You can’t expect first-time visitors to buy something from your store, what you can expect is they will at least visit your product page. The best you can do is encourage them.

With the right strategy and eCommerce marketing tool, you can push your store visitors to subscribe to your newsletter and to enter in your email list. This will help you build personalized connections with your customers that will eventually lead to conversion. 

One of the best ways to do that is by designing a captivating form and making sure you set your popup timing right.

If you don’t know about popups, and how can you use them to capture more email addresses? Don’t worry, here we will discuss everything you need to know about popups, types of popups, and how to use the right popup timing.

What are Popups? Why is it Important to collect more email addresses?

Popups are small windows with pieces of content that appear on a website at particular times to get the visitor’s attention. Some visitors do get annoyed with popups, however, if they’re used properly, they could be the perfect way to grab your visitors’ attention. This can work as the first move that can start a lifelong relationship with your customers.

To grab customer attention, it’s most beneficial to use professionally designed templates. By using easy-to-use popup templates, you can boost email subscriptions and raise your revenue.

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What Are the Types of Popups and When Should They be popped?

There are various types of popups that you can use with perfect timing to increase conversions. It’s important to use the right popup content based on every visitor’s mindset.

For eCommerce stores, there are two helpful popup types i.e:

1) Exit-Intent Popups

Exit-intent popups are those popups that appear when visitors show an intention of leaving the website. For example, when they move the mouse to exit from the page. These are useful for retrieving leads that would otherwise be lost.

There are various proven ways through which you can use Exit-intent popups to reach out to someone on their way out, which means you need to give them a solid reason to stay.

Consider using Exit-intent popups to offer something that will entice the customer to make a purchase. With AiTrillion, you can combine your popups with a loyalty rewards program and segment your subscribers based on their behavior.

Exit-intent popup Shopify

2) Sign Up Popups

Sign-up popups are used to collect store visitors’ information. These are valuable for strengthening relationships with customers that would eventually lead to more conversions—and possibly turn them into repeat purchasers.

Make these popups more interesting to the customer so they can comfortable enter their information. Simply asking for their contact information isn’t a good idea, as most customers will want something in return.

This is where offering reward points come into play—provide an incentive, like a discount code, to get your potential buyers engaging with you.

You can increase the chances of popup opt-in form engagement is to reaching out to those who are more likely to engage by measuring their behavior.

For instance, set up the popups so that they appear after a specific level of engagement, such as after viewing several pages or after they’ve spent a certain amount of time on your online store.

Newsletter Signup popup Shopify

Why is the Right Timing Significant to Show Popups?

It’s very tricky to master with popups without irritating customers. As it appears in the mid of the customer journey, this makes them quite disruptive. However, some contend that it’s this trait that makes them compelling. 

If you want to use popup effectively to yield fruitful results then display them based on customer intent as it increases the chances of click. 

If you show popup forms too soon, you might lose any visitors. It’s likely that they won’t have seen enough of your store to know if they’re interested in forming a relationship with your brand. 

If you show popup forms too late then there might be a chance that your visitors missing you entirely. There’s a chance that you may have already lost the possibility to influence what they think about your brand.

Additionally, it’s worth getting how untimely pop-ups are. If you display popups too often, your Shopify store will appear too pushy, or worse, you can look desperate for subscriptions.

That’s the reason displaying the popups at appropriate times is crucial to winning the popup game.

How to Find the Best Time to Display Popups

Getting your popup timing right is purely depends on the message and purpose of your popup. For example, exit-intent popups are obviously for visitors that show a clear intention of leaving your site. However, these work best when displayed after visitors have already viewed several products or have added items to their cart. On the other hand, finding the most suitable time to display popup opt-in forms is a little trickier. Opt-in forms help to ensure a certain level of engagement before asking visitors to sign up. To do this right, show your email capture forms only after visitors fulfill certain criteria. This includes:

Pageviews: At what point are your customers most engaged with your store? Track your customers’ journeys and analyze their patterns to see how many times they viewed your product pages. This can help you learn when and where most customers are most likely to engage with a popup.

For example, let’s say most of your visitors view three different products after reaching your homepage. This implies that they are usually interested in enough products to remain on your site for more than one product—placing a popup on the second product page they visit might work as a good place to entice their interest with a discount.

After scrolling the page for a certain period: Does your online store have short product pages or do you have long pages with a lot of information? If you’re sure that your visitors will scroll down a page long enough, setting a popup at a particular spot will ensure that only those engaged up to that point will see it. It increases the chance that they’ll engage with the popup.

For example, if you have in-depth product descriptions and a structure that shows pictures, videos, and reviews. If visitors reach the bottom of this long product page, they’re more likely to think of purchasing the product than someone who recognizes the main image and bounces.

Once again, timing a popup here ensures that anyone seeing it will have already engaged with your Shopify store.

Show popup after a specific time after exploring the website: Does your store have enough product pages to attract visitor attention? If you find your customers viewing on specific pages longer than others, you can take benefit of this attention with a popup. It’s more likely that anyone dwelling on one page will engage with the content you show them.

For example, if your store has a dedicated page for sales or clearances of items. A visitor on this page may remain long enough to try and find the best deals or most demanding products.

Knowing what your visitors are looking for on this type of page helps craft popup content almost automatically. In this case, a popup stating to the customer that they can get news of new sales will likely result in engagement.

Quick Tips for Using and Displaying Popups

Although the timing is important, other factors can further accelerate the success of your popups. You should always keep experimenting with them to see what works most for your store. Let’s check some quick tips.

To make your popups even more productive, consider:

Ensure strait-laced targeting: Show popup messaging only when it is appropriate. For example, there is no sense in showing popup subscription forms to visitors who have already subscribed to your email newsletter.

Deliver a clear-cut message: You’re disturbing the browsing experience of your customer by showing a popup. So make sure your visitors understand the benefit right away. It is effective to keep the message short and your call-to-action obvious.

Include alluring offer: Sometimes, a small perk like a coupon code or free shipping voucher is all it takes to shift visitors to subscribers.

Create urgency: Tie in your loyalty rewards program with an expiration date. It influences visitors to sign up right away.


Perfect popup timing doesn’t just boost conversion rates, it also holds leads from dropping off. The most essential thing is to have a good understanding of your audience and their behavior at every stage of their journey with your brand.

With that level of customer data, you can better maximize your subscriber rate. You can achieve more efficiency with popup timers, increase subscriptions, and ultimately can drive revenue for your business.

Try AiTrillion and make the most out of your Shopify store popups.

Popup FAQs

Q. Can I display the Popup in any corner of the store?

Ans. Yes, with AiTrillion you can display popups wherever you want across your online store (top, middle, and bottom).

Q. Is AiTrillion offers pre-designed Popup templates?

Ans. Yes! We currently have over 50+ beautifully designed Popup templates that you can use without any coding.

Q. Can I place a form in a Popup?

Ans. Yes, with the AiTrillion form builder app you can easily place an form into a Popup.

Q. Can I display a popup after X seconds of browsing your store?

Ans. Yes! You can show a popup based on your visitor’s/ customer’s behavior and can adjust the time accordingly.

Q. Can I trigger the Popup from anywhere on my page?

Ans. Yes, we have various triggers, rules, and conditions from which you can define the popup display time.

Q. Can I open a Popup after a form is submitted?

Ans. Yes. You can set the rule thereafter popup will automatically come once the form is submitted.

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