Do you know loyal customers who buy repeatedly are more profitable than ones that buy once? 

Repeat customers have a higher lifetime value (LTV) that can help you project customers buying span with your brand and can predict a high return on investment. 

The only way to convert customers into loyal customers is to deliver a high-quality product with amazing customer service. However, because of intense competition, everyone is focusing on delivering the best in world customer service which makes it hard to survive in the fastest growing eCommerce world. 

So, the question is how can you increase customer lifetime loyalty?

In this blog, we will discuss all the techniques to implement a customer loyalty rewards program that works for your eCommerce brand. Here are the top 5 reasons why eCommerce store owners are considering a loyalty program.

It is no wonder that most sellers set up loyalty reward programs to deal with the company’s external threats and, as a result, see financial upshorts. 

Let’s take a deep dive into the reasons why you should consider a loyalty program to achieve success in your eCommerce space.

1. The need to drive lifetime value

A loyalty reward program is the best way to drive customer lifetime value. This is one of the triggerings reasons to add the loyalty program to your marketing strategy. 

If you are witnessing the frequent decline in your repeat customers and customer advocacy, this means your customer retention strategy is not up to the mark. 

Achieving a return on investment on customer acquisition becomes a distant dream. But it also means the relationship you have with your customers is not that engaging that it could be, influenced by price or there is no impassioned association to make them loyal to you. 

With AiTrillion’s loyalty rewards program, you can easily build a strong bond with your customers as it helps you send loyalty rewards with personalized offers. Create a unique loyalty reward program that reflects your brand and allows your customers to interact with it in efficient ways such as: 

  • Rewards your customers for the activity that perform on your eCommerce store. 
  • Encourage reviews in return for loyalty points to value customers opinion of your products
  • Give points on following and liking you on social media channels. 
  • Reward customers on their birthday or sharing their birth date with you.

These are few ways where you can use a loyalty program to engage with your customers in a more meaningful way. This makes customers feel you care about them as an individual.

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2. Promote new products 

Loyal, satisfied customers are the ones who can skyrocket your yearly revenue without burning your hard earn money. In the age of digital era, online product reviews are essential to attracting new customers. 

“In fact, according to the McKinsey study showed that referrals generate two times the sales of paid advertising”. 

Your loyalty program can also be a unique selling point, especially when you are promoting your new release. This way you can beat out free competition more or less purely based on loyalty programs tied to lifestyle or personally triggering messaging. 

Marketing a new product is the best way to compete with your competition. It allows you to rethink how to engage and retain customers at each step of their journey. In most of the treads, a loyalty program can be part of each step so you start building and earning a customer’s loyalty from day one when they shop from your store.

Here’s how you can market your products with loyalty in mind: 

  • Start the relationship with your customers with loyalty activities rather than product discounts 
  • Integrate loyalty program with email marketing target customers in real-time based on their activities on your eCommerce store. 
  • Make it easy for customers to redeem points.
  • Send loyalty points post-purchase to interact with customers to drive loyalty program sign-ups.
  • Incentivize customers based on their purchase value.

3. Customer feedback 

No eCommerce store owners can ignore customer feedback. 

This is what attract customers and nudges them to take buying decision quickly. 

When your customers are asking if you have a loyalty program, it really means that they want to build a deeper relationship with your brand. In that case, if you don’t have a loyalty reward program, your customers might move to your competitors. 

Just buying, again and again, isn’t enough for them, particularly if they have a higher average spend and are not interested in just products that are on sale. 

They want more frequent engagement and interactions with you.

A loyalty program allows you to seamlessly engage with your customers and easily make them feel special. 

You can:

  • Gamify your customer experience with the Tiers system.
  • Integrate with reviews and automate emails using loyalty data, customer loyalty status, special occasions, and activities performed.
  • Customers want their voices heard so ask for reviews by award them points for leaving one.

4. Encourage customer referrals 

A loyalty program allows you to do this, at an exponential rate. How?
If your loyalty program rewards customers for referring their friends, they will be more than happy to share about you and your products.

The most common strategy is to reward both the referrer and his referral benefit from the process. In this, both will likely share more about your product in the indulgence of rewards.

The power of the referrals program can beat even the best optimized Adwords ads because customers only refer friends who could be really engaged with your services and products.

“According to McKinsey referral programs generate more than twice the sales of paid advertising. Referred customers have a 37% higher retention rate overall, according to a research study by Deloitte”.

5. Improve customer retention rate 

Commerce wants to build a loyalty program that rewards customers who continue to make purchases. AiTrillion’s loyalty program is very modest to implement but can dramatically increase customer lifetime value. This powerful loyalty program will also improve retention by reducing the value of purchases made through opponents.

It is necessary to take every step possible to convert lost customers. Customers who have not purchased anything from your store in a few months can become the target segment for your marketing campaign to bring people back.

Customers who abandon an online shopping cart should receive reminder emails that the items are still available. This will undeviatingly increase retention.

AiTrillion fuses predictive customer modeling and exceptional multi-channel campaign automation to help eCommerce businesses maximize customer loyalty and retention.

A loyalty rewards program is the key to long term success

Loyalty is the key to long-term success. Sooner or later, eCommerce store owners comprehend the necessity and the importance of a loyalty platform. To find long-term success, choosing the outward loyalty program platform is crucial to improve your CLTV and customer relationships.

Speak to a Loyalty Expert today and see how a loyalty rewards program can drive long-term marketing success.

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