How Much Does Shopify Email Marketing Cost? A Complete Pricing Guide

When it comes to Shopify Email Marketing cost in 2025, AiTrillion keeps things simple. You can start for free with 250 emails, and upgrade to just $29 for 1,500 emails as your store grows.

No confusing add-ons, no hidden charges, just straightforward pricing that scales with you.

Email is still one of the biggest revenue drivers for Shopify stores. It’s more than promotions; it’s about keeping customers engaged, driving repeat purchases, and boosting lifetime value.

But every Shopify merchant asks the same question: how much does Shopify Email cost?

That’s exactly what this Shopify Email pricing guide will answer. From free limits to pay-as-you-go pricing, hidden costs, and smarter alternatives like AiTrillion that combine email with loyalty, affiliates, and memberships, this blog will give you a clear breakdown of Shopify Email marketing fees explained, so you can plan your budget wisely in 2025.

Learn more about what a Shopify Email Marketing Program is and how it works for Shopify stores.

Factors That Influence Shopify Email Marketing Cost

The Shopify monthly email marketing cost isn’t a flat rate; it changes depending on the way you use email for your Shopify store.

Here are the main factors that influence pricing:

1. Number of Subscribers

Most email platforms charge based on how many subscribers you have on your list. A Shopify store with 1,000 contacts will pay far less than one with 50,000.

As your subscriber list grows, so does your monthly bill. That’s why cleaning inactive subscribers regularly helps control costs.

2. Monthly Email Volume

Some tools use a Shopify Email cost per email model (e.g., $1 for every 1,000 emails sent), while others give you a fixed number of emails per month based on your plan.

If you send frequent campaigns, overages can quickly increase your Shopify Email marketing fees.

3. Automation & Features

Advanced features like segmentation, automated drip campaigns, and personalized product recommendations are powerful, but they usually push you into higher pricing tiers.

This is why many Shopify merchants turn to AiTrillion, which includes these automations without stacking up multiple extra costs.

4. Integration Needs

If your email tool doesn’t connect with your loyalty program, affiliate marketing, or membership setup, you will likely end up paying for multiple apps.

That’s where AiTrillion stands out; it bundles all these features into one, helping you save compared to juggling separate Shopify apps.

By keeping these factors in mind and using a Shopify Email cost calculator, you can estimate your expenses more accurately and avoid surprises at the end of the month.

Want to know how to design effective Shopify Email Campaigns with the right content and timing? Read our best practices for Shopify Email Campaigns guide.

Overview of Shopify Email Marketing Options

Shopify store owners usually pick one of three options for email marketing:

1. Shopify Email (Built-In)

Great for beginners, simple setup, and included in your Shopify dashboard. You get a Shopify Email free plan limit of 10,000 emails per month, but once you cross that, the Shopify Email pay-as-you-go pricing ($1 per 1,000 emails) can get expensive as you scale.

2. Third-Party Apps (Klaviyo, Omnisend, Mailchimp)

These offer powerful automation and segmentation but charge based on both subscribers and email volume. As your list grows, your Shopify monthly email marketing cost can rise sharply.

3. AiTrillion Email Marketing (All-in-One)

Unlike others, AiTrillion combines email with loyalty, affiliates, and memberships in one app. This makes it affordable for email marketing, Shopify merchants can rely on long-term, without paying for multiple tools.

If you are comparing Shopify Email vs third-party cost, AiTrillion often stands out as the more cost-effective solution because it replaces multiple Shopify apps with one platform.

AiTrillion Email Marketing Pricing

Unlike most third-party tools that charge heavily based on subscriber count, AiTrillion is designed specifically for Shopify merchants who want a complete growth engine, not just an email app.

What makes AiTrillion different is that it adapts as your business grows, giving you predictable costs and more features for the same price.

Here’s the latest Shopify Email pricing tiers for AiTrillion in 2025:

With this structure, AiTrillion eliminates the confusion of Shopify Email additional email pricing and hidden charges. Instead of worrying about overages every time you cross the Shopify Email free plan limit, you get fixed pricing that covers advanced features like loyalty rewards, memberships, and affiliate programs, all included.

This makes AiTrillion one of the most affordable email marketing Shopify solutions compared to juggling Shopify’s built-in tool and multiple third-party apps.

AiTrillion vs. Other Shopify Email Marketing Tools Cost Comparison

To really understand what you are paying for, it’s important to compare AiTrillion against popular alternatives like Klaviyo, Omnisend, and Shopify Email.

While each platform has its strengths, the differences in pricing and value quickly become clear.

Unlike Shopify Email’s pay-as-you-go pricing or Klaviyo’s steep monthly charges, AiTrillion keeps things simple with fixed Shopify Email pricing tiers. You know exactly what you are paying every month, and you are not just getting email, but also loyalty programs, affiliate marketing, and memberships under one roof.

When comparing Shopify Email vs third-party cost, AiTrillion consistently proves to be the most scalable and budget-friendly choice because it saves Shopify merchants from buying multiple Shopify apps.

If you are looking for more options beyond these, check out our detailed guide on the best email marketing apps for Shopify in 2025 to compare features and pricing before making a decision.

Hidden Costs Shopify Merchants Should Know

At first glance, Shopify Email may seem inexpensive, especially with the Shopify Email free plan limit of 10,000 emails. But as your Shopify store grows, there are several hidden costs that can catch merchants off guard.

Here’s what to watch out for:

1. Design Templates & Customization

While Shopify Email includes a few basic templates, many Shopify merchants want branded, professional designs. Outsourcing template design or buying premium templates can add unexpected expenses to your Shopify Email marketing fees.

2. SMS & Push Notifications

Email alone is rarely enough to run a full customer engagement strategy. If you add SMS or push notifications, you’ll need either extra apps or paid add-ons. These charges stack on top of your Shopify monthly email marketing cost, raising your total marketing budget.

3. Overage Charges

Once you pass the Shopify Email free plan limit, you move into the Shopify Email pay-as-you-go pricing model, which is $1 per additional 1,000 emails.

For a fast-growing Shopify store, these overage costs can add up quickly, sometimes costing more than third-party apps.

4. App Stacking

Many Shopify merchants realize they need loyalty programs, affiliates, or memberships in addition to email. Buying multiple Shopify apps for each feature increases your total Shopify marketing email budget, even if the base email tool looks affordable at first.

This is where AiTrillion makes a difference. Instead of paying piecemeal for different services, AiTrillion bundles email marketing, loyalty rewards, affiliate programs, and memberships into one plan. That means no surprise fees, no stacking apps, and a predictable monthly bill that saves money in the long run.

Ways AiTrillion Helps Reduce Email Marketing Costs

AiTrillion is more than just an email tool; it’s an all-in-one ecosystem designed for Shopify merchants who want to save time and money while scaling faster.

Instead of paying for multiple apps, AiTrillion gives you everything in one package, which directly lowers your Shopify monthly email marketing cost.

Here’s how:

1. All-in-One Platform

Most Shopify merchants end up stacking apps for email, loyalty rewards, affiliate marketing, and membership programs. Each app comes with its own monthly fee, and together they increase your Shopify marketing email budget.

AiTrillion solves this by combining all these features into a single platform, so you pay once and get everything included.

2. Powerful Automation

Running manual campaigns is time-consuming and often pushes Shopify merchants into higher-tier plans on other platforms. AiTrillion provides automation for welcome emails, abandoned carts, product recommendations, and loyalty triggers.

This not only boosts conversions but also reduces overall Shopify Email marketing fees, since you’re sending smarter campaigns instead of more campaigns.

3. Smart List Management

Paying for inactive or disengaged subscribers is one of the biggest hidden costs in email marketing. AiTrillion helps you segment and clean your list so you’re not wasting money on contacts who never open your emails.

By keeping your list lean and engaged, your Shopify Email cost per email stays lower.

4. Scalable Pricing

With clear Shopify Email pricing tiers, AiTrillion ensures you know exactly what you’ll pay as you grow. No surprise overage charges, no sudden jumps in pricing as your subscriber list increases.

This makes it a predictable, budget-friendly solution.

In short, AiTrillion isn’t just another email platform; it’s designed to keep affordable email marketing Shopify-friendly while giving you advanced tools that normally require multiple apps.

That’s why many growing Shopify stores switch to AiTrillion once they realize how much they’re overspending elsewhere.

Conclusion

So, how much does Shopify Email cost in 2025? For beginners, Shopify’s built-in tool works fine. But as your Shopify store grows, overage charges and limited features can quickly raise your Shopify Email marketing fees.

AiTrillion makes it easier. With clear Shopify Email pricing tiers, plus built-in loyalty, affiliate, and membership features, it gives you a complete Shopify Email Marketing Program at a lower cost compared to third-party tools.

If you want to scale without overspending, AiTrillion is the smart choice for your Shopify marketing email pricing 2025 strategy.

Book a free demo with our experts, and we’ll help you set up your email marketing, guide you on the best plan, and show you exactly how much you can save.

Frequently Asked Questions (FAQ)

Question: How much does it cost to run email marketing?

Answer: It depends on your tool and email volume. Shopify Email has free limits, while AiTrillion starts at $29/month for a complete program.

Question: Is AiTrillion cheaper than Klaviyo or Omnisend?

Answer: Yes, AiTrillion offers more features at lower prices, while Klaviyo and Omnisend get costly as your subscribers and email volume grow.

Question: Which option is best for affordable email marketing for Shopify stores?

Answer: AiTrillion is the most affordable choice since it combines email, loyalty, and affiliates in one app, avoiding multiple subscriptions.