125+ best Christmas email subject lines for Shopify store in 2025

Every December, managing Shopify stores across fashion, beauty, pets, and baby apparel reminds me of one thing:

Your Christmas email subject line determines whether your campaign gets opened or ignored.

Across the hundreds of Shopify brands I have worked with, whether I’m refining New Year sale email examples, improving post-Christmas discount emails, or testing January sales subject line ideas, one principle always holds true:

Personalized, emotional, and clear subject lines outperform everything else.

And Statista’s data makes this even more obvious.

Statista report shows that nearly 48% of marketers personalize more than half their email subject lines, while 9.5% don’t personalize any, resulting in significantly lower engagement.

From my own client results, when brands combine personalization with Shopify Christmas A/B testing, they typically see:

• 20%–35% higher open rates
• 2× more clicks
• 40%+ more conversions during the final Christmas rush

So in this guide, I’m sharing 125+ Christmas email subject lines that worked exceptionally well for my clients and are ready to boost your Shopify store’s performance in 2025.

How to write high-converting christmas email subject lines

After running hundreds of holiday campaigns for Shopify brands, including New Year sale email examples and post Christmas discount emails, I’ve learned that high-converting Christmas subject lines almost always follow four simple rules:

1. Emotional triggers

Words like joy, warmth, family, surprise, and holiday magic make your message feel personal and festive, which naturally boosts open rates.

2. Urgency & scarcity

Holiday shoppers move fast, and urgency works incredibly well.

Examples I use often:

• “Ends Tonight”
• “Final Hours to Save”
• “Last Day for Christmas Delivery”

These lines pair perfectly with January sales subject line ideas.

3. Personalization

Adding a name, VIP tag, or loyalty status instantly makes the email feel relevant. In my experience, personalized subject lines consistently outperform generic ones.

4. Smart emoji usage

One or two emojis (🎄✨) help your subject line stand out, just don’t overdo it.

If your subject lines aren’t performing as expected, here’s a complete guide to improve Shopify email open rates that will help you optimize timing, segmentation, and personalization.

125+ Best Christmas email subject lines (Category-Wise)

These subject lines come from real Shopify campaigns I’ve managed using tools like Shopify Klaviyo Christmas templates and Omnisend holiday email sequences to boost opens and conversions.

Best Christmas sale subject lines for your Shopify stores

Perfect for big holiday promos and New Year sale email examples when paired with Shopify Christmas A/B testing

1. Christmas Magic Starts Now—Our Biggest Sale 🎄
2. Your Holiday Deals Are Here! ✨
3. Merry Christmas! Your Gifts Just Got Cheaper 🎁
4. Christmas Sale Live: Up to 60% Off Today Only
5. Unwrap HUGE Savings This Christmas 🎄
6. Your Holiday Discount Is Waiting Inside
7. Santa Brought You a Special Offer 🎅
8. Our Christmas Sale Ends Soon—Don’t Miss Out
9. Make This Christmas Extra Special (Sale Inside!)
10. The Christmas Deal You’ve Been Waiting For 🎄
11. Holiday Savings Are Here—Ready to Shop?
12. Countdown to Christmas: New Deal Every Day!
13. This Christmas Sale Won’t Last Long…
14. Christmas Specials Dropping All Week!
15. One Day Only: Christmas Price Drop 🎁

If you’re still choosing the right platform for your store, here’s a comparison of the best email marketing apps for Shopify to help you decide.

Holiday discount & promo subject lines

Works great for seasonal offers, post Christmas discount emails, and January sales campaigns inside Shopify email editor Christmas layouts.

1. Holiday Sale Inside → Up to 50% Off
2. Unwrap Your Christmas Savings 🎁
3. This Christmas, Pay Less for More 🎄
4. Holiday Promo Just for You (Limited Time!)
5. Your Christmas Discount Is One Click Away
6. A Special Holiday Treat—Claim Your Offer
7. Stock Up Before Christmas Ends!
8. Last-Minute Holiday Deals You’ll Love
9. Surprise! A Holiday Discount Just Appeared 🎁
10. Your Exclusive Christmas Offer Is Here
11. Holiday Shopping? Start With These Deals
12. Christmas Discounts Dropping Hourly!

Christmas gift guide subject lines

Ideal for curated gift collections and early New Year giveaway email subject promotions across AiTrillion, Klaviyo and Omnisend.

1. Your Perfect Christmas Gift Guide 🎁
2. Still Searching? Top Gifts Under $25
3. Last-Minute? These Gifts Always Impress!
4. Christmas Gifts They’ll Talk About All Year
5. Struggling for Ideas? Our Gift Guide Helps!
6. Gifts for Everyone—Made Easy 🎄
7. Our Best Holiday Gift Picks (You’ll Love #3)
8. Give Joy This Christmas—Top Gift Ideas
9. Find the Perfect Gift in 2 Minutes 🎁
10. Trending Holiday Gifts 2025
11. Best Christmas Gifts for Kids, Pets & More
12. Gift Guide 2025: Shop Before It’s Too Late

Last-minute Christmas shopping subject lines

High performers during rush-hour delivery cutoffs and before sending happy new year client emails.

1. Still Time! Christmas Express Delivery 🎄
2. Final Call for Holiday Orders 🎅
3. Last Chance to Shop Before Christmas!
4. You’re Cutting It Close… But We Got You 😉
5. Last-Minute Shoppers → This Is for You
6. Christmas Countdown: Order Before Tonight
7. Hurry: Final Hours for Christmas Delivery
8. Your Last-Minute Gifts Are Here 🎁
9. Don’t Panic—We Still Deliver in Time!
10. Only a Few Hours Left to Shop Christmas Deals
11. Late Shopper? These Items Ship Fast
12. Christmas Clock Is Ticking—Don’t Miss Out

Christmas flash sale subject lines

Use these in urgent flash campaigns or when preparing New Year resolution email templates for post-holiday sales.

1. FLASH SALE: Only 24 Hours 🎄
2. Christmas Deals Are Melting Fast 🔥
3. The Holiday Flash Sale You’ll Love
4. Today Only: Christmas Price Drop
5. Flash Sale Ending Soon—Ready, Set, Shop!
6. 12-Hour Flash Deal Just Dropped
7. Christmas Flash Sale: Prices Too Good to Miss
8. Fast! These Holiday Deals Won’t Last
9. Flash Savings on Your Favorite Christmas Picks
10. Surprise Flash Sale—Merry Christmas!

Winter collection & new arrivals

Great for showcasing new arrivals and clearing inventory with post Christmas discount emails.

1. Winter Essentials Are Here ❄️
2. New Holiday Arrivals Just Dropped!
3. Cozy Up With Our Winter Favorites
4. Fresh Winter Styles Ready to Shop
5. Warm Up With Our New Winter Line
6. Winter Must-Haves for the Season ❄️
7. New Winter Collection—Limited Stock!
8. Holiday Edition: Winter Bestsellers
9. Winter Looks You’ll Want All Season
10. New Arrivals for the Coziest Christmas Ever

Baby, kids & family stores

Strong performers in family-focused campaigns and Klaviyo vs Omnisend holiday comparisons.

1. Cutest Holiday Outfits for Your Little Ones 🎄
2. Matching Family Pajamas? YES!
3. Baby’s First Christmas—Make It Magical 🎁
4. Holiday Styles for Your Little Snowflakes ❄️
5. Christmas Outfits Too Cute to Miss
6. Mommy & Me Holiday Looks Are Here
7. Baby Christmas Essentials—Limited Stock
8. Kids’ Holiday Favorites Are Selling Fast
9. Festive Fits for the Whole Family 🎄
10. Your Little One Will Love These Christmas Picks

Pet stores

Perfect for pet gifting promotions leading into New Year giveaway email subject campaigns.

1. Santa Paws Has Arrived! 🐾🎄
2. Holiday Treats Your Pup Will Love
3. Pet Gifts for the Cutest Christmas Ever
4. Christmas Toys for Your Furry Friend
5. Holiday Collars & Bandanas Just Dropped
6. Spoil Your Pet This Christmas 🎁
7. Pup-Approved Holiday Deals Inside
8. Christmas Pet Essentials Selling Out Fast
9. Your Dog’s Christmas Wishlist Is Here 🐾
10. Holiday Bundles for Pets—Save Now!

Luxury & jewelry stores

Designed for premium audiences and testing inside Shopify Christmas A/B testing workflows.

1. Gifts That Sparkle—Holiday Edition ✨
2. Luxury You’ll Love This Christmas
3. Say It With Jewelry This Holiday Season 💍
4. A Gift They’ll Cherish Forever
5. Holiday Diamonds for Someone Special
6. Luxury Christmas Offers Inside
7. Timeless Gifts for the Holidays
8. Add Some Sparkle to Their Christmas ✨
9. Shop Luxury Gifts With Free Holiday Delivery
10. Holiday Jewelry Deals Ending Soon

Emotional & heartwarming subject lines

Best for storytelling, thank-you notes, and warm corporate new year wishes email sequences.

1. A Christmas Wish From Us to You ❤️
2. You Made Our Year Brighter
3. Warmest Holiday Wishes to Your Family
4. Thank You for Being With Us This Christmas
5. Here’s a Little Holiday Love From Us
6. Sending You Christmas Joy & Warmth
7. Your Support Meant Everything This Year
8. Merry Christmas From Our Family to Yours
9. A Small Gift to Say Thank You 🎁
10. Grateful for You This Christmas ❤️

Funny & playful Christmas subject lines

Fun brands love these for engagement and happy new year client emails warmups.

1. Santa Called—He Says You Need This 🎅
2. Holiday Shopping Before the In-Laws Arrive 😅
3. Your Christmas Spirit Is Showing… Keep Going!
4. Your Elf Approved This Deal
5. Santa Is Judging… Did You Shop Yet?
6. Don’t Make Santa Come Back Twice 😂
7. Your Wallet Will Love These Holiday Deals
8. Naughty or Nice? These Deals Work Either Way
9. Christmas Shopping Level: Expert Needed 🔔
10. Santa Lost Your Gift… So We Discounted It

Cart abandonment Christmas subject lines

Perfect for recovering carts using flows built in Shopify Klaviyo Christmas templates.

1. Your Christmas Cart Misses You 🎁
2. Still Want This Before Christmas?
3. Last Chance to Save Your Holiday Picks!
4. You Left Something Festive Behind…
5. Complete Your Order Before Christmas Ends!
6. Your Holiday Favorites Are Almost Gone
7. Don’t Let Your Christmas Cart Expire
8. Ready to Finish Your Holiday Order?
9. Grab Your Items Before Someone Else Does 🎄

Once Christmas ends, you can smoothly shift into holiday follow-ups. Here are New Year email examples for ecommerce stores you can use right after December 26.

Christmas subject line formulas that always work

After managing countless holiday campaigns for Shopify stores, whether through Shopify Klaviyo Christmas templates, Omnisend holiday email sequences, or even building post Christmas discount emails, I’ve noticed that the highest-performing subject lines almost always follow a few reliable formulas.

These structures make it easy to create engaging content, whether you’re promoting flash sales, new arrivals, or January sales subject line ideas.

I usually combine these formulas with automation flows to drive higher open rates and smooth transitions into New Year sale email examples and early-January retention campaigns.

To understand how native automation blends with third-party tools, here’s a full explanation of how the Shopify email marketing program works.

Best times to send holiday emails (Based on my client data)

Timing can make or break your holiday performance, especially when running New Year email examples for Shopify store, post-Christmas discount emails, or seasonal flows.

These time slots come directly from my Shopify client campaigns and consistently deliver the strongest open and click-through rates.

If you’re comparing tools and budgets for the holiday season, this Shopify email marketing cost breakdown will give you a clear idea of what to expect.

How AiTrillion helps Shopify stores improve Christmas email performance

Running Christmas and New Year campaigns can get overwhelming fast—especially when you’re managing post-Christmas discount emails, New Year sale email examples, and seasonal automations across multiple tools.

AiTrillion simplifies all of this by giving Shopify stores one unified platform for email, loyalty, automation, and personalization.

1. Smarter email automation for Shopify

AiTrillion’s Shopify email marketing program includes ready-made holiday templates, AI-powered personalization, and behavior-based triggers.

This makes it easy to launch Christmas promos, abandoned cart flows, and January sales subject line ideas without switching apps.

2. Personalization that boosts holiday conversions

Because AiTrillion connects email, loyalty points, reviews, and purchase history, your Christmas and New Year emails feel more personalized and relevant, leading to higher open and click-through rates.

3. One system for Email + Loyalty + Reviews

Everything works together, allowing you to send VIP Christmas offers, points-based rewards, thank-you emails, and automated New Year follow-ups in one simple workflow.

Ready to turn your Christmas and New Year campaigns into your highest-earning season?

Book a personalized demo with my AiTrillion team, and we’ll help you set up automated flows, winning subject lines, and complete holiday strategies tailored to your Shopify store.

FAQs: Christmas email marketing for Shopify stores

Question: What is the best time to send Christmas emails?

Answer: From my client data, Christmas emails perform best when sent between 8 AM–11 AM or 4 PM–7 PM.

These slots match peak mobile usage and morning/evening browsing patterns. The effect is even stronger in the final 5–7 days before Christmas, when shoppers are actively hunting for deals, post-Christmas discount emails, and last-minute delivery updates.

Question: How many Christmas emails should a Shopify store send?

Answer: Most successful brands I work with send 6–10 emails from Dec 1–26, including sale announcements, gift guides, and reminders.

After that, they shift into New Year sale email examples and recovery flows from Dec 27–Jan 2, which helps maintain momentum and capture late-season buyers.

Question: Do emojis improve Christmas email open rates?

Answer: Yes, consistently. In Shopify Christmas A/B testing, subject lines with 1–2 emojis outperform plain text by 10–18%, especially for festive themes.

Emojis help your email stand out visually, but overusing them can trigger spam filters, so moderation is key.

Question: Should Christmas subject lines be short or long?

Answer: Short and punchy works best. Aim for 30–45 characters, since most Shopify shoppers open emails on mobile.

This ensures your message doesn’t get cut off and keeps subject lines clean, clear, and easy to read during the holiday rush.

Question: How can I increase open rates without discounts?

Answer: You don’t always need discounts to drive opens. Personalization, emotional messaging, curated gift guides, and product bundles all work extremely well. During the transition period, I often use storytelling-driven subject lines for happy new year client emails and New Year resolution email templates, which build connection without reducing margins.