What’s New In AiTrillion

What’s New

We’ve introduced two new Loyalty short codes and customer filters: Annual Loyalty Points and Annual Loyalty Spent.

These are now available across all your campaigns and workflows:

• Email Campaigns
• WhatsApp Campaigns
• SMS Campaigns
• All Workflows

Why This Matters

To build truly loyal customer relationships, you need to reward your most valuable customers. But without data on annual loyalty activity, you’re making guesses about who deserves your best offers.

The challenge: You can’t easily segment customers by their annual loyalty metrics. You can’t personalize campaigns based on how many points they’ve earned or spent over a year. Your automations miss opportunities to recognize and reward top-tier customers.

The solution: Use Annual Loyalty Points and Annual Loyalty Spent to identify, segment, and reward your most loyal customers with relevant offers. Build automations that recognize loyalty milestones and engagement levels.

What You Can Do

• Use Annual Loyalty Points short code — Insert the customer’s annual loyalty points in email, WhatsApp, or SMS campaigns
• Use Annual Loyalty Spent short code — Insert the customer’s annual loyalty spending in campaigns
• Filter by Annual Loyalty Points — Create segments of customers based on how many points they’ve earned this year
• Filter by Annual Loyalty Spent — Create segments based on how much they’ve spent on loyalty rewards
• Build smarter workflows — Use these filters to trigger automations based on annual loyalty metrics
• Personalize at scale — Create targeted campaigns that speak to each customer’s loyalty level

Who This Is For

• Loyalty program managers wanting to segment customers by annual engagement and spending
• Brands with tiered loyalty programs rewarding different customer levels
• Merchants seeking to increase repeat purchases from top-tier loyal customers
• Teams building automated loyalty workflows based on customer behavior

How to Get Started

1. Go to Campaigns → Email, WhatsApp, or SMS
2. Create a new campaign or workflow
3. Use the new short codes or filters — Select “Annual Loyalty Points” or “Annual Loyalty Spent”
4. Segment your audience or personalize your message
5. Launch your campaign

Questions?

Reach out to our support team.

Chat with us | Book a demo | Contact support

Kb link – https://docs.aitrillion.com/portal/en/kb/articles/new-loyalty-short-codes-filters-in-campaigns-workflows

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