It would be very disheartening to see all the hard work that you put into crafting your emails go to spam. However, the fact is that even the most experienced email marketers experience this issue. Based on the Optinmonster email has an inbox placement rate of about 83% globally. That means roughly 1 in 6 emails get sent to spam for your subscribers’ inbox altogether.

That’s where AiTrillion comes in! Its robust Shopify email marketing platform helps your email campaigns from going to the spam folder. Here we’ve written the following guide to help you keep your emails out of the junk folder. So without further ado, here are some tips you must do to prevent emails from spiraling up in spam.

1. Segment your email list

Knowing who you are sending your email campaigns to is essential. You can not send one message to all your customers. For example, sending emails with important information like shipping confirmations or security alerts is important for your customers but it is of no use to your visitors or to an unengaged audience.

Purchasing an email list from a third party will not help you win your email marketing campaign. It is suggested to create your own email list. Shopify email popup feature of AiTrillion can help you build your own email list.

With an eCommerce newsletter pop-up timing, you can fastly and easily grow your list and audience effectively. For more on how to grow your email list organically and spammy email, check out our article! 

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2. Provide a double opt-in for your email list

For building a click-driven email list, it is crucial to verify recipient registration. Using a double opt-in confirms that subscribers are giving you permission to receive your email marketing campaign. You can take this permission by sending them a confirmation or welcome email that requires action, usually, they have to click on the link to agree to terms. Once they’ve completed this step, they are on your mailing list.

Employing double opt-in ensures a recipient’s genuine interest in your marketing emails, keeping your engagement and click rates high.

3. Authenticate your emails

Email authentication is crucial to verify that you are an authentic company and sending legitimate emails. Inbox providers trust authenticated mail more than unauthenticated mail and are more likely to deliver those messages straight into the customer inbox.

Use these four methods to authenticate your email and prevent your email from spam folder: 

  • Sender Policy Framework (SPF) verifies your identity by comparing the sender’s IP with a list of IPs authorized to send from that domain. 
  • Domain Keys Identified Mail (DKIM) confirms that email is not interfered with during the sending process.
  • Domain-Based Message Authentication Reporting and Conformance (DMARC) leverages the power of DKIM and SPF by directing both in order to send and deliver mail. 
  • Brand Indicator for Message Identification (BIMI) adds your business’ logo to your emails, making them more recognizable to recipients. 

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4. Sort your email list regularly

Some customers may don’t want to receive your emails or any other marketing campaigns, and that’s okay! Remove those customers’ email addresses from your list and focus on the ones who really want to hear from you. Regular list modifications help create an impact on your sender’s reputation. Pulling unengaged users, bounced emails, and other spam lures are some of the most efficacious ways to clean your list.

5. Avoid unsubscribe list

To protect your email sending reputation, avoid sending an email to a denied list. You can save your brand from the deny list by implementing the following sending practices:

AiTrillion Email Validation API works in real-time to support senders and detect fallacies in email addresses with machine learning. 

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6. Provide an email preference center

Preference centers allow new and existing subscribers the freedom to revise how often they receive your Shopify emails. By providing a preference option, you reduce the risk of having subscribers mark your emails as spam. 

7. Track your email performance 

Tracking email campaign performance is a tried-and-true way to know how your email program is working.  Measure:

  • Spam complaints
  • Open rates
  • Click-through rates
  • Delivery rates

When you start tracking these metrics, you get to know where things are falling apart. This will also help in strategizing new campaigns with much more effective action-driven triggers.

Tracking email campaign performance

8. Send personalized content to your email list

A successful email marketing program focused on sending relevant, engaging content to your customers. Sending personalized content based on customer digital journey or interaction with your brand will help get more open, and click rates. 

Always try new ways to surprise your subscribers by sending engaging and relevant email marketing templates within the CTA  button so that they can directly take action from the email only.

Ready to send your email marketing campaign to get higher click rates? 

Every time Email marketing comes with a unique challenge as human intents are ever-changing. It’s very tricky to understand your audience and their email preferences.

AiTrillion can help you meet your audience where they are and understand their preferences with real-time analytics. It is proved that AiTrillion has helped many sellers to increase engagement, sales, and order numbers with the help of 11+ integrated marketing apps. The higher your email engagement, the more likely you are to avoid email spam filters and land in the customer inbox.

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