Top 10+ Yotpo Alternatives for Shopify Email & SMS Marketing

Yotpo is officially shutting down its Email and SMS Marketing operations. Instead of continuing these services, Yotpo will now integrate Attentive’s SMS offerings into its platform and shift focus back to its core products: Reviews and Loyalty Programs.

This major move has left thousands of Shopify merchants searching for Yotpo alternatives that Shopify stores can rely on for their email and SMS marketing needs.

With email and SMS being critical touchpoints in the customer journey, finding the right Shopify email marketing apps is more important than ever.

Let’s take a step back and look at why this matters.

According to Statista, global SMS advertising spend is projected to average just $0.10 per person in 2025, making SMS one of the most cost-effective marketing channels for brands.

On the email side, the number of global email users reached 4.37 billion in 2023 and is expected to grow to 4.89 billion by 2027, reinforcing the importance of email as a primary communication channel for eCommerce.

Having worked closely with Shopify brands and online stores, I have seen firsthand how the right Shopify email marketing apps and Shopify SMS marketing alternatives can transform customer engagement and retention.

Based on that experience, I have compiled this list of the best Yotpo alternatives in 2025, focusing on platforms that offer robust automation, smooth Shopify integrations, and scalable solutions for growing businesses.

Get all the details on Shopify email marketing pricing here: How Much Does Shopify Email Marketing Cost? A Complete Pricing Guide

1. AiTrillion Email Marketing & SMS

AiTrillion is a powerful Shopify email marketing program designed to help Shopify store owners maximize returns with smart automation, AI-driven personalization, and smooth Shopify integration.

It’s considered one of the best Yotpo alternatives in 2025, providing an all-in-one solution that combines email marketing, SMS automation, loyalty rewards, and customer reviews in a single platform.

With an intuitive drag-and-drop editor, 100+ pre-designed templates, and advanced segmentation based on customer behavior, AiTrillion enables Shopify brands to create highly targeted campaigns that boost engagement and conversions.

For businesses looking for affordable SMS marketing Shopify tools, AiTrillion offers flexible pricing and powerful automation capabilities that scale with your Shopify store’s growth.

Key Features:

1. Easy drag-and-drop email editor with a library of 100+ customizable templates.
2. Automated campaigns are triggered by customer actions like purchases or cart abandonment.
3. Strategic segmentation based on location, preferences, and buying behavior.
4. Real-time analytics and performance tracking dashboard.
5. Workflow automation integrating Email, SMS, and Web Push notifications.

Pros and Cons 

Rating: ⭐ 4.8 | Reviews: 243 

Pricing:

Shopify App Link: Install AiTrillion on Shopify!

2. Omnisend Email Marketing & SMS

Omnisend is an all-in-one Shopify email and SMS marketing app designed to help Shopify merchants create professional, personalized campaigns with ease. With fast Omnisend Shopify integration, you can build email lists, automate workflows, and promote offers through visually engaging emails and SMS.

Ideal for Shopify brands looking for reliable Shopify email SMS solutions, Omnisend is considered one of the top Yotpo competitors for Shopify, offering powerful automation and advanced reporting.

Key Features:

1. Drag-and-drop email and SMS builder for quick campaign creation
2. Popups, signup forms, and mobile-only forms for rapid list growth
3. Pre-built automation workflows for abandoned cart recovery and reviews
4. Direct Shopify product syncing and Google reviews display in emails
5. Real-time campaign reports, click maps, and advanced analytics

Pros and Cons 

Rating: ⭐ 4.7 | Reviews: 2739

Pricing:

Shopify App Link: Install Omnisend Email Marketing & SMS on Shopify!

3. Mailchimp Email SMS Marketing

Mailchimp is an AI-powered platform that helps Shopify merchants send personalized product recommendations, discounts, and automated messages through email and SMS.

It’s a top choice for brands looking for a Mailchimp alternative Shopify solution to boost repeat purchases and streamline their marketing with AI-driven automation.

For Shopify merchants exploring Shopify SMS marketing alternatives, Mailchimp provides a flexible and easy-to-use option.

Key Features:

1. AI-generated SMS and email campaigns for effortless promotions
2. Personalized product recommendations and discount SMS offers
3. Automated targeted messages to drive repeat purchases
4. Customer insights and performance data for campaign optimization
5. Tools to target repeat customers and scale business growth

Pros and Cons

Rating: ⭐ 4.5 | Reviews: 628

Pricing:

Shopify App Link: Install Mailchimp Email SMS Marketing on Shopify!

4. Avada Email Marketing

Avada is a simple and smart tool that helps Shopify store owners create automated email campaigns without wasting time. With over 100 ready-made email templates and automation workflows, it makes email marketing easy for businesses of all sizes.

Whether you want to send welcome emails, recover abandoned carts, or run win-back campaigns, Avada is one of the top email SMS apps for Shopify that simplifies the entire process.

If you are looking for affordable Shopify email SMS solutions, Avada is a reliable choice to boost engagement and recover lost sales.

Key Features:

1. Over 100 pre-designed email templates and automation workflows to get started quickly
2. Tools to collect emails through popups, spin-to-win games, and embedded forms
3. Customer segmentation based on shopping cart status (active, abandoned, converted)
4. Ready-made follow-up campaigns like welcome emails, product review requests, and win-back sequences
5. Mobile-friendly email designs with real-time tracking and performance reports

Pros and Cons

Rating: ⭐ 4.8 | Reviews: 910

Pricing:

Shopify App Link: Install Avada Email Marketing on Shopify!

5. Privy ‑ Pop Ups, Email, & SMS

Privy is a beginner-friendly marketing app that helps Shopify merchants grow their email list, send personalized offers, and increase sales through popups, email, and SMS, all in one place.
It’s one of the go-to Shopify email marketing apps for small businesses that want quick results without complex setups.

Privy also stands out as a reliable Shopify SMS marketing alternative for brands that need simple automation to recover carts, welcome new subscribers, and run limited-time promotions.

Key Features:

1. Simple email builder with drag-and-drop tools and easy-to-edit templates
2. Popups and forms like spin-to-win, countdown timers, and mobile-friendly displays
3. Pre-built automations for welcome emails, abandoned cart recovery, and more
4. Track how many signups and sales each campaign generates in real-time
5. Direct Shopify product integration to pull products and discount codes into emails

Pros and Cons

Rating: ⭐ 4.5 | Reviews: 4,424

Pricing:

Shopify App Link: Install Privy ‑ Email, SMS & Pop Ups on Shopify!

6. SmartrMail Email Marketing SMS

SmartrMail is a Shopify email and SMS app designed to help you convert more visitors into buyers with automated, personalized campaigns. It’s one of the top email SMS apps for Shopify, offering AI-powered product recommendations, pre-built workflows, and an easy drag-and-drop email builder.

If you are looking for simple yet effective Shopify marketing automation tools, SmartrMail makes running eCommerce funnels effortless.

Key Features:

1. Automate welcome emails, cart recovery, browse abandonment, and win-back series
2. Over 100 segmentation rules and custom triggers based on shopping behavior
3. Drag-and-drop email builder with product displays, videos, and branded design blocks
4. AI-powered product recommendations and auto-generated email copy based on your Shopify store
5. 50+ pre-designed popups to capture emails, SMS numbers, and custom data fields

Pros and Cons 

Rating: ⭐ 4.8 | Reviews: 306

Pricing:

Shopify App Link: Install SmartrMail AI Email Newsletter on Shopify!

7. Klaviyo: Email Marketing & SMS

Klaviyo is a leading Shopify email and SMS marketing app built for brands that want data-driven personalization and automation. With advanced AI, Klaviyo helps you send the right message to the right customer at the perfect time.

For Shopify merchants comparing Klaviyo vs Yotpo Shopify, Klaviyo is often favored for its robust automation and deep Shopify integrations. It’s a powerful option among Yotpo competitors for Shopify that need scalable marketing solutions.

Key Features:

1. 350+ built-in integrations to pull customer data across your tech stack
2. Personalized product recommendations in emails based on browsing and purchase history
3. Automated alerts like shipping updates, subscription renewals, and loyalty notifications
4. 160 customizable email templates and AI-assisted email designs and subject lines
5. Drag-and-drop email editor and 70 pre-built form templates for lead capture and list growth

Pros and Cons

Rating: ⭐ 4.7 | Reviews: 2,433

Pricing:

Shopify App Link: Install Klaviyo: Email Marketing & SMS on Shopify!

8. ActiveCampaign Email Marketing

ActiveCampaign helps Shopify merchants automate email and SMS campaigns to engage customers at every stage, from first visit to repeat purchase.

With 900+ pre-built automations and powerful segmentation tools, it’s a top choice among Yotpo alternatives Shopify brands prefer for advanced marketing workflows.

For Shopify stores looking for an affordable SMS marketing Shopify solution with robust automation, ActiveCampaign offers flexible plans that grow with your business.

Key Features:

1. Pre-built automations for cart recovery, welcome flows, and post-purchase sequences
2. AI-generated email content and subject lines for faster campaign creation
3. 250+ customizable email templates for promotions and customer support
4. Advanced segmentation to target customers based on behavior and purchase activity
5. Shopify integration for syncing orders, customer data, and personalized follow-ups

Pros and Cons 

Rating: ⭐ 4.4 | Reviews: 264

Pricing:

Shopify App Link: Install ActiveCampaign Email Marketing on Shopify!

9. Retainful Email Marketing, SMS

Retainful is a simple tool for Shopify stores to run email, SMS, and WhatsApp campaigns from one place. With drag-and-drop editing, ready-to-use templates, and AI-powered content suggestions, you can launch campaigns quickly and grow your email/SMS list using high-converting popups.

For merchants looking for top email SMS apps for Shopify and easy-to-use Shopify marketing automation tools, Retainful is a budget-friendly choice.

Key Features:

1. Drag-and-drop builder for email, SMS, and WhatsApp workflows
2. Popups and forms to collect emails and phone numbers
3. 100+ ready-made templates for quick campaign launches
4. Real-time revenue tracking dashboard
5. Mobile-optimized signup forms and popups

Pros and Cons 

Rating: ⭐ 4.7 | Reviews: 19

Pricing:

Shopify App Link: Install Retainful Email Marketing, SMS on Shopify!

10. Postscript SMS Marketing

Postscript is a Shopify SMS marketing platform built to turn SMS into your top revenue channel. With AI-powered message testing, real-time engagement, and high-converting popups, Postscript helps you grow your subscriber list and increase sales faster.

For brands looking for a focused Shopify SMS marketing alternative, Postscript is a strong option in the Postscript vs Yotpo comparison. It’s also ideal for merchants seeking affordable SMS marketing Shopify solutions designed for scale.

Key Features:

1. AI-optimized SMS campaigns with fast A/B testing
2. On-site opt-ins and popups to build your SMS list quickly
3. Conversational AI for personalized shopping assistance
4. Advanced automation flows built for SMS engagement
5. Strong compliance features to protect your business

Pros and Cons

Rating: ⭐ 4.8 | Reviews: 1,234

Pricing:

Shopify App Link: Install Postscript SMS Marketing on Shopify!

Curious how AiTrillion helps top Shopify brands grow with email and SMS marketing? Explore our case studies to find out.

Conclusion

If you are exploring Yotpo alternatives that Shopify merchants trust for email and SMS marketing, these best email marketing apps for Shopify offer powerful and flexible solutions to scale your business.

Implementing a strong Shopify email and SMS marketing program is essential for personalized customer engagement and higher conversions. AiTrillion stands out as an all-in-one platform combining email, SMS, loyalty, reviews, and affiliate programs, giving you everything in one place.

Choosing the best Yotpo alternatives in 2025 can transform how you automate and grow your Shopify store.

Book a demo with our AiTrillion experts to discover how we can help you build and optimize your complete email, SMS, and loyalty marketing strategy.

Frequently Asked Questions (FAQ)

Question: What is the best SMS app for Shopify?

Answer: The best SMS app for Shopify depends on your needs, but Postscript is a top choice for dedicated SMS marketing, while AiTrillion offers an all-in-one solution combining SMS with email, loyalty, and automation.

Question: What is the best email marketing app for Shopify?

Answer: Klaviyo and AiTrillion are among the best email marketing apps for Shopify. Klaviyo is great for data-driven brands, while AiTrillion provides a complete marketing suite with email, SMS, loyalty, and affiliate programs.

Question: Which is the easiest email marketing platform to use?

Answer: Apps like AiTrillion and Avada are known for their simple drag-and-drop editors, making them some of the easiest email marketing platforms for Shopify beginners.

Question: How to set up email and SMS on Shopify?

Answer: You can set up email and SMS marketing on Shopify by installing apps like AiTrillion from the Shopify App Store. It provides pre-built templates, automation workflows, and easy integrations to launch campaigns quickly.