is pretty simple to use. They display their available modules for customization of templates in the left hand bar that can be dragged into the email design as required. Here’s a glimpse of their editor: 

sendin blue email editor

But if you’re looking for Sendinblue alternatives for email templates and design, explore the following: 

Sendinblue vs AiTrillion Email Marketing  

AiTrillion’s drag and drop editor is built keeping in mind Shopify’s theme editor. This means if you are able to use the Shopify editor or have experience with it, using AiTrillion will be a breeze for you. It comes with more than 50 design templates and a gallery full of graphics that you can make use of in emails. On the other hand, while Sendinblue’s editor is equally intuitive, it does require learning how the interface and various modules work. 

AiTrillion email marketing editor

Sendinblue vs Active Campaign 

Also called a responsive email design editor, Active Campaign too offers an intuitive way of designing emails. It also comes with a drag and drop interface that can be used to customize the 200+ email templates available or create one from scratch. But in terms of editor complexity, we’d recommend using Sendinblue for its ease of use as compared to Active Campaign which may require a few days of learning the nuances. 

Active Campaign email editor
Active Campaign email editor

Sendinblue vs Shopify Email 

Shopify’s own email marketing app offers an easy-to-use design editor that lets you customize the pre-built templates offered with content, branding and products. The interface of the editor is as simple as setting up an online store on the ecommerce platform. So in comparison to Sendinblue, Shopify Email wins! 

Shopify email editor

Sendinblue vs MailChimp 

MailChimp offers two email design editors – classic and new (which is in beta). The classic editor lets you import templates or build one in the editor using the drag and drop interface. On the other hand, their new builder is said to offer a more intuitive way of designing emails with features that will let you edit content during the design phase itself. 

Mailchimp email editor

Sendinblue vs Omnisend 

Omnisend’s email marketing tool too comes with ready-to-use templates as well as a drag and drop editor. You can customize the premade templates to suit your branding and save them for the future, making it easy for anyone on the team to design branded emails for customer communication. They call it the Content Editor and in comparison to Sendinblue, the interface is more engaging.

Omnisend email editor

Sendinblue vs Klaviyo 

The email template editor of Klaviyo is another one of the popular email design tools. It comes with pre-made templates for various types of customer communication that can be customized to suit your branding. But owing to the number of modules the editor consists of, it can be a little complex to navigate and use, with a considerable learning curve like that of Active Campaign. So Sendinblue’s editor wins this comparison. 

Klaviyo email editor

2. Email marketing automations and workflows 

Email marketing tools enable you to automate campaigns right from the point of subscription to first purchase, recurring purchases and post-purchase communication. They let you schedule and pre-plan campaigns for efficiency and consistency in how customers are engaged throughout their shopping journey. But this involves creating or leveraging pre-made workflows.  

Sendinblue has a powerful email marketing automation for all stages of a buyer journey and a workflow builder that also comes with an A/B testing feature. The builder is easy to use and replicates their drag and drop design editor. Here’s a glimpse of the same:  

email marketing automation

But if you’re exploring more workflow builders for email marketing automation, here are some Sendinblue alternatives: 

Sendinblue vs AiTrillion Email Marketing

While Sendinblue’s automations are powerful, AiTrillion comes with pre-built workflows designed for different stages of a customer’s journey. These workflows can be automated into the automation process the app has to offer and further customized to suit business goals with the help of activity triggers. The ability to view the flow alongside the automation set up further makes it easy to visualize a consumer’s journey through the emails. 

AiTrillion workflow

Sendinblue vs Active Campaign 

Active Campaign is a powerful email marketing tool when it comes to setting up detailed workflows. You can not just create email automations for macro triggers, but also micro triggers like sharing an email, forwarding an email and so on. But their workflow builder can be complex to understand and implement as there is no live preview of the same available as you start to select steps. In this case, Sendinblue might be better for interactiveness, but Active Campaigns wins campaign depth. 

email marketing automation

Sendinblue vs Shopify Email 

The email marketing automations offered by Shopify Email are pretty basic. There is no feature that allows you to create custom workflows, so the campaigns you set need to follow through one of the in-built automations only. It’s great for quick set up and stores that are just getting started with email marketing. In this case, if you’re looking for something advanced, Sendinblue is a better option. 

email marketing automation

Sendinblue vs MailChimp 

MailChimp has a competitive email marketing automation suite and workflow builder, similar to that of ActiveCampaign. You can customize the flow of emails to suit your customer’s shopping journey with your business by adding custom modules and schedules in the campaign. But since MailChimp is built for ‘everyone’ and not just ecommerce stores on Shopify, it can be a little overwhelming to understand, creating a choice-paralysis. In this case, we recommend opting for email marketing tools such as AiTrillion. 

Mailchimp email marketing automation

Sendinblue vs Omnisend

Omnisend has a very detailed email marketing automation and workflow builder as well. But their workflow builder also includes other channels like SMS, which may make it confusing for ecommerce business owners and marketers to understand how to create channel-specific campaigns. While their automations definitely win over that of Sendinblue, we recommend using a tool like AiTrillion that offers a simplified workflow builder instead that is channel-specific in nature. 

Omnisend email marketing automation

Sendinblue vs Klaviyo 

Another tool that is extensively used by ecommerce store owners and marketers for email marketing, is Klaviyo. They have a vast set of automations available in the tool and come with a workflow builder as well. It’s much simpler to use as compared to Active Campaign, but again, comes with modules that are not relevant to that of ecommerce use cases. In comparison to Sendinblue, they are equally competitive but we recommend choosing an ecommerce focused email marketing tool like AiTrillion instead. 

Klaviyo email marketing automation

3. Customer segmentation

Personalization is the heart of a successful email marketing tool. That’s why good email marketing solutions offer segmentation for running targeted campaigns. The segmentation helps businesses run campaigns that are designed for consumer context, driving better engagement and conversions. 

Sendinblue does offer good customer segmentation features and parameters. You can create, name and define each segment in detail and apply the filter to update future contacts accordingly into the lists. Here’s what their segmentation module looks like: 

email marketing automation

But if you’re looking for advanced segmentation or Sendinblue alternatives, explore the following: 

Sendinblue vs AiTrillion Email Marketing

Sendinblue lets you segment customers based on declared interests, previous engagement or purchase history and socio-economic or geographical characteristics. On the other hand, AiTrillion’s email marketing solution lets you segment subscribers based on 40+ behavioral triggers. It comes with pre-built segments as well that auto-update based on customer interactions. 

AiTrillion segmentation

Sendinblue vs Active Campaign 

Active Campaign comes with advanced segmentation capabilities as compared to Sendinblue. You can create segments based on contact details, geography, actions, site and event data, deals and other attribution parameters. But you’re required to create segments every time you import an audience. In this case, using tools like AiTrillion makes on-the-go customer segmentation much simpler. 

Active Campaign advanced segmentation

Sendinblue vs Shopify Email 

Shopify Email lets you create basic customer segments from the email editor itself. You can use the pre-made templates to segment customers or create new ones based on the parameters suggested by the email marketing tool, which is a little complex. Post which, they automatically update your customer segments based on what is defined. Shopify Email lacks behavioral segmentation, where tools like AiTrillion become a better choice. Here’s what segmentation typically looks like: 

Shopify Email advanced segmentation

Sendinblue vs MailChimp 

MailChimp allows segmentation based on campaign activity, contact rating, conversations activity, date a subscriber is added to the list, email client, landing page activity, language and sign up source. This makes segmentation a powerful feature of this email marketing tool. But setting up behavioral based segments can be slightly complex as it requires using a mix of the available parameters. 

mailchimp segmentation

Sendinblue vs Omnisend 

Omnisend also offers a similar customer segmentation module as that of Sendinblue. You can create multiple segments based on demographics and activity rules, or shopping behavior, creating segments for various types of customers your business interacts with – subscribers, first time buyers, repeat buyers, etc. Creating segments may seem a little complex like that of MailChimp, but is easy to follow through on understanding segment rules. 

Email advanced segmentation

Sendinblue vs Klaviyo 

If it comes to the ease of creating customer segments in your email marketing tool, Sendinblue wins this comparison. But when it comes to offering advanced segmentation, Klaviyo may actually be as competitive as Active Campaign, making it more suited for advanced marketing strategies through teams that are able to understand and leverage data. Here too, you can create segments based on activity, past interactions, demographics or even shopping behavior. 

Email advanced segmentation

4. Email marketing analytics

The only way to optimize email marketing campaigns is to continually monitor the performance of your messages. You need to keep a close watch on the deliverability of your emails, opens and click through rates, and the revenue they generate. This helps you not just optimize your email copy and call-to-actions but also the workflow you have automated for different customer segments. 

Sendinblue offers an easy to understand analytics dashboard in their email marketing tool: 

Email marketing Analytics

But if you’re looking for advanced numbers, let’s look at the Sendinblue alternatives: 

Sendinblue vs AiTrillion Email Marketing  

AiTrillion’s analytics and reporting dashboard replicates the interface of store analytics on Shopify, making the numbers easy to read and understand. The detailed reports with simplified visualization enables ecommerce brands to take clear takeaways in minutes, as compared to that of Sendinblue. The metrics displays cover all the key performance indicators that are relevant to an ecommerce business, making data less overwhelming for starters too! 

Email marketing dashboard

Sendinblue vs Active Campaign 

Active Campaign’s analytics dashboard may not look as visually appealing as that of AiTrillion or Sendinblue, but is a goldmine for data – much similar to Google Analytics. The analytics dashboard presents not just campaign performance, but a breakdown of numbers based on geography, activity and engagement as well. It might take a while to understand every aspect of the report if you’re setting up advanced automations. 

Email marketing Analytics

Sendinblue vs Shopify Email 

As we have mentioned above, the goal of Shopify Email is to get online businesses started with email marketing automation. They have kept things fairly simple for easy setup and campaign performance monitoring. Their analytics dashboard is broken into three segments – email engagement, marketing funnel behavior and the orders received through them. In this comparison, if you want a better understanding of your audience, we recommend choosing Sendinblue or AiTrillion. 

Email marketing Analytics

Sendinblue vs MailChimp 

Since MailChimp caters to various industry segments, they offer analytics and reports that include a plethora of data. While their campaign overviews are easy to understand, on upgrading, you can unlock detailed audience insights and behavior analysis. The advanced data you get access to helps you create powerful customer journeys on emails. Analytics on their dashboard are presented in easy-to-understand format as well, similar to Sendinblue. 

Email advanced segmentation

Sendinblue vs Omnisend 

Omnisend’s analytics dashboard makes numbers easy on the eyes as well. They have beautifully segmented their marketing metrics to make it simpler to understand the various performance aspects of campaigns. In comparison to Sendinblue, their dashboard includes a lot more depth. But if you’re also running SMS campaigns using the solution, these numbers may get a little too much to read, in which case you should opt for email solutions like AiTrillion instead.

Omnisend dashboard

Sendinblue vs Klaviyo 

Klaviyo is another tool that offers in-depth email marketing analytics. Their dashboard gives you an overview of the campaigns and the revenue generated. But on clicking through, you can also deep dive into how each segment responded to a campaign, the actions they take on the website and more, to help attribute sales in a better way.

email marketing analytics

5. Conversion features

To make emails more interactive, personalized and contextual to every recipient, one needs to continually experiment with discounts, product recommendations and other elements apart from the usual image/ video, text and call-to-action blocks. While these can be solved using external tools or integrations, an ideal email marketing app comes with conversion features built-in. 

Now Sendinblue offers the following features in addition to their email marketing solution: 

  • Ability to create dedicated landing pages for each email campaign 
  • Sign up forms to help boost email subscriptions 
  • Integration with Facebook ads to run targeted campaigns on contact list 
  • CRM integration to track campaign response and customer relationships 

But let’s also take a look at what the best Sendinblue alternatives have to offer: 

Sendinblue vs AiTrillion Email Marketing

Since AiTrillion’s email marketing tool is built exclusively for ecommerce businesses, the add-on features offered for conversions are also tailored to suit their business goals. Here’s what they include: 

  • Email address validation and verification 
  • Ability to add products, collections and recommendations dynamically 
  • Integration of email with loyalty programs, reviews, push campaigns and more for omnichannel experience 
  • 20+ personalization tags to send product recommendations 
  • Smart retargeting on cart abandoners 
  • Ability to send customized discounts based on consumer behavior 
  • Email throttling to improve deliverability 

Explore all the conversion features of AiTrillion email marketing here

Sendinblue vs Active Campaign 

Active Campaign’s conversion feature list is promising, making it a good alternative to Sendinblue. Here’s what they offer: 

  • Ability to set up email autoresponders 
  • Set up A/B tests for every campaign or automation 
  • Integration with other marketing and CMS solutions
  • Customizable subscription forms 
  • Geotargeting for hyper-localized campaigns 
  • Social sharing 
  • Free image hosting 

Sendinblue vs Shopify Email 

Shopify Email does not come with too many conversion driven features apart from the automations and templates in comparison to Sendinblue and its alternatives. It requires you to integrate with other tools for the same. But here’s a glimpse at the few things they do offer: 

  • Previous email duplication for consistent content 
  • Ability to send emails from your domain with little to no set up 

Sendinblue vs MailChimp 

MailChimp comes with a lot of conversion features that basically revolve around how well your emails are designed and your message copy. Here’s what they offer: 

  • Dynamic content modules to personalize emails for different segments 
  • Ability to add product recommendations 
  • Creative assistant to create in-email graphics in minutes 
  • Integration with creative tools like Playable, Outgrow and Adobe
  • Customer journey mapping 

Sendinblue vs Omnisend 

Omnisend too offers plenty of conversion features in their email builder to help create converting campaigns. Here are some features we like:

  • Unique discount code generator 
  • Ability to add scratch cards 
  • Ability to add product recommendations 
  • Generate click maps of email campaigns 
  • A/B testing 
  • Integration with other marketing channels 

Sendinblue vs Klaviyo 

Klaviyo, being the powerful email marketing tool it is, comes with a set of features that can help you scale campaigns with ease. Here’s what they offer: 

  • Built-in best practices for high deliverability 
  • Send one-off promotional campaigns 
  • Customizable sign up forms 
  • A/B test email campaigns 
  • Predictive modeling for customer lifetime value 

6. Email compliances 

In a data-sensitive world, businesses need to be mindful and follow all consumer privacy rules and regulations laid by the governments across the world. It can get tough to keep up with compliances if you serve a wider demographic. This is where choosing the right email marketing tool can help simplify the process, as they are the ones to look into the compliances beforehand. 

The good thing is that all the above Sendinblue alternatives for email marketing follow through all compliances, rules and regulations, and keep them up-to-date at all times. For context, here are the compliances they abide by: 

  • GDPR 
  • CAN-SPAM ACT 
  • HIPAA compliance 

In addition to the above, the email marketing tools also come with security features built-in to keep your business and customer data secure. 

Which email marketing app should you choose? 

Effective email marketing requires you to not just design beautiful templates for communication across a buyer’s journey, but also work on segmentation that learns from how subscribers and customers interact with the emails. 

So we recommend choosing an email marketing app that gives you the power of both automations and data for your business. It should also offer customer support and service to help you not just use the app, but also create a successful strategy based on the industry you are in and the products you sell. 

Not sure where to begin? 

Reach out to us for an email marketing consultation today

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