What’s New In AiTrillion

What’s New

We’ve added automatic retry functionality for WhatsApp messages that fail due to Meta frequency capping limits.

Key features:

• Enable Auto-Retry while creating WhatsApp campaigns
• Automatically retry messages failed due to Meta capping limits
• Maximum of 2 retry attempts per failed message
• Configure retry intervals (in hours) for first and second attempts
• View retry attempts and failure reasons in campaign message logs

Why This Matters

WhatsApp has frequency limits on how many messages you can send per number. When you hit those limits, your messages fail and don’t reach customers. Currently, you have to manually resend those messages or accept the loss.

The challenge: Failed messages due to frequency capping require manual resending. You lose delivery. No automatic recovery. You don’t know exactly why messages failed.

The solution: Auto-retry automatically sends failed messages again after the frequency limit resets. You control the retry timing. Retry attempts are tracked in your message logs so you know exactly what happened.

What You Can Do

• Enable Auto-Retry — Turn on automatic retry when creating your campaign
• Configure retry timing — Set the interval (in hours) for first and second retry attempts
• Automatic recovery — Failed messages retry automatically without manual intervention
• View retry history — See all retry attempts and failure reasons in campaign message logs
• Control retry limits — Maximum of 2 retry attempts per message to avoid excessive retries

Who This Is For

• High-volume WhatsApp campaign senders hitting Meta frequency limits
• Merchants prioritizing message delivery rates
• Teams seeking to recover failed messages without manual work
• Campaigns where delivery is critical (time-sensitive offers, alerts, notifications)

How to Get Started

1. Go to WhatsApp Campaigns → Create New Campaign
2. Enable “Auto-Retry Failed Messages”
3. Set your first retry interval (hours)
4. Set your second retry interval (hours)
5. Create and launch your campaign
6. View retry attempts in campaign message logs

Questions?

Reach out to our support team.

Chat with us | Book a demo | Read the knowledge base

Kb link – https://docs.aitrillion.com/portal/en/kb/articles/whatsapp-failed-message-auto-retry

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