In the fast-pacing world of eCommerce, getting choosing the right platform for all marketing needs is a must for a true sense of growth. 

Marsello is a popular loyalty and email marketing app for e-commerce businesses that use Shopify. While it offers a wide range of features, it may not be the best fit for every business. In this blog post, we will take a look at 11 alternatives to Marsello that can help businesses to create a loyalty program, automate their email marketing, and drive engagement and conversions. We will explore the features, pricing, and capabilities of these apps, and compare them to Marsello. From simple, basic apps to more advanced, feature-rich options, we will provide an in-depth look at the top alternatives on the Shopify App Store. Whether you’re a small business owner or a digital marketer, this guide will provide you with the information you need to choose the best loyalty and email marketing app for your business and maximize its potential benefits.

There are several Marsello alternatives that you can explore instead, and in this article, we’re listing down the best ones.

Table of Contents

  1. AiTrillion
  2. Emarsys
  3. Yotpo
  5. Xoxoday
  6. Zinrelo
  7. Referrizer
  8. Klaviyo
  9. Flits
  12. Conclusion


1. AiTrillion

AiTrillion is a perfect alternative to Marsello marketing app. It is specially designed for sellers to sell more. Thousands of businesses are using AiTrillion AI-packed features to increase customer engagement and smoothen the shopping journey of customers. 

AiTrillion is the best eCommerce marketing platform that helps eCommerce sellers automate their marketing by targeting the right people with the right message using the right channel. 

It believes in providing customer-centric, result-oriented, cost-competitive, innovative, and functional business solutions to our clients around the globe. If you are looking for email marketing, loyalty rewards programs, product reviews, smart popups, chatbots, announcement bars, and product recommendations, AiTrillion could be your first choice. 

AiTrillon’s Product Review app lets you easily collect reviews from customers, display them on their website with widgets, and also allows them to showcase these reviews on multiple pages.

You can use your customer’s reviews later as a “success story” and attract more customers. Everything in AiTrillion is automated, you can send emails with product images, show popups to ask for reviews from the customers who recently purchased from your Shopify store, add forms to collect customer genuine feedback, and much more.

Some of the features why this is a good alternative to Marsello include: 

  • You can send a popup to those customers who haven’t opened your email
  • Schedule automatic workflow series with predefined templates
  • CEO dashboard to review the performance of your all marketing campaign
  • 70+ predefined segmentation filters 
  • Customer timeline for a visual display of customers’ interaction with your brand


  • Startup: $15/month
  • Growth: $65/month




Emarsys is the best alternative to Marsello, consistently empowers businesses of all sizes to beget success with an easy-to-use, intelligent, automated sales and marketing platform that is powered by AI in its true sense.

 Emarsys provides various eCommerce marketing features to empower marketers to build, launch, and scale personalized cross-channel marketing campaigns to drive engagement and sales.

Some of the features why this is a good alternative to Marsello include: 

  • Send recommendations based on real-time sessions and historical CRM data
  • Send 1:1 personalized, SMS campaigns in real-time
  • AI-powered marketing automation
  • Deliver individualized content across channels
  • Use pre-built strategies to quickly change underperforming campaigns 


3. Yotpo

Yotpo eCommerce marketing platform accelerates the growth of online store owners with a comprehensive suite of solutions for customer loyalty, reviews, visual marketing, referrals, and SMS marketing.

The Shopify loyalty program app allows store owners to build customized rewards and referral programs to engage customers based on their purchasing behavior. 

Some of the features why this is a good alternative to Marsello include: 

  • Rewards for purchases, reviews, social follows, and more
  • Tier-based programs with exclusive offers
  • Build an SMS marketing strategy
  • Use customer photos, videos, and reviews with customizable display options
  • Use a comprehensive ROI dashboard to monitor the performance of marketing campaigns


  • Bronze: Free to install
  • Silver: $29/month
  • Cold: $249/month


Many Shopify store owners consider the perfect alternative to Marsello as offers a variety of features to turn loyal customers into brand advocates.

With, you can easily acquire customers and effectively grow your community without exceeding your marketing budget. It gives you control over all your marketing campaign by giving you the flexibility to customize campaigns based on your customer’s needs and responses.

Some of the features why this is a good alternative to Marsello include:

  • Use loyalty program email templates to remind customers about their loyalty points
  • Set an on-site popup to show your best offers
  • Use the VIP program to build strong connections with your top customers
  • Tailor earning rules to specific customer groups
  • Use built-in reactivation emails


  • Starter: $49/month
  • Growth: $199/month
  • Pro: $599/month

5. Xoxoday

Xoxoday is an all-in-one digital rewards & incentives platform that helps you scale your business by turning visitors into loyal customers. You can leverage Xoxoday features to improve customer engagement and give them reasons to come back to your store.

Some of the features why this is a good alternative to Marsello include:

  • Send personalized branded gift cards and thoughtful notes
  • Send rewards to your customers via Email, SMS, and Whatsapp
  • Automate payout flows across your business
  • Use smart wallet technology
  • Create game-play mechanics to offer an immediate reward


Pro: INR 8,000/ month
Enterprise: INR 50,000/month

6. Zinrelo

Zinrelo is a best-in-class loyalty rewards platform that helps maximize repeat sales and customer engagement. It encourages multiple dimensions of loyalty including transactional, social, engagement, behavioral loyalty, and advocacy.

This Marsello alternative offers a variety of reward structures to meet different business objectives. With Zinrelo, you can target different user groups specifically, leading to additional incremental revenue. 

If you want a loyalty program with an optimized structure and data-driven user segmentation, Zinrelo should be your choice. 

Some of the features why this is a good alternative to Marsello include: 

  • Create attractive banners, flyers, and many other marketing materials
  • Advanced analytics reports for actionable insights into the rewards program
  • Segment loyalty members into actionable clusters
  • Create rewards for different activities social media activities
  • Use a referral program to increase brand advocates 


7. Referrizer

Referrizer is a most advanced marketing platform that helps businesses to maximize referrals, and improve customer retention.

This automated alternative to Marsello has a collection of robust features that make it easy to keep good communication with customers and build trust.

Some of the features why this is a good alternative to Marsello include:

  • Segment your customers based on their activity, status, or last purchase
  • Send drip campaigns to engage your customers
  • Use pre-designed occasion-based email templates
  • Enable SMS marketing to deliver your message directly to your customers’ phones
  • Promote your products, services, and offers with customized landing pages


  • Free
  • Basic: $299/month
  • Premium: $399/month


8. Klaviyo

Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks. 

Some of the features why this is a good alternative to Marsello include: 

  • Use the pre-designed signup form templates to capture leads
  • Real-time segmentation to make your campaign more effective
  • Use A/B testing to know what works best for you
  • Send personalized product recommendations
  • Facebook and Instagram advertising


  • Free to install
  • Email: $20/month
  • SMS: $5/month

9. Flits

Flits loyalty program app

Another one of the best Marsello alternatives is the Flits app. This app is  especially designed to enhance your Shopify customer account pages to increase engagement.

Flits Shopify app also comes with an integrated feature called Store Credits, that will allow you to set up a loyalty program within the customer dashboard.

Some of the features why Shopify brands choose this app include:

  • Create Shopify wishlists and save products  that customer love.
  • Social login to make setting up of authenticated customer accounts easily
  • Displaying Recently Viewed items to nudge customer for purchase
  • Advanced dashboard with various filters to make tracking easy for customers and store owners
  • Use Reorder to save product details, shipping and payment information of the customer


  • 30-day free trial;
  •  Basic : $4.99/ month
  • Business: $14.99/ month
  • Enterprise: $29.99/ month


The Shopify Loyalty Program app gives you more features as compared to Marsello pricing.  This eCommerce marketing platform helps in driving customer engagement with points-based campaigns and motivate customers to come back for more.

Some of the features why this is a good alternative to Marsello include:

  • Create optimized Ad banners with pre-designed templates
  • VIP tier with customizable landing page
  • Email marketing with custom HTML email editor
  • VIP program and POS integration
  • Collect and save reviews in multiple ways


  • Free
  • Premium: $39/month
  • Business: $ 149/month
  • Professional: $479/month


Rivo loyalty program is another best option for eCommerce marketing. When sellers search for alternatives to Marsello, they usually consider this app as its offers a suite of features at decent pricing.

This alternative to Marsello has helped many store owners to win back their lost customers with custom-tailored programs.

Some of the features why this is a good alternative to Marsello include:

  • Give exclusive offers to VIP customers
  • Automated loyalty point emails 
  • Popup offers during checkout to decrease cart abandonment 
  • Send push notification to highlight your offers
  • Send email opt-in popups


  • Free
  • Pro: $29/month
  • Premium: $99/month


Marsello alternatives listed here offer many other features as compared to the Marsello Shopify marketing app. Some of the aspects we recommend looking into when choosing Marsello alternatives include:

  • Flexibility to customize features based on your brand’s requirements
  • Easy to setting up 
  • Workflow automation series for maximum customer engagement 
  • Enable cross-platform marketing campaigns
  • Intuitive dashboard to track all your campaign performance at one palace.

This is why we built AiTrillion Shopify eCommerce marketing platform to offer what customers actually want. With AiTrillion, you don’t need to worry about installing multiple apps one by one and connect with the support team for smooth setup, this platform helps you remove multiple apps from your online store and makes setup way easy. 

Ready to explore the best Marsello alternative? Sign up on AiTrillion today for a 30-day free trial. 

Also Read: Alternatives, Klaviyo Alternatives