Top 7+ Yotpo Alternatives for Email Marketing for Shopify

Yotpo has been a familiar name in Shopify email marketing App, but with its recent decision to shut down Email and SMS services, Shopify merchants are now searching for flexible Yotpo email marketing alternatives for Shopify brands that they can trust.

Meanwhile, email marketing is booming. The global market, valued at $8.3 billion, is expected to reach $18.9 billion by 2028, growing at 18.8% CAGR (Statista). This surge makes finding the right email marketing platform more critical than ever.

Having worked with Shopify brands and eCommerce stores, I have compiled a list of top-performing email marketing competitors for Yotpo that offer better automation, smooth Shopify integrations, and scalable pricing for 2025.

1. AiTrillion Email Marketing & SMS

Rating: ⭐ 4.8| Reviews: 243

AiTrillion is a complete Shopify marketing automation platform designed to help you maximize ROI with intelligent email campaigns, advanced segmentation, and seamless loyalty and review integrations.

It allows you to personalize communication, automate workflows, and unify all customer engagement touchpoints like email, SMS, web push, loyalty rewards, and affiliate marketing under one powerful dashboard.

With its robust Shopify email marketing integrations, AiTrillion is among the best email marketing apps Shopify 2025 merchants are using to scale their business.

Key Features

1. Visual drag-and-drop workflow builder to automate multi-step email journeys.
2. AI-driven product recommendations embedded directly in email campaigns.
3. Pre-built automation recipes for cart recovery, re-engagement, and loyalty rewards.
4. Behavior-triggered emails based on actions like product views and purchase history.
5. Cross-channel automation integrating email, SMS, and web push notifications.

Pros and Cons

Pricing:

Shopify App Link: Install AiTrillion Email Marketing on Shopify!

Want to see how top Shopify brands succeed with AiTrillion’s email and SMS marketing? Check out our case studies.

2. Omnisend Email Marketing

Rating: ⭐ 4.7 | Reviews: 2739

Omnisend is a leading email marketing competitor for Yotpo, offering Shopify merchants easy email, SMS, and pop-up automation.

With one-click Shopify integration and a no-code editor, you can create branded campaigns, automate reviews, and track performance in real-time.

Omnisend email marketing Shopify solution simplifies list building, product promotions, and customer engagement.

Key Features

1. Drag & drop editor with direct product pick from Shopify.
2. Integrated product reviews that sync with email/SMS automation.
3. Pre-built holiday and seasonal email templates.
4. Mobile-only forms and exit-intent popups.
5. Real-time performance insights with live dashboard analytics.

Pros and Cons

Pricing:

Shopify App Link: Install Omnisend Email Marketing on Shopify!

3. Mailchimp Email Marketing

Rating: ⭐ 4.5 | Reviews: 628

Mailchimp is a popular choice among top Shopify email marketing solutions, offering AI-generated emails and SMS to drive sales and boost repeat purchases. With powerful automation, behavior-based targeting, and real-time performance insights, Mailchimp helps Shopify merchants engage customers effectively.

For those looking for an affordable email marketing app for Shopify, Mailchimp’s flexible pricing and AI-assisted content creation make campaign management easy and scalable.

Key Features:

1. AI-powered content assistant for writing email and SMS drafts.
2. Behavior-based segmentation to target high-intent customers.
3. Pre-built automation workflows to drive repeat purchases.
4. 130+ professional email templates for faster campaign creation.
5. Real-time reporting dashboard to track and optimize campaign performance.

Pros and Cons

Pricing:

Shopify App Link: Install Mailchimp Email Marketing on Shopify!

4. Shopify Email

Rating: ⭐ 4.7 | Reviews: 1,957

Shopify Email is a built-in tool that simplifies email marketing with content generation, optimized send times, and smooth automation. As one of the easiest Shopify email automation platforms, it lets merchants create branded emails quickly and track performance directly in Shopify.

For those looking for simple email marketing competitors for Yotpo, Shopify Email is a hassle-free, affordable option.

Key Features:

1. Built-in content generation with Shopify Magic for faster email creation.
2. Send-time optimization to improve open rates.
3. Easy template customization with drag & drop or custom coding.
4. Direct integration with Shopify Forms, automations, and segments.
5. Real-time performance tracking within Shopify admin.

Pros and Cons

Pricing:

Shopify App Link: Install Shopify Email on Shopify!

5. Avada Email Marketing

Rating: ⭐ 4.8 | Reviews: 910

Avada is a user-friendly app offering pre-built workflows and email templates, making it one of the most time-saving Shopify email automation platforms. Shopify merchants can easily build email campaigns using 100+ ready-made templates and collect subscribers through popups, spin-to-win games, and inline forms.

Avada helps sort carts into categories like shopping, abandoned, and recovered, allowing targeted follow-ups such as welcome, cart recovery, and win-back emails. For brands looking for a Yotpo alternative email tool for Shopify, Avada is a simple, affordable option with mobile-responsive designs.

Key Features:

1. 100+ pre-designed email templates ready for Shopify stores.
2. Automated workflows for cart recovery, cross-sells, and win-back campaigns.
3. Multiple lead capture forms: popups, spin-to-win, and inline subscription boxes.
4. Customer cart segmentation for precise targeting.
5. Real-time performance tracking with actionable insights.

Pros and Cons

Pricing:

Shopify App Link: Install Avada Email Marketing on Shopify!

6. Klaviyo: Email Marketing

Rating: ⭐ 4.7 | Reviews: 2,433

Klaviyo is one of the most advanced top Shopify email marketing solutions, using data-driven AI to deliver hyper-personalized emails and SMS campaigns. With 350+ integrations, Shopify merchants can sync store data to automate product recommendations, shipping alerts, and loyalty updates.

Klaviyo’s intuitive drag-and-drop editor, AI-generated subject lines, and 160+ email templates make campaign creation effortless. For brands comparing Klaviyo vs Yotpo for Shopify, Klaviyo’s powerful segmentation and predictive analytics stand out.

Key Features:

1. AI-powered personalized product recommendations based on browsing and purchase history.
2. 350+ built-in integrations to sync data across your entire tech stack.
3. 160+ customizable email templates and AI-generated content suggestions.
4. 70 customizable form templates to grow your email list.
5. Real-time benchmarking of business performance, email, SMS, and form metrics.

Pros and Cons

Pricing:

Shopify App Link: Install Klaviyo: Email Marketing on Shopify!

7. Retainful Email Marketing

Rating: ⭐ 4.7 | Reviews: 19

Retainful is an all-in-one tool for Shopify merchants to run email, SMS, and WhatsApp campaigns with ease. Using a drag-and-drop builder, you can create newsletters, automate cart recovery, and grow your list with high-converting popups.

For brands seeking the best email marketing apps for Shopify in 2025, Retainful offers AI-assisted content creation and real-time revenue insights, making it a strong email marketing competitor for Yotpo.

Key Features:

1. Drag-and-drop email, SMS, and popup builder for fast campaign creation.
2. AI-assisted content optimization for sharper, clearer messaging.
3. High-converting popups for growing email and SMS lists.
4. Real-time revenue tracking and campaign performance insights.
5. Automations for abandoned cart recovery, welcome series, and cross-sell.

Pros and Cons

Pricing:

Shopify App Link: Install Retainful Email Marketing on Shopify!

Best Yotpo Email Marketing Alternatives for Shopify in 2025

Conclusion

If you are exploring Yotpo email marketing alternatives that Shopify merchants trust, the above platforms offer flexible, scalable, and affordable solutions. Whether you need advanced workflows like Klaviyo vs Yotpo for Shopify, multichannel outreach via Omnisend email marketing Shopify, or a complete Shopify email marketing program with AiTrillion, choosing the right tool depends on your business needs and growth goals.

AiTrillion stands out as one of the best email marketing apps for Shopify in 2025, because it helps you to manage marketing workflows and integrate email, SMS, loyalty, reviews, and affiliate campaigns in one dashboard. Shopify store owners rely on it.

Book a demo with AiTrillion experts to discover how our all-in-one platform can help automate and scale your Shopify email marketing program effectively.

Frequently Asked Questions (FAQ)

Question: Why should Shopify merchants look for Yotpo email marketing alternatives?

Answer: Yotpo is phasing out its Email and SMS services. Shopify merchants seeking a complete Shopify email marketing program now need flexible alternatives that offer automation, segmentation, and multichannel outreach.

Question: What is the best Yotpo alternative for all-in-one Shopify email marketing?

Answer: AiTrillion is a top choice for Shopify brands wanting an all-in-one solution. It combines email, SMS, loyalty programs, product reviews, and affiliate marketing in a single dashboard.

Question: How can I migrate from Yotpo to AiTrillion for email marketing?

Answer: AiTrillion offers a smooth migration process where you can easily import your email lists, existing workflows, and customer data. Our support team provides personalized onboarding to ensure your Shopify email marketing program is up and running without disruption.

Question: Which is the easiest email marketing platform to use?

Answer: The easiest email marketing platform to use for Shopify is AiTrillion, offering a drag-and-drop builder, ready-made templates, and automated workflows—all within a simple, all-in-one dashboard.