Email Marketing: Advance Customized UTM Parameter

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14 Dec, 2021

Email Marketing: Advance Customized UTM Parameter

AiTrillion provides more advanced custom options to add UTM tracking code with the AiTrillion email templates.
UTM parameters are short text codes that are added to URLs (or links) to help in tracking the performance of a web page or campaign. By tagging the URLs with UTMs, sellers can understand how visitors interact in the email campaign.

Now sellers can define their own UTM parameter while sending email campaigns to their customers, which will help them to track the clicks.
This new option is available on the ‘Create Campaign’ page and all email template design options.

You can customize this UTM parameter in the campaigns:

  • UTM Medium
  • UTM Campaign
  • UTM Term
  • UTM Content

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