What’s New In AiTrillion

We’re excited to introduce Birthday Rewards as a dedicated reward option in the AiTrillion Loyalty program. Earlier, birthdays were supported as a simple reward activity, limited to basic point rewards. With this update, birthdays are now elevated into a full-fledged reward experience, giving you more flexibility and control over how you surprise and delight your customers.

This enhancement allows you to go beyond points and create truly memorable birthday experiences that encourage engagement, purchases, and long-term loyalty.

A True Reward Experience for Customer Birthdays

Birthday Rewards are no longer limited to awarding points on a customer’s birthday. You can now configure birthdays as a standalone reward, offering discount codes along with or instead of loyalty points.

You can create birthday rewards such as free shipping, a free product, fixed-amount discounts, or percentage-based discounts. These rewards follow the same rules as your regular discounts, allowing you to set conditions like minimum purchase value, product or collection eligibility, expiry duration, and POS availability.

This gives you full control to align birthday rewards with your store’s pricing and promotion strategy.

Reward More with Birthday Point Multipliers

To make birthday shopping even more exciting, you can now enable a Birthday Points Multiplier. When active, customers earn extra loyalty points on their birthday instead of standard points.

This is a powerful way to encourage customers to place larger orders and feel rewarded for celebrating their special day with your brand.

Flexible Reward Delivery Timing

Every brand celebrates birthdays differently, and Birthday Rewards now support flexible delivery options. You can choose to send the reward on the customer’s exact birthday, at the beginning of their birthday month, or a few days in advance.

Sending rewards earlier helps build anticipation and increases the likelihood that customers will redeem their birthday reward.

High Visibility Across Store Touchpoints

Birthday Rewards are automatically visible across multiple customer touchpoints to ensure they never go unnoticed. Customers can see their birthday rewards in the POS system, within their store account, inside the loyalty pop-up, and through automated notifications sent via the default workflow.

This ensures consistent visibility and communication without any manual effort.

🚀 How Birthday Rewards Help Your Business

Birthday Rewards help drive purchases around a meaningful personal moment. By offering time-bound discounts or boosted points, you can increase order value, improve reward redemption, and strengthen emotional connections with your customers.

They’re especially effective for encouraging repeat purchases, rewarding loyal customers, and creating a more personalised shopping experience—both online and in-store.

This update transforms birthdays from a basic activity into a powerful loyalty reward, helping you celebrate customers while driving engagement and revenue.

Try on your Store

New to AiTrillion? Sign Up