Best Email Marketing Apps for Shopify: Top 11 Picks for 2026

In the fast-paced world of eCommerce, email marketing is your digital megaphone, and in 2026, it’s louder and smarter than ever. Imagine reaching into your customer’s inbox with the perfect message at just the right moment; that’s the magic of today’s Shopify email marketing apps.

With AI-powered workflow automation, segmentation, and omnichannel reach, Shopify store owners now have superhero-level tools to build lasting relationships, boost conversions, and easily win back abandoned carts.

So if you are launching your first campaign or fine-tuning a high-performing funnel, this guide spotlights the best email marketing apps for Shopify in 2026, featuring both free and premium picks designed to help your e-commerce brand connect, convert, and grow.

1. AiTrillion Email Marketing

AiTrillion is a powerful Shopify email marketing program designed to help Shopify store owners maximize their return on investment, with claims of up to 96x ROI through smart automation and personalization.

It features a user-friendly drag-and-drop email builder and a wide variety of email templates, making it easy to create professional emails that match your Shopify eCommerce store. With built-in AI, you can send targeted messages based on how your customers browse and shop.

AiTrillion also helps you stay on top of performance with detailed reports and analytics, so you can fine-tune your campaigns for better results.

Smooth integrations with other platforms make it a flexible solution for growing your email list and improving engagement. It’s especially effective for Shopify abandoned cart emails and boosting customer retention.

This is the best alternative for Shopify email & SMS marketing for your Shopify store.

Key Features:

• Visual email builder with 100+ professionally designed email templates.
• Personalized emails based on customer actions and preferences.
• Behavior-based segmentation for better targeting.
• Campaign analytics and insights for continuous improvement.
• Integrates easily with your favorite Shopify tools.

Rating: ⭐ 4.8 | Reviews: 259

Pricing:

Install AiTrillion Email Marketing from the Shopify App Store.

Also Read: 10 Proven Strategies to Grow Your Email/SMS List on Shopify

2. Privy ‑ Pop Ups, Email, & SMS

Privy is a powerful email marketing software for Shopify that helps you build your list and convert visitors with ease. It combines popups, email, and SMS into one of the most effective paid Shopify email tools available. This best Shopify app is ideal for creating high-impact Shopify email campaigns without needing a developer.

With drag-and-drop editing, customizable templates, and Shopify integration, Privy makes it easy to launch beautiful, targeted campaigns in minutes.

Key Features:

• Easy-to-use email editor with custom templates
• Engaging pop-up format, including countdowns and spin-to-win
• Built-in automation for 6 types of email and SMS campaigns
• Real-time tracking of campaign performance
• Direct product and coupon sync with Shopify

Rating: ⭐ 4.5 | Reviews: 4,916

Pricing:

Install Privy – Pop Ups, Email, & SMS from the Shopify App Store

3. Omnisend Email Marketing & SMS

Omnisend is an all-in-one Shopify newsletter app designed to help Shopify merchants send emails, newsletters, and SMS with ease. It’s perfect for email list building on Shopify using popups, forms, and one-click store integration.

With powerful automation, drag-and-drop editing, and ready-made email templates, Omnisend helps you run effective Shopify abandoned cart emails and personalized campaigns that convert.

Key Features: 

• Easy email and SMS builder with drag-and-drop customization
• Popups, forms, and mobile-only options for fast list growth
• Pre-built workflows for cart recovery, product reviews, and more
• Direct product syncing and Google review display
• Live dashboard to track real-time campaign performance

Rating: ⭐ 4.7 | Reviews: 2,835

Pricing:

Install Omnisend Email Marketing & SMS from the Shopify App Store

4. Klaviyo: Email Marketing & SMS

Klaviyo is one of the top email marketing apps for Shopify, known for its smart use of customer data and AI-powered automation.

It helps you send personalized emails and SMS at exactly the right time, making it a go-to choice for advanced Shopify email campaign management tools. With deep Shopify integration and real-time insights, it’s built to scale with your e-commerce business.

Key Features:

• AI-generated emails and subject lines using 160+ customizable templates
• Drag-and-drop builder with 70+ forms for popups and lead capture
• Product recommendations based on customer behavior and purchase history
• Real-time messaging for shipping, subscriptions, and loyalty updates
• Performance benchmarking for emails, SMS, and forms

Rating: ⭐ 4.7 | Reviews: 2,374

Pricing:

Install Klaviyo: Email Marketing & SMS from the Shopify App Store.

5. Saufter AI – Best for Behavior-Driven Email Marketing Automation

Saufter is an AI-driven platform to enhance email marketing campaigns, ensuring that they are aligned with the live user habits. Saufter (regardless of your nature of business – an eCommerce store or a SaaS business) keeps an eye on user activities, opponent marketing strategies, as well as engagement parameters to provide personalized and relevant email recommendations that are likely to produce the best outcomes. It helps automate the entire customer journey, from trial conversion to post-purchase follow-ups, within a single, intelligent platform.

Key Features:

• AI-generated campaign topics and segment suggestions
• Real-time website behavior tracking and user journey analysis
• Automated email workflows for SaaS and eCommerce
• Trigger-based emails for cart abandonment, feature usage, and order updates
• Personalized product recommendations and feature-based interventions
• Smart cohort creation based on industry, geography, and engagement
• 3-day free trial with no credit card required

Rating: ⭐ 4.8/5

Pricing: Starts at $8/month

Website: Saufter AI 

6. Shopify Email

Shopify Email is a built-in email marketing software for Shopify that makes it easy to create, send, and track professional emails, all without leaving your Shopify dashboard.

As one of the top free Shopify email apps, it’s perfect for Shopify merchants who want simple and effective Shopify email automation without any extra tools.

Key Features:

• AI-powered content generation and optimized send times via Shopify Magic
• Smooth integration with Shopify Forms, segments, and automations
• Create or code custom email templates directly in Shopify
• Build and send branded emails in minutes
• Track performance with built-in analytics and insights

Rating: ⭐ 4.7 | Reviews: 1,764

Pricing:

Install Shopify Email from the Shopify App Store.

7. Avada Email Marketing

Avada is a smart, time-saving tool for creating automated email campaigns on Shopify. With ready-to-use workflows and over 100 pre-designed templates, it simplifies Shopify email campaign management for Shopify merchants of all sizes. It’s also one of the best Shopify apps for abandoned cart emails, helping you follow up and recover lost sales effectively.

Key Features:

• 100+ ready-to-use email templates and automated workflows
• Collect emails using newsletter popups, spin-to-win, and inline forms
• Segment customers by cart status: shopping, abandoned, converted
• Pre-built follow-ups like welcome series, review requests, and win-back emails
• Mobile-responsive design with real-time performance tracking

Rating: ⭐ 4.8 | Reviews: 985

Pricing:

Install Avada Email Marketing from the Shopify App Store.

8. CM Commerce: Email Marketing

CM Commerce offers a streamlined email marketing solution with pre-built flows and personalized tools to drive conversions. As one of the best Shopify email marketing apps, it’s built for Shopify store owners who want quick, effective, and flexible campaign creation. It also supports powerful Shopify abandoned cart emails to help recover lost sales with ease.

Key Features:

• Pre-built email flows you can activate with just a few clicks
• Custom properties for personalized emails that feel one-to-one
• One-time email theme setup that you can reuse across campaigns
• Collect and display customer reviews in your emails and Shopify store
• Ready-to-use popups to build your subscriber list fast

Rating: ⭐ 4.7 | Reviews: 407

Pricing:

Install CM Commerce: Email Marketing from the Shopify App Store.

9. SmartrMail Email Marketing SMS

SmartrMail is a powerful choice among free and paid Shopify email apps, designed to help you convert visitors into first-time buyers and repeat customers. It offers a full suite of Shopify newsletter and email automation apps, with AI-powered content, smart product recommendations, and ecommerce-ready workflows to simplify your marketing efforts.

Key Features:

• Ready-to-use workflows for abandoned carts, welcome series, win-backs & more
• AI-generated product recommendations based on shopping behavior
• Drag-and-drop builder with 50+ popup templates and branded design tools
• Conditional splits, segmentation, and A/B testing for smarter targeting
• One-click migration from Mailchimp, Klaviyo, Omnisend, and others

Rating: ⭐ 4.8 | Reviews: 334

Pricing:

Install SmartrMail Email Marketing SMS from the Shopify App Store.

10. ActiveCampaign Email Marketing

ActiveCampaign is a robust paid Shopify email tool that helps you automate every step of your customer journey. With over 900 pre-built automations and 250+ email templates, it’s built for Shopify merchants who want to run high-impact Shopify email campaigns while focusing on email list building and customer retention.

Key Features:

• 900+ pre-built automations, including welcome, abandoned cart, and loyalty workflows
• AI-powered automation builder and email generator
• 250 customizable templates based on your Shopify store
• Advanced segmentation tools to build high-converting email lists
• Schedule broadcasts and announcements for events, launches, and promotions

Rating: ⭐ 4.3 | Reviews: 274

Pricing:

Install ActiveCampaign Email Marketing from the Shopify App Store.

11. Drip: Email Marketing & Popups

Drip is an all-in-one marketing platform designed to power your Shopify newsletter and email automation apps. With smart workflows, segmentation, and popups, Drip helps you build meaningful connections, recover lost sales, and increase conversions. It’s a great choice among paid Shopify email tools for e-commerce brands that want deep personalization and e-commerce-focused features.

Key Features:

• Ready-to-use Shopify workflows: welcome series, cart/browse abandonment, and more
• Dynamic segments based on real-time Shopify customer data
• Targeted popups for list building, upsells, and reducing cart abandonment
• Built-in discount code and product sync from your Shopify store
• Visual workflow builder for easy campaign automation

Rating: ⭐ 4.6 | Reviews: 60

Pricing:

Install Drip: Email Marketing & Popups from the Shopify App Store.

Top Shopify Email Marketing Apps for 2026:

Also Read: Best Affiliate Marketing Apps for Shopify (2026) | Top 6 Picks & Features

How to Automate Email Marketing for Shopify?

Choosing the best email marketing tool for Shopify means finding features that save time and boost performance through smart automation. Here’s what matters:

1. Drag-and-Drop Email Builders 

These intuitive editors let you design emails without any coding. Just pick an email template, drag in your content, and launch your campaign in minutes, perfect for busy Shopify store owners.

2. Pre-Built Automation 

Automate your most important touchpoints like welcome emails, abandoned cart recovery, and product follow-ups. These ready-made workflows save time and boost conversion rates effortlessly.

3. AI-Powered Segmentation

Use artificial intelligence to group customers based on their behavior, purchase history, or preferences. This ensures every email feels personal and arrives at the right moment.

4. In-Depth Analytics 

Get real-time insights on how your emails perform—track opens, clicks, and sales. These metrics help you fine-tune your strategy for better results and higher ROI.

5. Multi-Channel Marketing

Modern email tools also let you send messages via SMS, WhatsApp, and more. Reaching your audience across multiple platforms increases your chances of making a sale.

6. Customer Support

Things don’t always go as planned, so reliable 24/7 support is key. Choose a Shopify email campaign management tool that’s there for you anytime you hit a roadblock or need quick advice.

Also Read: Email Marketing Best Practices for Shopify: Drive Traffic and Sales

Final Thoughts: Choosing the Best Email Marketing Software for Shopify

Your email marketing tool should do more than just send messages, it should work like a smart assistant that helps grow your Shopify store while you focus on what matters most. That’s where AiTrillion truly shines.

It’s not just software; it’s a complete marketing system built for Shopify, combining email, SMS, automation, and customer insights in one powerful platform. Whether you want to welcome new subscribers, recover abandoned carts, or send personalized offers, AiTrillion makes it easy and effective.

And the best part? You don’t have to figure it all out alone. Book a free demo and let their experts help you set up everything you need to grow.

Smart email marketing starts with smart budgeting. Discover the complete pricing details now.

Frequently Asked Questions (FAQ)

Question: What is the Shopify Email Marketing Program?

Answer: The Shopify Email Marketing Program lets you create and automate email campaigns directly from your Shopify store. It’s simple, powerful, and fully integrated. Check out our Ultimate guide to Shopify Email Marketing to learn how it works.

Question: How do I use email marketing on Shopify?

Answer: To use email marketing on Shopify, you can start by installing a Shopify email marketing app like AiTrillion. These best Shopify apps that help you create, automate, and send professional emails. They also sync with your Shopify store, so managing customer communication is easy.

Question: Do I need an email marketing tool?

Answer: Yes, an email marketing tool is essential for automating campaigns and reaching your audience effectively. It helps you send the right messages at the right time with minimal effort. This means more sales, better customer engagement, and less manual work for you.

Question: What are the benefits of email marketing?

Answer: Email marketing helps you increase sales, build stronger relationships, and recover lost revenue. With automation, you save time while still reaching every customer personally. Plus, it’s affordable and offers detailed performance insights to improve your strategy.