What are product tags?

Product tags are keywords put on products to track and organize them throughout a warehouse, online store, or shipment. It may include the name of the product, product information, and sometimes the SKU number.

Product tagging is very essential for running an eCommerce business smoothly. If you ignore these small-small things while designing your product catalog you can face a big failure.

Why is product tagging important?

In eCommerce, product tagging is a must for making product tracking smooth and for a flawless customer experience. Descriptive tags or product tags make it for your products and website to rank in search engines and for shoppers to find what they’re looking for through on-site search, menu navigation, and filters. 

Product tagging also allows Shopify store owners to send more precise personalized product recommendations to customers to boost the customer experience. If done right, product tagging ensures accurate reports of sales, costs, and product demand and supply for optimized inventory management.

5 things to include on a product tag

When you include product tags make sure to include the following things on a product tag.

1. Product name

The product name should be the actual name of the product. It helps you simply find the product by its name. For example, Red Dress could simply be tagged as a ‘Red Dress.’ 

Product name tag

2. Product information

Product information is the product description which includes the size of the product, material, dimensions, company’s values, and more. These are usually short and sweet so that customers can easily get the idea of the product.

Descriptive product tag

3. Barcode

Barcodes are vital for tracking products throughout the retail supply chain. By adding a barcode to a product tag, you can check how much inventory you have on hand and where it is located in the warehouse.

Barcode product tag

4. Product Price 

You can also add the price of the product to the product tag. Having a price on the product tag lets your consumers know about the product cost. If you’re a B2B company, you can add pricing on the tag for in-store use. 

Product tag with price

5. Stock keeping unit (SKU)

Adding a stock-keeping unit (SKU) to a product tag can help you in tacking your products to the warehouse, and manufacturing. It also helps customer service teams to investigate product-related issues. If your Shopify online store has a high SKU count, you can add the SKU to your product tags. 

What are the benefits of product tags?

Adding a product tag to your products keep products organized and make inventory tracking easier. It is also a great marketing tool for your eCommerce business. Here are some important benefits of using product tags that you can’t pass on

1. Deliver more accurate search results 

Showing customers exactly what they are looking for is tough when you don’t know the terminology they can use. Product tagging ensures that customers can easily find what they’re looking for even with the thematic queries. By serving customers with the most relevant products, you not only improve customer experience but also increase the chance of purchase.

2. Better personalized experiences

eCommerce personalization basically relies on customer search, previous buying history, and frequently bought products. With the additional product tagging, retailers have the potential to create even more accurate recommendations because they will have a deep understanding of the details that draw customers to particular items.

3. Improved efficiency and optimized catalog 

Automating the tagging process reduces human error and saves your time from manual work. AI-powered product tags let you track which product is selling fast, what kind of style and trend is gaining steam, and which product you should drop off. With this predictive nature, you can make better-informed decisions to increase your sales by giving customers relevant product recommendations. 

4. Systematize products and exactly describe what the product is

Product tags help Shopify store owners to differentiate products and keep them organized. For retailers who sell a variety of products, it becomes tougher to track products over time — especially with a larger SKU count. With product tags, you can ensure all your products are stored correctly and you don’t need to manually track how much of a product you have in stock and where it’s located. 


Setting up product tags for your Shopify eCommerce business is an effective way to increase the average product value. eCommerce platforms, such as Shopify, WooCommerce, and BigCommerce, allow you to tag products when you add them to your online store. For better product tagging, you can use a spreadsheet to manage which tags need to be used, and which ones are obsolete. 

If you’re selling solely online, use product tags as a marketing tool to enhance the “unboxing” experience.

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